Providing geographically relevant website content

• US 9,864,959 B2
• Filed: 03/19/2015
• Issued: 01/09/2018
• Est. Priority Date: 03/03/2008
• Status: Active Grant

• Current Assignee: Bookit Operating LLC
• Original Assignee: Bookit Operating LLC
• Inventors: Finlaw, Arthur P.
• Primary Examiner(s): Hussain, Imad
• Application Number:
  US14/662,646
• Publication Number:
  US 20150193704A1
• Time in Patent Office: 1,027 Days
• Field of Search: 709217, 709218
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/025 Coordination of plural reservations, e.g. plural trip segments, transportation combined with accommodation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G06Q 50/40 Business processes related to the transportation industry shipping G06Q10/083
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method, system and computer-readable device for presenting geographically relevant content are provided. They can include reading a remote internet protocol address of a user computing device based on an initial request for content from the user computer device, determining a primary home airport based on the internet protocol address of the user computing device and searching a database for an available flight and hotel package having a flight originating at the primary home airport. They can also include identifying a preferred flight and hotel package from among a plurality of available flight and hotel packages having flights originating at the primary home airport by eliminating travel packages from among the plurality of available flight and hotel packages that have destinations unlikely to be popular for a particular geographic region associated with the internet protocol address.

Claims

1. A method for presenting geographically relevant content, comprising:

reading a remote internet protocol address of a user computing device based on an initial request for content from the user computing device, wherein the internet protocol address is read by a server-side application that is initiated in response to receiving the request for content;

determining, by utilizing instructions stored in memory and executed by a processor and by utilizing the server-side application, a primary home airport based on the internet protocol address of the user computing device, wherein the primary home airport is determined by matching the internet protocol address of the user computing device to a physical location where the internet protocol address is assigned, wherein the physical location is assigned based on a regional location of an internet service provider;

associating the regional location of the internet service provider to the primary home airport;

identifying, by utilizing the instructions stored in the memory and executed by the processor, a highest ranked preferred flight and hotel package from among a plurality of available flight and hotel packages having flights originating at the primary home airport by obtaining travel packages from among the plurality of available flight and hotel packages that have destinations likely to be popular for a particular geographic region associated with the internet protocol address, wherein the plurality of available flight and hotel packages having flights originating at the primary home airport are ranked, in part, based on a review and based on a conversion rate for each flight and hotel package in the plurality of available flight and hotel packages, wherein the review is assigned a lower weight than the conversion rate when determining the highest ranked preferred flight and hotel package;

graphically representing visual representations of locations corresponding to the ranked plurality of available flight and hotel packages that have destinations likely to be popular for the particular geographic region associated with the internet protocol address; and

providing preferred flight and hotel package information associated with the preferred flight and hotel package, such that flight and hotel package content of the preferred flight and hotel package information is displayed, wherein no flight and hotel package information is predetermined.

2. The method of claim 1, further comprising determining the preferred flight and hotel package by identifying travel packages from among the plurality of available flight and hotel packages that have destinations with an average seasonal temperature above a predetermined value.

3. The method of claim 1, further comprising ranking preferred flight and hotel packages for display within a pre-defined area.

4. The method of claim 1, further comprising monitoring what content a user computing device views during an initial visit;

and

increasing, for a subsequent visit, product rankings of products similar to those viewed previously.

5. The method of claim 1, wherein the flight and hotel package content is selected from the group consisting of a name of an associated destination, a name of an associated resort, a picture of the associated resort and a combination thereof.

6. The method of claim 1, further comprising determining the preferred flight and hotel package based on recent viewing trends of other visitors from the particular geographic region associated with the internet protocol address.

7. The method of claim 1, further comprising providing information to display a map depicting the primary home airport.

8. A system for presenting geographically relevant content, comprising:

a memory that stores instructions; and

a processor that executes the instructions to perform operations, the operations comprising;

reading a remote internet protocol address of a user computing device based on an initial request for content from the user computing device, wherein the internet protocol address is read by a server-side application that is initiated in response to receiving the request for content;

determining, by utilizing the server-side application, a primary home airport based on the internet protocol address of the user computing device, wherein the primary home airport is determined by matching the internet protocol address of the user computing device to a physical location where the internet protocol address is assigned, wherein the physical location is assigned based on a regional location of an internet service provider;

associating the regional location of the internet service provider to the primary home airport;

identifying a highest ranked preferred flight and hotel package from among a plurality of available flight and hotel packages having flights originating at the primary home airport by obtaining travel packages from among the plurality of available flight and hotel packages that have destinations likely to be popular for a particular geographic region associated with the internet protocol address, wherein the plurality of available flight and hotel packages having flights originating at the primary home airport are ranked, in part, based on a review and based on a conversion rate for each flight and hotel package in the plurality of available flight and hotel packages, wherein the review is assigned a different weight than the conversion rate when determining the highest ranked preferred flight and hotel package;

graphically representing visual representations of locations corresponding to the ranked plurality of available flight and hotel packages that have destinations likely to be popular for the particular geographic region associated with the internet protocol address; and

providing preferred flight and hotel package information associated with the preferred flight and hotel package, such that flight and hotel package content of the preferred flight and hotel package information is displayed, wherein no flight and hotel package information is predetermined.

9. The system of claim 8, wherein the operations further comprise determining the preferred flight and hotel package by identifying travel packages from among the plurality of available flight and hotel packages that have destinations with an average seasonal temperature above a predetermined value.

10. The system of claim 8, wherein the operations further comprise ranking preferred flight and hotel packages for display within a pre-defined area.

11. The system of claim 8, wherein the operations further comprise:

monitoring what content a user computing device views during an initial visit; and

increasing, for a subsequent visit, product rankings of products similar to those viewed previously.

12. The system of claim 8, wherein the flight and hotel package content is selected from the group consisting of a name of an associated destination, a name of an associated resort, a picture of the associated resort and a combination thereof.

13. The system of claim 8, wherein the operations further comprise determining the preferred flight and hotel package based on recent viewing trends of other visitors from the particular geographic region associated with the internet protocol address.

14. The system of claim 8, wherein the operations further comprise providing information to display a map depicting the primary home airport.

15. A computer-readable device comprising instructions, which when loaded and executed by a processor, cause the processor to perform operations comprising:

reading a remote internet protocol address of a user computing device based on an initial request for content from the user computing device, wherein the internet protocol address is read by a server-side application that is initiated in response to receiving the request for content;

determining, by utilizing the server-side application, a primary home airport based on the internet protocol address of the user computing device, wherein the primary home airport is determined by matching the internet protocol address of the user computing device to a physical location where the internet protocol address is assigned, wherein the physical location is assigned based on a regional location of an internet service provider;

associating the regional location of the internet service provider to the primary home airport;

identifying a highest ranked preferred flight and hotel package from among a plurality of available flight and hotel packages having flights originating at the primary home airport by obtaining travel packages from among the plurality of available flight and hotel packages that have destinations likely to be popular for a particular geographic region associated with the internet protocol address, wherein the plurality of available flight and hotel packages having flights originating at the primary home airport are ranked, in part, based on a review and based on a conversion rate for each flight and hotel package in the plurality of available flight and hotel packages, wherein the review is assigned a lower weight than the conversion rate when determining the highest ranked preferred flight and hotel package;

graphically representing visual representations of locations corresponding to the ranked plurality of available flight and hotel packages that have destinations likely to be popular for the particular geographic region associated with the internet protocol address; and

providing preferred flight and hotel package information associated with the preferred flight and hotel package, such that flight and hotel package content of the preferred flight and hotel package information is displayed, wherein no flight and hotel package information is predetermined.

16. The computer-readable device of claim 15, wherein the operations further comprise determining the preferred flight and hotel package by identifying travel packages from among the plurality of available flight and hotel packages that have destinations with an average seasonal temperature above a predetermined value.

17. The computer-readable device of claim 15, wherein the operations further comprise ranking preferred flight and hotel packages for display within a pre-defined area.

18. The computer-readable device of claim 15, wherein the operations further comprise:

monitoring what content a user computing device views during an initial visit; and

increasing, for a subsequent visit, product rankings of products similar to those viewed previously.

19. The computer-readable device of claim 15, wherein the flight and hotel package content is selected from the group consisting of a name of an associated destination, a name of an associated resort, a picture of the associated resort and a combination thereof.

20. The computer-readable device of claim 15, wherein the operations further comprise determining the preferred flight and hotel package based on recent viewing trends of other visitors from the particular geographic region associated with the internet protocol address.