Ad payment for physical presence
First Claim
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1. A computer-implemented method comprising:
- receiving data indicating that a mobile device is located at a first location at a first time;
receiving data indicating that the mobile device is located at a second, different location at a second time that is after the first time;
determining a candidate future travel path of the mobile device based on the first location, the first time, the second, different location, and the second time, the candidate future travel path representing a predicted travel path that does not include the first location;
determining that a geographic location of an entity that provides a particular content item (i) is located in the determined future travel path of the mobile device (ii) is not at the first location or the second, different location, and (iii) is within a threshold distance of the second, different location, the threshold distance being selected by the entity that provides the particular content item;
based on determining that the geographic location of the entity that provides the particular content item (i) is located in the determined future travel path of the mobile device, (ii) is not at the first location or the second, different location, and (iii) is within the threshold distance of the second, different location, providing, to the mobile device and for display on the mobile device, the particular content item that is provided by the entity;
after providing the particular content item to the mobile device, determining that the mobile device has lingered at the geographic location of the entity that provides the particular content item for at least a pre-specified period of time; and
charging the entity that provides the particular content item based on the mobile device having lingered at the geographic location of the entity that provides the particular content item for at least the pre-specified amount of time.
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Abstract
A computer-implemented method of determining reaction to promotional items includes providing to a mobile device a promotional item associated with a geographic location, determining whether the mobile device is proximate to the geographic location, and charging an advertising account if the mobile device is proximate to the geographic location.
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Citations
16 Claims
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1. A computer-implemented method comprising:
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receiving data indicating that a mobile device is located at a first location at a first time; receiving data indicating that the mobile device is located at a second, different location at a second time that is after the first time; determining a candidate future travel path of the mobile device based on the first location, the first time, the second, different location, and the second time, the candidate future travel path representing a predicted travel path that does not include the first location; determining that a geographic location of an entity that provides a particular content item (i) is located in the determined future travel path of the mobile device (ii) is not at the first location or the second, different location, and (iii) is within a threshold distance of the second, different location, the threshold distance being selected by the entity that provides the particular content item; based on determining that the geographic location of the entity that provides the particular content item (i) is located in the determined future travel path of the mobile device, (ii) is not at the first location or the second, different location, and (iii) is within the threshold distance of the second, different location, providing, to the mobile device and for display on the mobile device, the particular content item that is provided by the entity; after providing the particular content item to the mobile device, determining that the mobile device has lingered at the geographic location of the entity that provides the particular content item for at least a pre-specified period of time; and charging the entity that provides the particular content item based on the mobile device having lingered at the geographic location of the entity that provides the particular content item for at least the pre-specified amount of time. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising; receiving data indicating that a mobile device is located at a first location at a first time; receiving data indicating that the mobile device is located at a second, different location at a second time that is after the first time; determining a candidate future travel path of the mobile device based on the first location, the first time, the second, different location, and the second time, the candidate future travel path representing a predicted travel path that does not include the first location; determining that a geographic location of an entity that provides a particular content item (i) is located in the determined future travel path of the mobile device (ii) is not at the first location or the second, different location, and (iii) is within a threshold distance of the second, different location, the threshold distance being selected by the entity that provides the particular content item; based on determining that the geographic location of the entity that provides the particular content item (i) is located in the determined future travel path of the mobile device, (ii) is not at the first location or the second, different location, and (iii) is within the threshold distance of the second, different location, providing, to the mobile device and for display on the mobile device, the particular content item that is provided by the entity; after providing the particular content item to the mobile device, determining that the mobile device has lingered at the geographic location of the entity that provides the particular content item for at least a pre-specified period of time; and charging the entity that provides the particular content item based on the mobile device having lingered at the geographic location of the entity that provides the particular content item for at least the pre-specified amount of time. - View Dependent Claims (9, 10, 11, 12)
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13. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:
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receiving data indicating that a mobile device is located at a first location at a first time; receiving data indicating that the mobile device is located at a second, different location at a second time that is after the first time; determining a candidate future travel path of the mobile device based on the first location, the first time, the second, different location, and the second time, the candidate future travel path representing a predicted travel path that does not include the first location; determining that a geographic location of an entity that provides a particular content item (i) is located in the determined future travel path of the mobile device (ii) is not at the first location or the second, different location, and (iii) is within a threshold distance of the second, different location, the threshold distance being selected by the entity that provides the particular content item; based on determining that the geographic location of the entity that provides the particular content item (i) is located in the determined future travel path of the mobile device, (ii) is not at the first location or the second, different location, and (iii) is within the threshold distance of the second, different location, providing, to the mobile device and for display on the mobile device, the particular content item that is provided by the entity; after providing the particular content item to the mobile device, determining that the mobile device has lingered at the geographic location of the entity that provides the particular content item for at least a pre-specified period of time; and charging the entity that provides the particular content item based on the mobile device having lingered at the geographic location of the entity that provides the particular content item for at least the pre-specified amount of time. - View Dependent Claims (14, 15, 16)
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Specification