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Client mediation and integration to advertisement gateway

  • US 9,836,771 B1
  • Filed: 01/21/2014
  • Issued: 12/05/2017
  • Est. Priority Date: 01/21/2014
  • Status: Active Grant
First Claim
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1. A method of client mediated advertisement selection to alleviate load on an advertisement gateway, the method comprising:

  • sending, by an electronic device, a request for an advertisement to the advertisement gateway, wherein the request comprises a request for an advertisement in a first format;

    in response to receiving the request for the advertisement in the first format, sending, by the advertisement gateway, and receiving, by the electronic device, a response message which includes an indication that no advertisement is available in the first format and instructions to invoke a first media adapter of a plurality of media adapters on the electronic device based on the request for the advertisement in the first format;

    in response to receiving the response message, invoking, by the electronic device, the first media adapter based on the instructions;

    in response to invoking the first media adapter, generating, by the electronic device executing the first media adapter, a request message for the advertisement in the first format and sending the advertisement request message directly from the electronic device to an advertisement provider server, whereby the advertisement gateway is bypassed and load on the advertisement gateway is alleviated; and

    sending by the advertisement provider server and receiving directly at the electronic device the advertisement in the first format in response to the request message from the first media adapter executing on the electronic device, whereby the advertisement gateway is bypassed and load on advertisement gateway is alleviated.

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