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System and method for networked loyalty program

  • US 9,842,345 B2
  • Filed: 01/06/2014
  • Issued: 12/12/2017
  • Est. Priority Date: 03/29/2001
  • Status: Expired due to Fees
First Claim
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1. A method of optimizing operations of an automated point-of-sale terminal, comprising:

  • receiving, at a remote server, data transmitted from the automated point-of-sale terminal, wherein the data is associated with a purchase of an item by a consumer from a merchant at the point-of-sale terminal and is received during an electronic checkout process performed for the purchase of the item at the point-of-sale terminal, and wherein the data identifies a first account of a loyalty program of the merchant, wherein the first account is associated with the consumer;

    the remote server determining whether the data includes a request to enroll the consumer in a different loyalty program that is associated with a supplier of the item and the merchant;

    in response to determining that the data includes the request to enroll, the remote server generating a second account for the consumer in the different loyalty program;

    after the generating, associating at least a portion of account data of the first account with the second account; and

    transmitting, from the remote server to the point-of-sale terminal and during the checkout process for the purchase of the item at the point-of-sale terminal, data for the consumer that specifies the second account and instructing the point-of-sale terminal to display the data that specifies the second account to the consumer, wherein the optimizing of operations of the automated point-of sale terminal enables electronic tracking of consumer and product data across a plurality of distribution channels for the supplier or the merchant, or both the supplier and the merchant.

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