Techniques of claiming all available timeslots in media content management and deployment system

• US 9,842,353 B1
• Filed: 12/17/2013
• Issued: 12/12/2017
• Est. Priority Date: 12/17/2013
• Status: Active Grant

• Current Assignee: AmZetta Technologies, LLC (American Megatrends International, LLC)
• Original Assignee: American Megatrends Incorporated
• Inventors: Sivertsen, Clas Gerhard
• Primary Examiner(s): Abrahamson, Amanda
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US14/108,988
• Time in Patent Office: 1,456 Days
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

In certain aspects, a media content management and deployment system is provided. A data store stores data specifying available timeslots and locations of signage devices. A front end server sends a user input interface to a remote computing device. The user input interface receives campaign parameters from a user for building a campaign. A deployment module receives the campaign parameters, and examines data in the data store to select candidate signage devices and candidate timeslots of the candidate signage devices from the available timeslots. The user input interface then obtains and displays the candidate timeslots of candidate signage devices for displaying media content, and receives an instruction from the user to claim all of the candidate timeslots for the campaign. Upon receiving a request to claim all of the candidate timeslots, the deployment module generates campaign deployment plan data including data specifying the candidate timeslots and the candidate signage devices.

Claims

1. A media content management and deployment system, comprising:

a plurality of signage devices, each including a camera that captures images of people passing by and a plurality of processing engines that are different, each of the plurality of processing engines being configured to

implement a same common interface through which a component of the each signage device accesses that processing engine, wherein the common interface includes a function through which a detection level of that processing engine is set,

digitally process the captured images, when requested, to generate demographic data associated with the captured images,

detect, in each of the captured images, at least one of an edge direction, an edge strength, and offset from a segment center for each segment to determine a person in the each image and personal attributes of the person, and

detect image attributes of a first image of the captured images in accordance with the detection level set for that processing engine, wherein that processing engine supports at least six detection levels, each of the six detection levels indicating a respective one of collections of image attributes that is to be detected by that processing engine;

(a) a collection including an image attribute indicating whether the first image contains a human,

(b) a collection including all preceding attributes and an image attribute indicating a number of humans contained in the first image,

(c) a collection including all preceding attributes and image attributes indicating a number of humans contained in the first image who are static and a number of humans contained in the first image who are in motion,

(d) a collection including all preceding attributes and image attributes indicating age categories of the humans contained in the first image,

(e) a collection including all preceding attributes and image attributes indicating genders of the humans contained in the first image, and

(f) a collection including all preceding attributes and image attributes indicating whether the humans contained in the first image are associated with accessories, a stroller, glasses, a beard, a tie, a brief-case, or a suitcase; and

a media content management cloud system in communication with the plurality of signage devices, the media content management cloud system comprising;

a data store having a processor and a memory, wherein the data store is configured to

store, in a timeslot data collection, available timeslot information data specifying available timeslots of the plurality of signage devices,

store, in a geographic data collection, signage device information data specifying a location of each of the plurality of signage devices; and

store, in a content item data collection, content items each specify descriptive information of a respective media content object, the descriptive information including a storage link indicating a storage location of the respective media content object in a media store;

the media store having a processor and a memory, configured to store media content objects each retrievable by a storage link;

a demographic information server that receives the generated demographic data from the plurality of signage devices;

a front end server configured to

send a user input interface to a remote computing device, wherein the user input interface is configured to

allow a user to input first campaign parameters for building a first campaign, the first campaign parameters including target demographic parameters, wherein the first campaign defines a plurality of media content items and claims a group of the signage devices and a plurality of timeslots on the claimed group of the signage devices such that the plurality of media content items are displayed at the claimed timeslots on the claimed group of the signage devices,

obtain and display candidate timeslots of candidate signage devices for displaying the plurality of media content items, and

allow the user to input an instruction to claim all of the candidate timeslots of the candidate signage devices for the first campaign;

a deployment module configured to

obtain the first campaign parameters from the user input interface executed at the remote computing device,

query the demographic information server to obtain location parameters and time parameters that define locations and time periods at which a target demographic presents, respectively, based on the target demographic parameters;

examine the signage device information data stored in the data store and the location parameters of the first campaign parameters to select the candidate signage devices from the plurality of signage devices,

examine the available timeslot information data stored in the data store and the time parameters of the first campaign parameters to select the candidate timeslots of the candidate signage devices from the available timeslots,

determine a first subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the first subset being designated for sale at a respective predetermined sale price,

determine a second subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the second subset being designated for bidding,

receive a request to claim all of the first subset and the second subset of the candidate timeslots of the candidate signage devices for the first campaign,

generate first campaign deployment plan data of the first campaign, the first campaign deployment plan data including data specifying the claimed first subset and the second subset of the candidate timeslots at the one or more candidate signage devices,

send the first campaign deployment plan data to the data store, the data store storing the first campaign deployment plan data as a data object to allocate all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices to the first campaign, the central data module determining that all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices are allocated to the first campaign based on the data object,

examine the content item data collection to determine one or more content items that are available to the user, and

obtain a subset of content items, including the plurality of media content items, of the one or more content items that are available to the user for use at the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices, wherein the first campaign deployment plan data further specifies the subset of content items;

a digital signage control service (DSCS) configured to

obtain the first campaign deployment plan data from the data store,

generate a program list of the plurality of media content items based on the first campaign deployment plan data, and

send the program list to the candidate signage devices such that the plurality of media content items are displayed on the candidate signage devices at the claimed candidate timeslots based on the program list, wherein the program list indicates storage links of the plurality of media content items.

2. The system of claim 1, wherein the available timeslot information data include sale timeslot information data specifying available timeslots of the plurality of signage devices and each for sale at a predetermined respective sale price;

wherein the system further comprises a quotation calculator configured to obtain from the data store the sale price of a given timeslot for sale;

wherein the deployment module is configured to

obtain from the quotation calculator a sale price for each timeslot in the first subset, and

calculate a total price including a cost for claiming all the timeslots in the first subset;

wherein the front end server is configured to

obtain from the deployment module price data specifying the total price, and send the price data to the user input interface, and

instruct the user input interface to display an input option that allows the user to accept the total price for claiming all of the candidate timeslots of the candidate signage devices.

3. The system of claim 2, wherein the data store is configured to store claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign;

wherein the deployment module is configured to

request the quotation calculator to claim a first timeslot in the first subset for the first campaign, and

update the first campaign deployment plan data to include the first timeslot;

wherein the quotation calculator is configured to

receive a request to claim the first timeslot for the first campaign,

instruct the data store to update the claimed timeslot information data to specify that the first timeslot is claimed by the first campaign, and

instruct the data store to update the sale timeslot information data to remove the first timeslot.

4. The system of claim 2, wherein the available timeslot information data include bid timeslot information data specifying available timeslots of the plurality of signage devices and each for bidding at a respective bid price;

wherein the quotation calculator is configured to obtain from the data store the bid price of a given timeslot for bidding;

wherein the deployment module is configured to

obtain from the quotation calculator a bid price for each timeslot in the second subset, and

calculate the total price including a cost for placing bids on all the timeslots in the second subset;

wherein the front end server is configured to instruct the user input interface to display an input option that allows the user to accept the total price for claiming and placing bids on all of the candidate timeslots of the candidate signage devices.

5. The system of claim 4, wherein the deployment module is configured to request the quotation calculator to place a bid on a second timeslot of the second subset for the first campaign;

wherein the quotation calculator is configured to

receive a request to place the bid on the second timeslot for the first campaign, and

instruct the data store to update the bid timeslot information data to specify that a bid for the first campaign is placed on the second timeslot.

6. The system of claim 5, wherein the quotation calculator is configured to

receive a request to place a bid on the second timeslot for a second campaign, and

instruct the data store to update the bid timeslot information data to specify that a bid for the second campaign is placed on the second timeslot.

7. The system of claim 6, wherein the data store is configured to store claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign;

wherein the bid timeslot information data specify a bid period for each of the timeslots for bidding;

wherein the quotation calculator is configured to

examine the bid timeslot information data to determine whether the bid period for the second timeslot has expired,

in response to determining that the bid period for the second timeslot has expired, instruct the data store to update the claimed timeslot information data to specify that the second timeslot is claimed by a winning campaign which placed a highest bid on the second timeslot,

instruct the data store to update the bid timeslot information data to remove the second timeslot, and

send to the deployment module data specifying the winning campaign and the second timeslot; and

wherein the deployment module is configured to update a campaign deployment plan data of the winning campaign to include the second timeslot.

8. The system of claim 6, wherein the quotation calculator is configured to send a notification to the deployment module, the notification specifying that the second campaign has placed a bid on the second timeslot higher than the bid placed on the second timeslot by the first campaign, and

wherein the deployment module is configured to, in response to the notification, request the quotation calculator to place another bid on the second timeslot for the first campaign, the another bid being higher than the bid placed by the second campaign.

9. The system of claim 2, wherein the deployment module is configured to

request the quotation calculator to claim each timeslot of the first subset for the first campaign, and

request the quotation calculator to place a bid on each timeslot of the second subset for the first campaign.

10. The system of claim 1, wherein the deployment module is configured to determine whether all the candidate timeslots have been successfully claimed for the first campaign.

11. A method of managing and deploying media content, comprising:

storing, in a timeslot data collection of a data store of a media content management cloud system, available timeslot information data specifying available timeslots of a plurality of signage devices, wherein the media content management cloud system is in communication with the plurality of signage devices, wherein each of the plurality of signage devices includes a camera that captures images of people passing by and a plurality of processing engines that are different, each of the plurality of processing engines being configured to

implement a same common interface through which a component of the each signage device accesses that processing engine, wherein the common interface includes a function through which a detection level of that processing engine is set,

digitally process the captured images, when requested, to generate demographic data associated with the captured images,

detect, in each of the captured images, at least one of an edge direction, an edge strength, and offset from a segment center for each segment to determine a person in the each image and personal attributes of the person, and

detect image attributes of a first image of the captured images in accordance with the detection level set for that processing engine, wherein that processing engine supports at least six detection levels, each of the six detection levels indicating a respective one of collections of image attributes that is to be detected by that processing engine;

(a) a collection including an image attribute indicating whether the first image contains a human,

(b) a collection including all preceding attributes and an image attribute indicating a number of humans contained in the first image,

(c) a collection including all preceding attributes and image attributes indicating a number of humans contained in the first image who are static and a number of humans contained in the first image who are in motion,

(d) a collection including all preceding attributes and image attributes indicating age categories of the humans contained in the first image;

(e) a collection including all preceding attributes and image attributes indicating genders of the humans contained in the first image; and

(f) a collection including all preceding attributes and image attributes indicating whether the humans contained in the first image are associated with accessories, a stroller, glasses, a beard, a tie, a brief-case, or a suitcase; and

storing, in a geographic data collection of the data store, signage device information data specifying a location of each of the plurality of signage devices;

storing, in a content item data collection, content items each specify descriptive information of a respective media content object, the descriptive information including a storage link indicating a storage location of the respective media content object in a media store;

storing, in the media store, media content objects each retrievable by a storage link;

receiving, at a demographic information server, the generated demographic data from the plurality of signage devices;

sending, from a front end server of the media content management cloud system, a user input interface to a remote computing device, wherein the user input interface is configured to

receive first campaign parameters from a user for building a first campaign, wherein the first campaign parameters comprise target demographic parameters, and wherein the first campaign defines a plurality of media content items and claims a group of the signage devices and a plurality of timeslots on the claimed group of the signage devices such that the plurality of media content items are displayed at the claimed timeslots on the claimed group of the signage devices,

obtain and display candidate timeslots of candidate signage devices for displaying media content, and

receive an instruction from the user to claim all of the candidate timeslots of the candidate signage devices for the first campaign;

receiving, at a deployment module of the media content management cloud system, the first campaign parameters from the user input interface executed at the remote computing device;

querying, at a deployment module, the demographic information server to obtain location parameters and time parameters that define locations and time periods at which a target demographic presents, respectively, based on the target demographic parameters;

examining, at the deployment module, the signage device information data stored in the data store and the location parameters of the first campaign parameters to select the candidate signage devices from the plurality of signage devices;

examining, at the deployment module, the available timeslot information data stored in the data store and the time parameters of the first campaign parameters to select the candidate timeslots of the candidate signage devices from the available timeslots;

determining a first subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the first subset being designated for sale at a respective predetermined sale price,

determining a second subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the second subset being designated for bidding,

receiving, at the deployment module, a request to claim all of the first subset and the second subset of the candidate timeslots at the one or more candidate signage devices from the user input interface executed at the remote computing device,

generating, at the deployment module, first campaign deployment plan data of the first campaign, the first campaign deployment plan data including data specifying the claimed candidate timeslots and the candidate signage devices,

sending, by the deployment module, the first campaign deployment plan data to the data store of the media content management cloud system, the data store storing the first campaign deployment plan data as a data object to allocate all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices to the first campaign, the central data module determining that all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices are allocated to the first campaign based on the data object,

examining, by the deployment module, the content item data collection to determine one or more content items that are available to the user,

obtaining, by the deployment module, a subset of content items, including the plurality of media content items, of the one or more content items that are available to the user for use at the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices, wherein the first campaign deployment plan data further specifies the subset of content items,

obtaining, by a digital signage control service (DSCS) of the media content management cloud system, the first campaign deployment plan data from the data store,

generating, by the DSCS, a program list of the plurality of media content items based on the first campaign deployment plan data, and

sending, by the DSCS, the program list to the candidate signage devices such that the plurality of media content items are displayed on the candidate signage devices at the claimed candidate timeslots based on the program list, wherein the program list indicates storage links of the plurality of media content items.

12. The method of claim 11, wherein the available timeslot information data comprises sale timeslot information data specifying available timeslots of the plurality of signage devices and each for sale at a predetermined respective sale price, wherein the method further comprises:

obtaining, at a quotation calculator, a sale price of a given timeslot for sale from the data store;

obtaining, at the deployment module, the sale price for each timeslot in the first subset from the quotation calculator;

calculating, at the deployment module, a total price including a cost for claiming all the timeslots in the first subset;

obtaining, at the front end server, price data specifying the total price from the deployment module, and sending the price data to the user input interface, and

instructing, by the front end server, the user input interface to display an input option that allows the user to accept the total price for claiming all of the candidate timeslots of the candidate signage devices.

13. The method of claim 12, further comprising:

storing, at the data store, claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign;

requesting, by the deployment module, the quotation calculator to claim a first timeslot in the first subset for the first campaign, wherein the quotation calculator is configured to

receive a request to claim the first timeslot for the first campaign,

instruct the data store to update the claimed timeslot information data to specify that the first timeslot is claimed by the first campaign, and

instruct the data store to update the sale timeslot information data to remove the first timeslot;

updating, at the deployment module, the first campaign deployment plan data to include the first timeslot;

requesting, by the deployment module, the quotation calculator to claim each timeslot of the first subset for the first campaign, and

requesting, by the deployment module, the quotation calculator to place a bid on each timeslot of the second subset for the first campaign.

14. The method of claim 12, wherein the available timeslot information data include bid timeslot information data specifying available timeslots of the plurality of signage devices and each for bidding at a respective bid price, wherein the method further comprises:

obtaining, at the quotation calculator, the bid price of a given timeslot for bidding from the data store;

obtaining, at the deployment module, a bid price for each timeslot in the second subset from the quotation calculator;

calculating, at the deployment module, the total price including a cost for placing bids on all the timeslots in the second subset; and

instructing, by the front end server, the user input interface to display an input option that allows the user to accept the total price for claiming and placing bids on all of the candidate timeslots of the candidate signage devices.

15. The method of claim 14, further comprising:

requesting, by the deployment module, the quotation calculator to place a bid on a second timeslot of the second subset for the first campaign;

receiving, at the quotation calculator, a request to place the bid on the second timeslot for the first campaign and to place a bid on the second timeslot for a second campaign; and

instructing, by the quotation calculator, the data store to update the bid timeslot information data to specify that a bid for the first campaign and a bid for the second campaign are placed on the second timeslot.

16. The method of claim 15, further comprising:

storing, at the data store, claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign, wherein the bid timeslot information data specify a bid period for each of the timeslots for bidding;

examining, at the quotation calculator, the bid timeslot information data to determine whether the bid period for the second timeslot has expired;

in response to determining that the bid period for the second timeslot has expired, instructing, by the quotation calculator, the data store to update the claimed timeslot information data to specify that the second timeslot is claimed by a winning campaign which placed a highest bid on the second timeslot;

instructing, by the quotation calculator, the data store to update the bid timeslot information data to remove the second timeslot;

sending, by the quotation calculator, data specifying the winning campaign and the second timeslot to the deployment module; and

updating, at the deployment module, a campaign deployment plan data of the winning campaign to include the second timeslot.

17. The method of claim 15, further comprising:

sending, by the quotation calculator, a notification to the deployment module, the notification specifying that the second campaign has placed a bid on the second timeslot higher than the bid placed on the second timeslot by the first campaign, and

in response to the notification, requesting, by the deployment module, the quotation calculator to place another bid on the second timeslot for the first campaign, the another bid being higher than the bid placed by the second campaign.

18. The method of claim 11, further comprising:

determining, at the deployment module, whether all the candidate timeslots have been successfully claimed for the first campaign.

19. A non-transitory computer readable medium storing computer executable codes executable at one or more processors of a media content management cloud system, wherein the codes comprise:

a data store, when executed at the processor, configured to

store, in a timeslot data collection, available timeslot information data specifying available timeslots of a plurality of signage devices, wherein the media content management cloud system is in communication with the plurality of signage devices, wherein each of the plurality of signage devices includes a camera that captures images of people passing by and a plurality of processing engines that are different, each of the plurality of processing engines being configured to

implement a same common interface through which a component of the each signage device accesses that processing engine, wherein the common interface includes a function through which a detection level of that processing engine is set,

digitally process the captured images, when requested, to generate demographic data associated with the captured images, and

detect, in each of the captured images, at least one of an edge direction, an edge strength, and offset from a segment center for each segment to determine a person in the each image and personal attributes of the person,

detect image attributes of a first image of the captured images in accordance with the detection level set for that processing engine, wherein that processing engine supports at least six detection levels, each of the six detection levels indicating a respective one of collections of image attributes that is to be detected by that processing engine;

(a) a collection including an image attribute indicating whether the first image contains a human,

(b) a collection including all preceding attributes and an image attribute indicating a number of humans contained in the first image,

(c) a collection including all preceding attributes and image attributes indicating a number of humans contained in the first image who are static and a number of humans contained in the first image who are in motion,

(d) a collection including all preceding attributes and image attributes indicating age categories of the humans contained in the first image,

(e) a collection including all preceding attributes and image attributes indicating genders of the humans contained in the first image, and

(f) a collection including all preceding attributes and image attributes indicating whether the humans contained in the first image are associated with accessories, a stroller, glasses, a beard, a tie, a brief-case, or a suitcase;

store, in a geographic data collection, signage device information data specifying a location of each of the plurality of signage devices; and

store, in a content item data collection, content items each specify descriptive information of a respective media content object, the descriptive information including a storage link indicating a storage location of the respective media content object in a media store;

the media store having a processor and a memory, configured to store media content objects each retrievable by a storage link;

a demographic information server that receives the generated demographic data from the plurality of signage devices;

a front end server, when executed at the processor, configured to

send a user input interface to a remote computing device, wherein the user input interface is configured to

receive first campaign parameters from a user for building a first campaign, wherein the first campaign parameters comprise target demographic parameters, wherein the first campaign defines a plurality of media content items and claims a group of the signage devices and a plurality of timeslots on the claimed group of the signage devices such that the plurality of media content items are displayed at the claimed timeslots on the claimed group of the signage devices,

obtain and display candidate timeslots of candidate signage devices for displaying media content, and

receive an instruction from the user to claim all of the candidate timeslots of the candidate signage devices for the first campaign; and

a deployment module, when executed at the processor, configured to

receive the first campaign parameters from the user input interface executed at the remote computing device,

query the demographic information server to obtain location parameters and time parameters that define locations and time periods at which a target demographic presents, respectively, based on the target demographic parameters;

examine the signage device information data stored in the data store and the location parameters of the first campaign parameters to select the candidate signage devices from the plurality of signage devices,

examine the available timeslot information data stored in the data store and the time parameters of the first campaign parameters to select the candidate timeslots of the candidate signage devices from the available timeslots,

determine a first subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the first subset being designated for sale at a respective predetermined sale price,

determine a second subset of the candidate timeslots at one or more of the candidate signage devices, each timeslot of the second subset being designated for bidding,

receive a request to claim all of the first subset and the second subset of the candidate timeslots of the candidate signage devices from the user input interface executed at the remote computing device,

generate first campaign deployment plan data of the first campaign, the first campaign deployment plan data including data specifying the claimed first subset and the second subset of the candidate timeslots at the one or more candidate signage devices,

send the first campaign deployment plan data to the data store, the data store storing the first campaign deployment plan data as a data object to allocate all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices to the first campaign, the central data module determining that all of the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices are allocated to the first campaign based on the data object,

examine the content item data collection to determine one or more content items that are available to the user, and

obtain a subset of content items, including the plurality of media content items, of the one or more content items that are available to the user for use at the first subset and the second subset of the candidate timeslots at the one or more of the candidate signage devices, wherein the first campaign deployment plan data further specifies the subset of content items;

a digital signage control service (DSCS), when executed at the processor, configured to

obtain the first campaign deployment plan data from the data store,

generate a program list of the plurality of media content items based on the first campaign deployment plan data, and

send the program list to the candidate signage devices such that the plurality of media content items are displayed on the candidate signage devices at the claimed candidate timeslots based on the program list, wherein the program list indicates storage links of the plurality of media content items.

20. The non-transitory computer readable medium of claim 19, wherein the available timeslot information data include sale timeslot information data specifying available timeslots of the plurality of signage devices and each for sale at a predetermined respective sale price;

wherein the codes further comprise a quotation calculator configured to obtain from the data store the sale price of a given timeslot for sale;

wherein the deployment module is configured to

obtain from the quotation calculator a sale price for each timeslot in the first subset, and

calculate a total price including a cost for claiming all the timeslots in the first subset;

wherein the front end server is configured to

obtain from the deployment module price data specifying the total price and send the price data to the user input interface, and

instruct the user input interface to display a input option that allows the user to accept the total price for claiming all of the candidate timeslots of the candidate signage devices.

21. The non-transitory computer readable medium of claim 20, wherein the data store is configured to store claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign;

wherein the deployment module is configured to

request the quotation calculator to claim a first timeslot in the first subset for the first campaign,

update the first campaign deployment plan data to include the first timeslot,

request the quotation calculator to claim each timeslot of the first subset for the first campaign, and

request the quotation calculator to place a bid on each timeslot of the second subset for the first campaign;

wherein the quotation calculator is configured to

receive a request to claim the first timeslot for the first campaign,

instruct the data store to update the claimed timeslot information data to specify that the first timeslot is claimed by the first campaign, and

instruct the data store to update the sale timeslot information data to remove the first timeslot.

22. The non-transitory computer readable medium of claim 20, wherein the available timeslot information data include bid timeslot information data specifying available timeslots of the plurality of signage devices and each for bidding at a respective bid price;

wherein the quotation calculator is configured to obtain from the data store the bid price of a given timeslot for bidding;

wherein the deployment module is configured to

obtain from the quotation calculator a bid price for each timeslot in the second subset, and

calculate the total price including a cost for placing bids on all the timeslots in the second subset;

wherein the front end server is configured to instruct the user input interface to display a input option that allows the user to accept the total price for claiming and placing bids on all of the candidate timeslots of the candidate signage devices.

23. The non-transitory computer readable medium of claim 22, wherein the deployment module is configured to request the quotation calculator to place a bid on a second timeslot of the second subset for the first campaign;

wherein the quotation calculator is configured to

receive a request to place a bid on the second timeslot for the first campaign and a bid on the second timeslot for a second campaign, and

instruct the data store to update the bid timeslot information data to specify that a bid for the first campaign and a bid for the second campaign are placed on the second timeslot.

24. The non-transitory computer readable medium of claim 23, wherein the data store is configured to store claimed timeslot information data specifying timeslots of the plurality of signage devices that are claimed by a campaign, wherein the bid timeslot information data specify a bid period for each of the timeslots for bidding;

wherein the quotation calculator is configured to

examine the bid timeslot information data to determine whether the bid period for the second timeslot has expired,

in response to determining that the bid period for the second timeslot has expired, instruct the data store to update the claimed timeslot information data to specify that the second timeslot is claimed by a winning campaign which placed a highest bid on the second timeslot,

instruct the data store to update the bid timeslot information data to remove the second timeslot,

send to the deployment module data specifying the winning campaign and the second timeslot, and

send a notification to the deployment module, the notification specifying that the second campaign has placed a bid on the second timeslot higher than the bid placed on the second timeslot by the first campaign; and

wherein the deployment module is configured to

update a campaign deployment plan data of the winning campaign to include the second timeslot, and

in response to the notification, request the quotation calculator to place another bid on the second timeslot for the first campaign, the another bid being higher than the bid placed by the second campaign.

25. The non-transitory computer readable medium of claim 19, wherein the deployment module is configured to determine whether all the candidate timeslots have been successfully claimed for the first campaign.