System and method of delivering content based advertising within a blog
First Claim
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1. A method of using a computing system to present advertising information within a web log (blog) page comprising:
- compiling blog content extracted from the blog page with the computing system to identify a first set of blog page topics;
generating a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing system from said first set of blog page topics;
wherein said search results include references to one or more separate webpages;
processing content extracted from selected ones of said one or more separate webpages referenced in said search results with the computing system to identify one or more second topics in said set of search results;
presenting at least one first advertisement with the computing system within the blog page in response to said query based on matching content associated with said at least one first advertisement to said one or more second topics.
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Abstract
A system and method is disclosed for presenting relevant advertising to web pages, including web logs. The ads can be selected by reference to an underlying content presented in web logs, based on extracting topics from the pages, and using these topics as the basis for a search query. Ads can then be matched against another set of topics derived from web pages forming the search results to the query.
53 Citations
31 Claims
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1. A method of using a computing system to present advertising information within a web log (blog) page comprising:
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compiling blog content extracted from the blog page with the computing system to identify a first set of blog page topics; generating a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing system from said first set of blog page topics; wherein said search results include references to one or more separate webpages; processing content extracted from selected ones of said one or more separate webpages referenced in said search results with the computing system to identify one or more second topics in said set of search results; presenting at least one first advertisement with the computing system within the blog page in response to said query based on matching content associated with said at least one first advertisement to said one or more second topics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of using a computing system to present advertising information within a web log (blog) page comprising:
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compiling blog content extracted from the blog page with the computing system to derive a first set of individual blog topics related to said blog content; generating a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing system using said first set of blog page topics as content search terms; wherein said search results for said content search terms include references to one or more separate webpages; processing content extracted from a selected aggregate group of ones of said one or more separate webpages referenced in said search results with the computing system to identify one or more second matching topics in said set of search results; presenting at least one first advertisement with the computing system within a web page of the blog page based on comparing said one or more second matching topics to content for said at least one first advertisement; presenting at least one second advertisement with the computing system within a web page of the blog page based on comparing said one or more first set of blog page topics to content for said at least one second advertisement. - View Dependent Claims (13, 14)
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15. A system for presenting advertising information within a web log (Blog) page comprising:
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a computing machine system adapted to execute a plurality of machine executable routines including; a first machine executable routine configured to compile blog content extracted from the blog page and identify a first set of blog page topics; a second machine executable routine configured to generate a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing machine system from said first set of blog page topics; wherein said search results include references to one or more separate webpages; a third machine executable routine configured to process search content extracted from a selected aggregated group of content of ones of said one or more separate webpages referenced in said search results to identify one or more second topics in said set of search results; a fourth machine executable routine configured to present at least one first advertisement within the blog page based on matching content associated with said at least one first advertisement to said one or more second topics. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A method of using a computing system to present advertising information within a web log (blog) page comprising:
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compiling blog content extracted from the blog page with the computing system to identify a first set of blog page topics; generating a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing system from said first set of blog page topics; wherein said search results include references to one or more separate webpages; processing said one or more separate webpages referenced in said search results to generate a synthetic web page comprised of selected content compiled as aggregated content from all of said one or more separate webpages; processing content extracted from said synthetic web page with the computing system referenced in said search results to identify one or more second topics in said set of search results; presenting at least one first advertisement with the computing system within the blog page based on matching content associated with said at least one first advertisement to said one or more second topics derived from said synthetic web page. - View Dependent Claims (23, 24, 25, 26)
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27. A system for presenting advertising information within a web log (Blog) page comprising:
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a computing machine system adapted to execute a plurality of machine executable routines including; a first machine executable routine configured to compile blog content extracted from the blog page and identify a first set of blog page topics; a second machine executable routine configured to generate a set of search results with a search engine from a webpage term index based on a query automatically constructed by the computing machine system from said first set of blog page topics; wherein said search results include references to one or more separate webpages; a third machine executable routine configured to process search content extracted from a synthetic web page comprising aggregated content taken from selected ones of said one or more separate webpages referenced in said search results to identify one or more second topics in said set of search results; a fourth machine executable routine configured to present at least one first advertisement within the blog page based on matching content associated with said at least one first advertisement to said one or more second topics. - View Dependent Claims (28, 29, 30, 31)
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Specification