Following content providers in a social context
First Claim
1. A computer-implemented method comprising:
- receiving a request for a content item for display on a website and to a user;
selecting, based on the user and on the website, a content item from among one or more content items;
based on a social network that includes (i) first social networking data that indicates social network friends of the user and (ii) second social networking data that indicates users who have expressed interest in the content item, generating a social overlay that includes a selectable control that, upon selection by the user, updates the social network to indicate that the user expressed interest in the content item;
generating a combined content item that includes the social overlay that is overlaid on the content item;
outputting, for display on the website, the combined content item;
receiving, from the user, a selection of the selectable control; and
in response to the selection of the selectable control by the user, providing, for display on the website, a dialog box that includes (i) a selectable republish control that, upon selection by the user, republishes the content item in an interface that displays a social network of the user or (ii) a selectable follow control that, upon selection by the user, updates the social network to indicate that the user follows a content provider associated with the content item.
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Accused Products
Abstract
In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.
16 Citations
15 Claims
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1. A computer-implemented method comprising:
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receiving a request for a content item for display on a website and to a user; selecting, based on the user and on the website, a content item from among one or more content items; based on a social network that includes (i) first social networking data that indicates social network friends of the user and (ii) second social networking data that indicates users who have expressed interest in the content item, generating a social overlay that includes a selectable control that, upon selection by the user, updates the social network to indicate that the user expressed interest in the content item; generating a combined content item that includes the social overlay that is overlaid on the content item; outputting, for display on the website, the combined content item; receiving, from the user, a selection of the selectable control; and in response to the selection of the selectable control by the user, providing, for display on the website, a dialog box that includes (i) a selectable republish control that, upon selection by the user, republishes the content item in an interface that displays a social network of the user or (ii) a selectable follow control that, upon selection by the user, updates the social network to indicate that the user follows a content provider associated with the content item. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising; receiving a request for a content item for display on a website and to a user; selecting, based on the user and on the website, a content item from among one or more content items; based on a social network that includes (i) first social networking data that indicates social network friends of the user and (ii) second social networking data that indicates users who have expressed interest in the content item, generating a social overlay that includes a selectable control that, upon selection by the user, updates the social network to indicate that the user expressed interest in the content item; generating a combined content item that includes the social overlay that is overlaid on the content item; outputting, for display on the website, the combined content item; receiving, from the user, a selection of the selectable control; and in response to the selection of the selectable control by the user, providing, for display on the website, a dialog box that includes (i) a selectable republish control that, upon selection by the user, republishes the content item in an interface that displays a social network of the user or (ii) a selectable follow control that, upon selection by the user, updates the social network to indicate that the user follows a content provider associated with the content item. - View Dependent Claims (8, 9, 10, 11)
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12. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:
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receiving a request for a content item for display on a website and to a user; selecting, based on the user and on the website, a content item from among one or more content items; based on a social network that includes (i) first social networking data that indicates social network friends of the user and (ii) second social networking data that indicates users who have expressed interest in the content item, generating a social overlay that includes a selectable control that, upon selection by the user, updates the social network to indicate that the user expressed interest in the content item; generating a combined content item that includes the social overlay that is overlaid on the content item; outputting, for display on the website, the combined content item; receiving, from the user, a selection of the selectable control; and in response to the selection of the selectable control by the user, providing, for display on the website, a dialog box that includes (i) a selectable republish control that, upon selection by the user, republishes the content item in an interface that displays a social network of the user or (ii) a selectable follow control that, upon selection by the user, updates the social network to indicate that the user follows a content provider associated with the content item. - View Dependent Claims (13, 14, 15)
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Specification