Dynamic generation of content

• US 9,852,451 B1
• Filed: 06/05/2014
• Issued: 12/26/2017
• Est. Priority Date: 06/05/2014
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Word, Jonathan Brian
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/297,289
• Time in Patent Office: 1,300 Days
• Field of Search: None
• CPC Class Codes: G06F 16/90 Details of database functions independent of the retrieved data types
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Techniques for providing user specific content may be provided. In some examples, a method may be provided for receiving a request for content that is configured to be revised with user content associated with a user. In some examples, a user profile that indicates a perceptual orientation of the user is determined based at least in part on user-initiated activity. A data object associated with the user'"'"'s perceptual orientation may be generated based at least in part on the determined user profile. Further, in some examples, the content may be revised to at least include the data object and provided.

Claims

1. A non-transitory computer-readable storage medium storing computer-executable instructions that, when executed by a computer system, configure the computer system to perform operations comprising:

receiving, from a content creator, an electronic template configured to be revised with content associated with a user;

receiving, from a third party source, a plurality of items from which to select the content, the plurality of items selected based at least in part on user-initiated activity data with the plurality of items on a platform provided by the third party source;

determining a user profile for the user, the user profile determined based at least in part on the user-initiated activity data and including first information indicating a location within one or more perceptual spectrums that define a range of one or more perceptual orientation types, the location within the one or more perceptual spectrums corresponding to a particular perceptual orientation of the user of a plurality of perceptual orientations, the location identified based at least in part on the user-initiated activity data;

selecting at least one item of the plurality of items based at least in part on the determined user profile and the user-initiated activity data;

modifying the electronic template to include the selected at least one item to generate electronic content; and

providing the electronic content to the user.

2. The non-transitory computer-readable storage medium of claim 1, wherein the plurality of items includes modification information that indicates modifications to an attribute associated with the plurality of items.

3. The non-transitory computer-readable storage medium of claim 2, wherein modifying the electronic template to include the selected at least one item includes modifying the attribute associated with the selected at least one item based at least in part on the modification information.

4. The non-transitory computer-readable storage medium of claim 1, wherein modifying the electronic template to include the selected at least one item includes modifying the selected at least one item based at least in part on the user profile.

5. The non-transitory computer-readable storage medium of claim 4, wherein modifying the selected at least one item includes at least changing a size of the selected at least one item, a color of the selected at least one item, a shape of the selected at least one item, a font associated with the selected at least one item, image information associated with the selected at least one item, a location orientation of the selected at least one item, or a position of the selected at least one item.

6. The non-transitory computer-readable storage medium of claim 1, wherein determining the user profile for the user is based at least in part on aggregate user-initiated activity data and includes second information indicating an aggregate user perceptual orientation.

7. The non-transitory computer-readable storage medium of claim 6, wherein the aggregate user-initiated activity data varies based at least in part on different aggregation combinations of aggregate users.

8. A system, comprising:

at least one processor; and

memory including computer-executable instructions that, when executed by the at least one processor, cause the system to at least;

determine a user profile for a user based at least in part on electronic activity of the user and including information indicating a location within one or more perceptual spectrums that define a range of one or more perceptual orientation types, the location within the one or more perceptual spectrums corresponding to a particular perceptual orientation of the user of a plurality of perceptual orientations, the location identified based at least in part on the electronic activity of the user;

receive a template, from a content creator, that is configured such that the system can generate an advertisement based at least in part on additional data objects prescribed by the template;

generate a data object associated with the particular perceptual orientation of the user based at least in part on the determined user profile, the data object including an item from a plurality of items that are selected based at least in part on the electronic activity of the user with a particular platform;

generate the advertisement by editing the received template to include the generated data object and based at least in part on the particular perceptual orientation of the user; and

provide the advertisement to at least one of the content creator or the user.

9. The system of claim 8, wherein the at least one processor further causing the system to at least:

generate a plurality of data objects based at least in part on the user profile; and

generate a set of advertisements based at least in part on the plurality of data objects; and

provide a particular advertisement of the set of advertisements to the user, the particular advertisement of the set of advertisements including a particular data object of the plurality of data objects.

10. The system of claim 9, wherein the plurality of data objects is updated periodically based at least in part on the user profile.

11. The system of claim 8, wherein a second user profile is determined for the user, the second user profile for use with a second content provider.