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Method and apparatus for forwarding media content interspersed with an advertisement

  • US 9,842,350 B2
  • Filed: 07/15/2015
  • Issued: 12/12/2017
  • Est. Priority Date: 06/22/2000
  • Status: Expired due to Fees
First Claim
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1. A server system comprising:

  • circuitry configured tostore a user profile in a first database, the user profile associated with a user and reflecting user preferences,wherein the user profile includes a declared user profile specifying self-defined user preferences, and a behavior profile of the user based on online activity of the user,select either the declared user profile or the behavior profile as a default profile for extraction of advertisement,extract a media content from a media source,extract an advertisement from a second database based on the selected default profile in the user profile, andforward the extracted media content together with the extracted advertisement over a packet-switched network for display to the user.

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