URL shortening based online advertising

• US 9,858,593 B2
• Filed: 04/09/2010
• Issued: 01/02/2018
• Est. Priority Date: 04/09/2010
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Bladel, James
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US12/757,866
• Publication Number:
  US 20110251893A1
• Time in Patent Office: 2,825 Days
• Field of Search: 705 41- 1473
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Claims

1. A method, comprising the steps of:

receiving from a user, by at least one server computer communicatively coupled to a network, a request to shorten a uniform resource locator resolving to a first network resource stored on a second server computer, said request comprising said uniform resource locator;

retrieving at least a portion of said first network resource from said second server computer using said uniform resource locator resolving to said first network resource;

parsing, by at least one of said at least one server computer, said uniform resource locator or said first network resource into at least one keyword;

transmitting, by at least one of said at least one server computer, at least one of said at least one keyword to an online advertisement provider;

receiving, by at least one of said at least one server computer, at least one online advertisement from said online advertisement provider, wherein said at least one online advertisement is relevant to said at least one keyword;

generating, by at least one of said at least one server computer, a second network resource comprising said at least a portion of said first network resource retrieved from said second server computer and at least one of said at least one online advertisement;

storing, by at least one of said at least one server computer, said second network resource on a storage device accessible to said at least one server computer;

generating, by at least one of said at least one server computer, a shortened resource locator resolving to said second network resource stored on said storage device accessible to said at least one server computer, said shortened resource locator not resolving to said first network resource; and

transmitting, by at least one of said at least one server computer, said shortened resource locator to said user.

2. The method of claim 1, wherein said first network resource comprises a webpage.

3. The method of claim 1, wherein said online advertisement provider comprises a contextual advertising service.

4. The method of claim 1, wherein said second network resource comprises a webpage.

5. The method of claim 4, wherein said webpage comprises a frame prepended over said first network resource.

6. The method of claim 5, wherein said frame comprises at least one of said online advertisement.

7. The method of claim 2, wherein said at least one online advertisement comprises a text-highlighted advertisement on said webpage.

8. The method of claim 1, wherein said shortened resource locator comprises a user identifier identifying said user.

9. The method of claim 1, further comprising the step of receiving a remuneration from said online advertisement provider.

10. The method of claim 9, further comprising the step of sharing said remuneration with said user.

11. The method of claim 10, wherein said remuneration comprises money to be paid on a cost per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.