Method and system for distribution of advertisements to mobile devices prompted by aural sound stimulus

• US 9,836,737 B2
• Filed: 11/18/2011
• Issued: 12/05/2017
• Est. Priority Date: 11/19/2010
• Status: Active Grant

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Cooke, Alan, Lyons, Garry, Cummins, Oran
• Primary Examiner(s): HULKA, JAMES R
• Application Number:
  US13/299,680
• Publication Number:
  US 20120130888A1
• Time in Patent Office: 2,209 Days
• Field of Search: 367178, 455567, 705 40
• CPC Class Codes: G06Q 20/306 using TV related infrastructures external card used for payment with client device H04N21/4185
• CPC Class Codes: G06Q 20/3272 using an audio code
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04M 15/68 Payment of value-added services
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

A method for distributing context-based data using an acoustic receiving device and a high frequency analog acoustic signal is disclosed. The acoustic receiving device a high frequency analog acoustic signal. A high frequency analog acoustic signal is of a frequency of at least 21,000 Hz and contains encoded data. The high frequency analog acoustic signal is converted to a digital acoustic signal and then analyzed to obtain the encoded data. The data is decoded to obtain information, and the information is then displayed on the acoustic receiving device.

Claims

1. A payer device for use in an electronic financial transaction system, that includes a pay code provider, a payee, and an acoustic emitting device configured to emit a high frequency acoustic signal, wherein the high frequency acoustic signal includes a stream of sound that is outside the audible spectrum of a human, and the high frequency acoustic signal contains a machine-readable pay code in which transaction details for a specific transaction are encoded, wherein the payer device is configured to receive the high frequency acoustic signal and comprises:

a converter configured to convert the high frequency acoustic signal to a digital acoustic signal;

a processing device configured to analyze the digital acoustic signal to obtain the machine-readable pay code and request the transaction details for the specific transaction from the pay code provider; and

a display device configure to display the transaction details.

2. A mobile communication device, comprising:

an acoustic receiver configured to receive a high frequency acoustic signal, wherein the high frequency acoustic signal includes a stream of sound that is outside the audible spectrum of a human, and the high frequency acoustic signal contains encoded data;

a converter configured to convert the high frequency acoustic signal to a digital acoustic signal;

a processor configured to analyze the digital acoustic signal to obtain the encoded data and to decode the encoded data; and

a display configured to display the decoded data.

3. The mobile communication device according to claim 2, further comprising a database configured to store at least one of product information, service information, and merchant and purchasing information corresponding to a product or service.

4. The mobile communication device according to claim 3, wherein the encoded data includes a unique reference to product information or service information stored in said database of the mobile communication device.