×

Systems and methods for adaptive routing

  • US 9,853,884 B2
  • Filed: 08/18/2016
  • Issued: 12/26/2017
  • Est. Priority Date: 07/23/2014
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method of selecting routes for messages that traverse a data network, comprising:

  • receiving a set of transmission indications, each transmission indication indicating that a message was transmitted over a primary route during a tracking time period;

    receiving a set of conversion indications, each conversion indication indicating that a conversion event occurred during the tracking time period for a message that was transmitted over the primary route; and

    determining, based on a subset of the set of transmission indications and a subset of the set of conversion indications, whether the primary route should be replaced with an alternate route for future messages, wherein the determination also is based on whether a financial risk measure exceeds a threshold value, the financial risk measure being indicative of a degree of negative financial consequences that would occur over a predetermined period of time upon a future reduction in a quality of the primary route.

View all claims
  • 4 Assignments
Timeline View
Assignment View
    ×
    ×