Promoting preferred content in a search query

• US 9,852,224 B2
• Filed: 07/03/2014
• Issued: 12/26/2017
• Est. Priority Date: 07/03/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Granstrom, Johan, Konrad, Matthias, Weich, Thomas
• Primary Examiner(s): Morrison, Jay
• Assistant Examiner(s): Hoang, Ken
• Application Number:
  US14/323,104
• Publication Number:
  US 20160004777A1
• Time in Patent Office: 1,272 Days
• Field of Search: 707E17108, 707E17014, 707999003, 707E17109, 707706, 707728, 707769, 707722, 707723, 707758, 707999001, 707999005, 707E17002, 707E17009, 707705, 707741, 707E17005, 707E17044, 707E17119, 707E1712, 707692, 707709, 707710, 707711, 707724, 707732, 707736, 707737, 707738, 707740, 707748, 707749, 707752, 707754, 707759, 707767, 707803, 707999007, 7079991, 707999102, 707999103, 701533, 701468, 701412, 701417, 701426, 701516, 705 10, 705 1456, 705 1473, 705 711, 705 739, 705 1441, 705 1447, 705 1449, 705 1453, 705 1454, 705 1458, 705 1461, 705 1469, 705 261, 705 2635, 705 265, 705 2664, 705 2681, 705 271, 705 28, 705 30, 705318, 705319, 705 36 R, 705 37, 705 38, 705400, 705 733, 709226, 709204, 709223, 709224, 709221, 709225
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A method for promoting preferred content in a search query is disclosed. The method includes obtaining a search result set of content items from a corpus of content items, the search result set responsive to a search query and comprising a rank of the content items, identifying content items in the search result set, the identified content items comprising at least a preferred content item uploaded by a user, adjusting, by a processing device, a position of the preferred content item with respect to a position of a claimed content item in the rank of the content items within the search result set, the claimed content item claimed by the user.

Claims

1. A method comprising:

obtaining a search result set of content items from a corpus of content items of a content sharing platform, the search result set responsive to a search query and comprising a rank of the content items;

identifying content items in the search result set, the identified content items comprising at least;

a preferred content item of a user, the preferred content item uploaded by the user; and

a claimed content item of the user, the claimed content item is identified as claimed by the user and uploaded by another user, wherein use of the claimed content item is monitored based on a claimed content policy of the content sharing platform;

adjusting, by a processing device, a position of the preferred content item with respect to a position of the claimed content item in the rank of the content items within the search result set, wherein adjusting the position comprises;

determining that a difference in relevancy score attributed to each of the preferred content item and the claimed content item for the rank is less than or equal to a threshold difference value; and

improving, based on determining that the difference is less than or equal to the threshold difference value, a first position of the preferred content item in the rank relative to a second position of the claimed content item in the rank.

2. The method of claim 1, wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

3. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

4. The method of claim 3, wherein the interchanging occurs when the difference in the relevancy score attributed to each of the preferred content item and the claimed content item for the rank is less than or equal to the threshold difference value.

5. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

6. The method of claim 5, wherein the content items in the search result set comprise more than one claimed content item claimed by the user, and wherein the boost factor is calculated based on the sum of the relevancy scores attributed to each of the more than one claimed content items, positions of the more than one content items in the rank, and the position of the preferred content item in the rank.

7. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item.

8. The method of claim 7, wherein the demoting the claimed content item further comprises reducing a relevancy score of the claimed content item by a multiplier that is less than one, wherein the relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

9. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user that is based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.

10. An apparatus comprising:

a memory; and

a processing device communicably coupled to the memory, the processing device to execute instructions to;

obtain a search result set of content items from a corpus of content items of a content sharing platform, the search result set responsive to a search query and comprising a rank of the content items;

identify content items in the search result set, the identified content items comprising at least;

a preferred content item of a user, the preferred content item uploaded by the user; and

a claimed content item of the user, the claimed content item is identified as claimed by the user and uploaded by another user, wherein use of the claimed content item is monitored based on a claimed content policy of the content sharing platform;

adjust a position of the preferred content item with respect to a position of the claimed content item in the rank of the content items within the search result set, wherein adjusting the position comprises;

determining that a difference in relevancy score attributed to each of the preferred content item and the claimed content item for the rank is less than or equal to a threshold difference value; and

improving, based on determining that the difference is less than or equal to the threshold difference value, a first position of the preferred content item in the rank relative to a second position of the claimed content item in the rank.

11. The apparatus of claim 10, wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

12. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

13. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

14. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item by reducing a relevancy score of the claimed content item by a multiplier that is less than one, wherein the relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

15. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user, the utility of the user based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.

16. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to perform operations comprising:

obtaining a search result set of content items from a corpus of content items of a content sharing platform, the search result set responsive to a search query and comprising a rank of the content items;

identifying content items in the search result set, the identified content items comprising at least;

a preferred content item of a user, the preferred content item uploaded by the user; and

a claimed content item of the user, the claimed content item is identified as claimed by the user and uploaded by another user, wherein use of the claimed content item is monitored based on a claimed content policy of the content sharing platform;

adjusting, by the processing device, a position of the preferred content item with respect to a position of the claimed content item in the rank of the content items within the search result set, wherein adjusting the position comprises;

determining that a difference in relevancy score attributed to each of the preferred content item and the claimed content item for the rank is less than or equal to a threshold difference value; and

improving, based on determining that the difference is less than or equal to the threshold difference value, a first position of the preferred content item in the rank relative to a second position of the claimed content item in the rank.

17. The non-transitory machine-readable storage medium of claim 16, wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

18. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

19. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

20. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item.

21. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user, the utility of the user based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.