Method, network server and computer program for determining advertisement information relating to map information

• US 9,842,171 B2
• Filed: 02/15/2012
• Issued: 12/12/2017
• Est. Priority Date: 12/29/2006
• Status: Expired due to Fees

• Current Assignee: Conversant Wireless Licensing S.à.r.l. (f/k/a Core Wireless Licensing S.a.r.l.) (MOSAID Technologies Inc. (f/k/a Conversant Intellectual Property Management))
• Original Assignee: Conversant Wireless Licensing S.à.r.l. (f/k/a Core Wireless Licensing S.a.r.l.) (MOSAID Technologies Inc. (f/k/a Conversant Intellectual Property Management))
• Inventors: Muhonen, Ahti, Salo, Juha, Snyder, Matthew
• Primary Examiner(s): Alam, Hosain
• Assistant Examiner(s): PHAN, TUANKHANH D
• Application Number:
  US13/397,137
• Publication Number:
  US 20120150638A1
• Time in Patent Office: 2,127 Days
• Field of Search: 707705-787, 705 10
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The invention relates to a solution in which advertisement icons displayed together with map information relate to the displayed map information. In one embodiment of the invention, some or all of the advertisement icons are from service providers situated within the geographical area displayed by the map information.

Claims

1. A method comprising:

receiving, at a network server from a user device, a map information request;

determining, at the network server, a first set of advertisements relating to the map information request based on at least one criterion selected from a plurality of criteria comprising at least one of the following;

a service provider of an advertisement being situated within a geographical area determined by the map information request;

a priority list determining which advertisements relating to the map information request are to be sent to the web browser;

proximity of a service provider of an advertisement outside the map information request; and

a requested service or product category;

sending a first map information content and the determined first set of advertisements to the user device;

receiving a transition request relative to the sent first map information content, wherein the transition request requests moving the sent first map information content to a request direction and a zoom level staying the same as the sent first map information content;

determining, at the network server, based on another criterion selected from the plurality of criteria, a second set of advertisements in response to the transition request; and

sending a second map information content and the second set of advertisements to the user device,

wherein the first and second sets of advertisements include at least one advertisement associated with a provider of a location outside of the map information content, the method further comprising causing, at least in part, sending an indicator indicating a direction, relative to the first and second map information content, of the location of the provider outside the map information content.

2. The method according to claim 1, wherein the step of sending comprises sending the first map information content and the second set of advertisements to the user device in a form that the first map information content is surrounded by the second set of advertisements.

3. The method according to claim 1, wherein the step of sending comprises sending the second map information content and the determined first set of advertisements to the user device in a form that the map information request is surrounded by the first set of advertisements.

4. A network server comprising:

at least one processor; and

at least one memory comprising computer program code configured to, with the at least one processor, cause the apparatus to;

receive, from a user device, a map information request;

determine a first set of advertisements relating to the map information request based on at least one criterion selected from a plurality of criteria comprising at least one of the following;

a service provider of an advertisement being situated within a geographical area determined by the map information request;

a priority list determining which advertisements relating to the map information request are to be sent to the web browser;

proximity of a service provider of an advertisement outside the map information request; and

a requested service or product category;

send a first map information content and the determined first set of advertisements to the user device;

receive a transition request relative to the sent first map information content, wherein the transition request requests moving the sent first map information content to a request direction and a zoom level staying the same as the sent first map information content;

determine based on another criterion selected from the plurality of criteria a second set of advertisements in response to the transition request; and

send a second map information content and the second set of advertisements to the user device,

wherein the first and second sets of advertisements include at least one advertisement associated with a provider of a location outside of the map information content, the method further comprising causing, at least in part, sending an indicator indicating a direction, relative to the first and second map information content, of the location of the provider outside the map information content.

5. The network server according to claim 4, wherein the map application is configured to send the first map information content and the second set of advertisements to the user device in a form that the first map information content is surrounded by the second set of advertisements.

6. The network server according to claim 4, wherein the map application is configured to send the second map information content and the determined first set of advertisements to the user device in a form that the map information request is surrounded by the first set of advertisements.

7. A computer program product embodied on a non-transitory computer-readable medium, comprising code adapted to perform the following steps when executed in a data processing device:

receiving, from a user device, a map information request;

determining a first set of advertisements relating to the map information request based on at least one criterion selected from a plurality of criteria comprising at least one of the following;

a service provider of an advertisement being situated within a geographical area determined by the map information request;

a priority list determining which advertisements relating to the map information request are to be sent to the web browser;

proximity of a service provider of an advertisement outside the map information request; and

a requested service or product category;

sending a first map information content and the determined first set of advertisements to the user device;

receiving a transition request relative to the sent first map information content, wherein the transition request requests moving the sent first map information content to a request direction and a zoom level staying the same as the sent first map information content;

determining, based on another criterion selected from the plurality of criteria, a second set of advertisements in response to the transition request; and

sending a second map information content and the second set of advertisements to the user device,

wherein the first and second sets of advertisements include at least one advertisement associated with a provider of a location outside of the map information content, the method further comprising causing, at least in part, sending an indicator indicating a direction, relative to the first and second map information content, of the location of the provider outside the map information content.

8. The computer program product according to claim 7, wherein the step of the first map information content and the second set of advertisements to the user device in a form that the first map information content is surrounded by the second set of advertisements.

9. The computer program product according to claim 7, wherein the step of sending comprises sending the second map information content and the determined first set of advertisements to the user device in a form that the map information request is surrounded by the first set of advertisements.

10. A network server comprising:

map application module configured to run a map application;

map information storage configured to store map information; and

advertisement storage configured to store advertising information,

wherein the map application module is configured to run the map application by;

receiving, from a user device, a map information request;

determining a first set of advertisements relating to the map information request based on at least one criterion selected from a plurality of criteria comprising at least one of the following;

a service provider of an advertisement being situated within a geographical area determined by the map information request;

a priority list determining which advertisements relating to the map information request are to be sent to the web browser;

proximity of a service provider of an advertisement outside the map information request; and

a requested service or product category;

sending a first map information content and the determined first set of advertisements to the user device;

receiving a transition request relative to the sent first map information content, wherein the transition request requests moving the sent first map information content to a request direction and a zoom level staying the same as the sent first map information content;

determining, based on another criterion selected from the plurality of criteria, a second set of advertisements in response to the transition request; and

sending a second map information content and the second set of advertisements to the user device,

wherein the first and second sets of advertisements include at least one advertisement associated with a provider of a location outside of the map information content, the method further comprising causing, at least in part, sending an indicator indicating a direction, relative to the first and second map information content, of the location of the provider outside the map information content.