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Generating customized marketing messages using automatically generated customer identification data

  • US 9,846,883 B2
  • Filed: 05/31/2007
  • Issued: 12/19/2017
  • Est. Priority Date: 04/03/2007
  • Status: Active Grant
First Claim
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1. A computer implemented method for generating customized marketing messages using automatically generated customer identification data, the computer implemented method comprising:

  • receiving real-time data for a plurality of customers from a set of cameras associated with a retail facility to form detection data;

    analyzing the detection data to group a set of customers that arrived in a same vehicle together from the plurality of customers, wherein the detection data includes video data from cameras in the set of cameras located externally to the retail facility;

    retrieving data regarding one or more customers previously recognized to form recognized customer data, wherein the recognized customer data retrieved is selected from a group comprising one of an image recognized as a face of a particular customer and an audio recording recognized as a voice of a particular customer;

    automatically identifying, by a processing unit, a customer in the set of the customers by comparing the detection data with the recognized customer data to form customer identification data, wherein automatically identifying the customer occurs without a human input; and

    generating, in real time, a customized marketing message for the customer using the customer identification data wherein the generating comprises a dynamic marketing message assembly of one or more modular marketing messages comprising pre-generated, modular marketing messages and templates imbedded within the modular marketing messages to form a personalized marketing message as a one-to-one customized marketing message specific to the customer based on output from data models analyzing at least one of internal data and external data and a set of personalized marketing message criteria associated with the customer.

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