System for targeting location-based communications
First Claim
1. A system for delivering at least one message from a content management system to a mobile device of a user based on the mobile device self-identifying to the content management system that it is present in a transmission area, the system comprising:
- at least one broadcast device configured to transmit, without requiring identification of a mobile device or recognition of the presence of a mobile device in the transmission area, a transmission signal including indicator data, where the indicator data is associated with at least one message to be sent to a mobile device present in the transmission area and where the indicator data is readable by a mobile device that has a software application thereon capable of reading and recognizing the indicator data in the transmission signal; and
a content management system comprising the at least one message associated with the indicator data, wherein when a mobile device having the software application reads and recognizes the indicator data, said mobile device transmits a request that includes the indicator data to the content management system, and wherein the content management system is configured to, upon receiving the request signal transmitted by the at least one mobile device, retrieve the at least one message associated with the indicator data and send the at least one message to the at least one mobile device.
8 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of the invention are directed to systems, methods and computer program products for providing targeted location-based communications. An exemplary apparatus is configured to receive an encoded signal, decode the encoded signal such that embedded data is retrieved, send the embedded data a remote server; and receive a message based at least partially on sending the embedded data. Another exemplary apparatus is configured to provide the encoded signal by receiving data input, receiving a host signal, embedding the data input within the host signal such that an encoded signal is generated, and transmitting the encoded signal. A third exemplary apparatus is configured to provide the targeted communications by storing one or more messages associated with an entity, receiving data, selecting at least one of the one or more messages based at least partially on the data received, and sending the at least one of the one or more messages selected.
232 Citations
20 Claims
-
1. A system for delivering at least one message from a content management system to a mobile device of a user based on the mobile device self-identifying to the content management system that it is present in a transmission area, the system comprising:
-
at least one broadcast device configured to transmit, without requiring identification of a mobile device or recognition of the presence of a mobile device in the transmission area, a transmission signal including indicator data, where the indicator data is associated with at least one message to be sent to a mobile device present in the transmission area and where the indicator data is readable by a mobile device that has a software application thereon capable of reading and recognizing the indicator data in the transmission signal; and a content management system comprising the at least one message associated with the indicator data, wherein when a mobile device having the software application reads and recognizes the indicator data, said mobile device transmits a request that includes the indicator data to the content management system, and wherein the content management system is configured to, upon receiving the request signal transmitted by the at least one mobile device, retrieve the at least one message associated with the indicator data and send the at least one message to the at least one mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computer program product for delivering at least one message from a content management system to a mobile device of a user based on the mobile device self-identifying to the content management system that it is present in a transmission area, the computer program product comprising:
a non-transitory computer-readable medium comprising a set of codes for causing a computer to; transmit, using at least one broadcast device, without requiring identification of a mobile device or recognition of the presence of a mobile device in the transmission area, a transmission signal including indicator, where the indicator data is associated with at least one message to be sent to a mobile device present in the transmission area and where the indicator data is readable by a mobile device that has a software application thereon capable of reading and recognizing the indicator data in the transmission signal; wherein a content management system comprises the at least one message associated with the indicator data, and wherein when a mobile device having the software application reads and recognizes the indicator data, said mobile device transmits a request that includes the indicator data to the content management system; receive, using the content management system, the request signal transmitted by the at least one mobile device; retrieve the at least one message associated with the indicator data; and send, using the content management system, the at least one message to the at least one mobile device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
15. A method for delivering at least one message from a content management system to a mobile device of a user based on the mobile device self-identifying to the content management system that it is present in a transmission area, the method comprising:
-
transmitting, without requiring identification of a mobile device or recognition of the presence of a mobile device in the transmission area, a transmission signal including indicator data, where the indicator data is associated with at least one message to be sent to a mobile device present in the transmission area and where the indicator data is readable by a mobile device that has a software application thereon capable of reading and recognizing the indicator data in the transmission signal; and upon receiving, by the content management system, the request signal transmitted by the at least one mobile device, retrieve the at least one message associated with the indicator data; and sending, by the content management system, the at least one message to the at least one mobile device. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification