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Using geolocation information in a social graph with sharing activity of users of the open web

  • US 9,860,699 B1
  • Filed: 06/06/2017
  • Issued: 01/02/2018
  • Est. Priority Date: 11/09/2015
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information;

    storing the first activity information at a storage server;

    receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient is collected in collecting the second activity information;

    using at least one processor, attempting to identify a first node representative of the sender in a social graph, wherein nodes in the social graph do not store personally identifiable information;

    when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;

    receiving a geofencing alert from a mobile device of a first user, wherein a geofencing software development kit is integrated in an application on the mobile device, and the geofencing alert is a result of the mobile device entering a geofence location;

    using at least one processor, based on the geofencing alert, attempting to identify a third node representative of the first user in a social graph, wherein no personally identifiable information of the first user is collected in the geofencing alert;

    when a third node representative of the first user in a social graph is not identified, creating a fourth node to represent the first user in the social graph; and

    when a third node representative of the first user in a social graph is identified, updating the third node in the social graph based on the geofencing alert received for the first user.

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