Systems and methods for adaptive routing
First Claim
Patent Images
1. A computer-implemented method of selecting routes for messages that traverse a data network, comprising:
- receiving a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period;
receiving a set of conversion indications, each conversion indication indicating that a conversion event occurred during the tracking time period for a message that was transmitted over the primary route; and
determining, based on a subset of the set of transmission indications and a subset of the set of conversion indications, whether the primary route should be replaced with an alternate route for future messages, wherein the determination also is based on whether a financial risk measure exceeds a threshold value, the financial risk measure being indicative of a degree of negative financial consequences that would occur over a predetermined period of time upon a future reduction in a quality of the primary route.
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Abstract
Systems and methods for performing routing are described. For each of a plurality of messages transmitted over a primary route, a message transmission indication is received by an application. The application further receives, for at least one of the messages, a conversion indication that is based on the transmitted message. The quality of the primary route is determined based on a subset or all of the transmission indications and a subset or all of the conversion indications. Based on this determination, an alternate route is selected to replace the primary route.
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Citations
21 Claims
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1. A computer-implemented method of selecting routes for messages that traverse a data network, comprising:
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receiving a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period; receiving a set of conversion indications, each conversion indication indicating that a conversion event occurred during the tracking time period for a message that was transmitted over the primary route; and determining, based on a subset of the set of transmission indications and a subset of the set of conversion indications, whether the primary route should be replaced with an alternate route for future messages, wherein the determination also is based on whether a financial risk measure exceeds a threshold value, the financial risk measure being indicative of a degree of negative financial consequences that would occur over a predetermined period of time upon a future reduction in a quality of the primary route. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method of selecting routes for messages that traverse a data network, comprising:
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receiving a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period; receiving a set of conversion indications, each conversion indication indicating that a conversion event has occurred during the tracking time period for a message that was transmitted over the primary route; and determining, based on a subset of the set of transmission indications and corresponding conversion indications for that subset of transmission indications whether the primary route should be replaced with an alternate route for future messages, wherein the subset of the set of transmission indications is selected from the set of transmission indications based on at least one predetermined criteria. - View Dependent Claims (11)
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12. A computer-implemented system for selecting routes for messages that traverse a data network, comprising:
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means for receiving a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period; means for receiving a set of conversion indications, each conversion indication indicating that a conversion event has occurred during the tracking time period for a message that was transmitted over the primary route; and means for determining, based on a subset of the set of transmission indications and a subset of the set of conversion indications, whether the primary route should be replaced with an alternate route for future messages, wherein the determination also is based on whether a financial risk measure exceeds a threshold value, the financial risk measure being indicative of a degree of negative financial consequences that would occur over a predetermined period of time upon a future reduction in a quality of the primary route.
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13. A computer-implemented system for selecting routes for messages that traverse a data network, comprising:
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a receiving unit comprising at least one processor that receives a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period, wherein the receiving unit also receives a set of conversion indications, each conversion indication indicating that a conversion event occurred during the tracking time period for a message that was transmitted over the primary route; and a determining unit comprising at least one processor that determines, based on a subset of the set of transmission indications and a subset of the set of conversion indications, whether the primary route should be replaced with an alternate route for future messages, wherein the determination also is based on whether a financial risk measure exceeds a threshold value, the financial risk measure being indicative of a degree of negative financial consequences that would occur over a predetermined period of time upon a future reduction in a quality of the primary route. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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Specification