Video advertisement overlay system and method

• US 9,848,229 B2
• Filed: 04/28/2017
• Issued: 12/19/2017
• Est. Priority Date: 11/30/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kerns, Jamieson, Moon, Mary, Jaini, Shiva, Crane, Nicola Ann
• Primary Examiner(s): ALAM, MUSHFIKH I
• Application Number:
  US15/582,221
• Publication Number:
  US 20170238046A1
• Time in Patent Office: 235 Days
• Field of Search: 725 37- 61
• CPC Class Codes: G06F 13/00 Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units interface circuits for specific input/output devices G06F3/00 ; multiprogram control therefor G06F9/46; multiprocessor systems G06F15/16
• CPC Class Codes: G06F 3/00 Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

This disclosure relates system(s) and method(s) for overlaying functionalities, text, annotations, and/or features on video advertisements and content videos.

Claims

1. A system comprising:

a hardware processor that is programmed to;

receive a request for a first video content item from a client device;

in response to the request for the first video content item, cause the client device to playback a second video content item in a video window; and

cause the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

2. The system of claim 1, wherein the second video content item is a video advertisement associated with the first video content item.

3. The system of claim 1, wherein the overlay element includes a representative image of the first video content item.

4. The system of claim 3, wherein the hardware processor is further programmed to cause the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

5. The system of claim 3, wherein the hardware processor is further programmed to cause the representative image of the first video content item to be displayed in accordance with a visual effect.

6. The system of claim 5, wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

7. The system of claim 1, wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.

8. A method comprising:

receiving, using a hardware processor, a request for a first video content item from a client device;

in response to the request for the first video content item, causing, using the hardware processor, the client device to playback a second video content item in a video window; and

causing, using the hardware processor, the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein, in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

9. The method of claim 8, wherein the second video content item is a video advertisement associated with the first video content item.

10. The method of claim 8, wherein the overlay element includes a representative image of the first video content item.

11. The method of claim 10, further comprising causing the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

12. The method of claim 10, further comprising causing the representative image of the first video content item to be displayed in accordance with a visual effect.

13. The method of claim 12, wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

14. The method of claim 8, wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.

15. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method, the method comprising:

receiving a request for a first video content item from a client device;

in response to the request for the first video content item, causing the client device to playback a second video content item in a video window; and

causing the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein, in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

16. The non-transitory computer-readable medium of claim 15, wherein the second video content item is a video advertisement associated with the first video content item.

17. The non-transitory computer-readable medium of claim 15, wherein the overlay element includes a representative image of the first video content item.

18. The non-transitory computer-readable medium of claim 17, wherein the method further comprises causing the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

19. The non-transitory computer-readable medium of claim 17, wherein the method further comprises causing the representative image of the first video content item to be displayed in accordance with a visual effect.

20. The non-transitory computer-readable medium of claim 19, wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

21. The non-transitory computer-readable medium of claim 15, wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.