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Associating features with entities, such as categories of web page documents, and/or weighting such features

  • US 9,852,225 B2
  • Filed: 04/23/2015
  • Issued: 12/26/2017
  • Est. Priority Date: 12/30/2004
  • Status: Active Grant
First Claim
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1. A method comprising:

  • accessing search queries that were previously submitted by users and a corresponding set of search results that were previously presented in search results pages for each of the search queries, each search result in the set of the search results including a link to a corresponding web page;

    identifying, for a given web page that was previously accessed through user interaction with links included in search results from the set of search results, a set of the search queries that were previously used to provide search results pages that included the links with which the user interactions occurred to access the given web page;

    determining, for each given search query in the set of search queries, a feature score based on a user dwell time at the given web page following user interaction with the links to the given web page that were provided in the search results pages for the given search query, including assigning a higher scores for higher dwell times at the given web page;

    storing, based on the determined features scores, one or more of the search queries from the identified set of search queries as keywords for the given web page, including storing the given query having a best feature score as a given keyword for the given web page;

    receiving a request for content to be displayed with the given web page;

    selecting content for display with the given web page based on the given keyword for the given web page matching terms used to distribute the content; and

    transmitting, via a network, the selected content for display with the given web page responsive to the request for content.

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