Monitoring advertisement impressions

• US 9,873,052 B2
• Filed: 04/04/2013
• Issued: 01/23/2018
• Est. Priority Date: 09/30/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Van Datta, Glen, Zalewski, Gary
• Primary Examiner(s): Reinhardt, Richard
• Application Number:
  US13/857,082
• Publication Number:
  US 20130232001A1
• Time in Patent Office: 1,755 Days
• Field of Search: 705 1458, 705 1469
• CPC Class Codes: A63F 13/50 Controlling the output signals based on the game progress
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/6684 by dynamically adapting its position to keep a game object in its viewing frustrum, e.g. for tracking a character or a ball
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Claims

1. A method for tracking advertisement impressions, the method comprising:

storing an advertisement in memory of an advertising server, the advertisement having a play length, wherein only a portion of the play length concerns an advertised product;

receiving a request sent from an end-user device over a game network to the advertising server, the request concerning a digital content title and including an identified geographic location of the end-user device;

providing the end-user device with access to the requested digital content title over the game network; and

executing instructions stored in memory, wherein execution of the instructions by a processor;

inserts the advertisement into the digital content title based on one or more tags within the digital content title, wherein the advertisement is played when a trigger event occurs during play of the digital content title,

tracks an amount of play time that the advertisement is played,

determines whether the portion of the play length concerning the advertised product has been played,

records an impression based on the tracked amount of time and the determination that the portion of the play length has been played, wherein the recorded impression is associated with the identified geographic location of the end-user device at a time the impression is recorded, and

counts the recorded impression against a total ad buy when the identified end-user device location is within an advertiser-specified geographic region, wherein a total number of recorded impressions based on the tracked amount of time is different than a total number of impressions counted against the total ad buy.

2. The method of claim 1, wherein the advertisement is further associated with a parameter specifying a minimum play time within the portion of the play length concerning the advertised product, and the impression is recorded when the tracked amount of play time meets the minimum play time.

3. The method of claim 1, wherein the advertisement is further associated with a parameter allowing for start-stop loops, and the tracking of the amount of play time is cumulative.

4. The method of claim 3, wherein the advertisement is further associated with a parameter specifying that the tracked amount of play time occur within a predefined time frame in order to be cumulative.

5. The method of claim 3, wherein the advertisement is further associated with a parameter specifying a sequential order for the start-stop loops in order to be cumulative.

6. The method of claim 5, further comprising determining the sequential order based on an index of one or more tags associated with the advertisement.

7. The method of claim 1, wherein the advertisement is further associated with a parameter specifying that a line-of-sight to the advertisement is not obstructed in order for the play time to be tracked.

8. The method of claim 1, wherein the advertisement is further associated with a parameter specifying that a viewing angle relative to a surface of the advertisement in order for the play time to be tracked.

18. The method of claim 1, wherein a plurality of impressions corresponding to a plurality of other end-user devices are recorded, the plurality of other end-user devices provided with access to the digital content title, and the advertisement inserted into the digital content title based on the one or more tags within the digital content title.

19. The method of claim 1, wherein providing the end-user device with access to the requested digital content title is based on the identified geographic location of the end-user device, and wherein another end-user device in a different geographic location is not provided with a same level of access to the requested digital content based on the different geographic location.

20. The method of claim 19, wherein a number of times that the end-user device is provided with access to the requested digital content title is based on the identified geographic location of the end-user device, and wherein the other end-user device in the different geographic location is provided with the requested digital content a different number of times based on the different geographic location.

9. A system for tracking advertisement impressions, the system comprising:

memory that stores an advertisement, the advertisement having a play length, wherein only a portion of the play length concerns an advertised product;

a communications interface that communicates over a game network to;

receive a request from a user of an end-user device, the request concerning a digital content title and including an identified geographic location of the end-user device; and

provide the end-user device with access to the requested digital content title; and

a processor that executes instructions stored in memory, wherein execution of the instructions by the processor;

inserts the advertisement into the digital content title based on one or more tags within the digital content title, wherein the advertisement is played when a trigger event occurs during play of the digital content title,

tracks an amount of play time that the advertisement is played,

determines whether the portion of the play length concerning the advertised product has been played,

records an impression based on the tracked amount of time and the determination that the portion of the play length has been played, wherein the recorded impression is associated with the identified geographic location of the end-user device at a time the impression is recorded, and

counts the recorded impression against a total ad buy when the identified end-user device location is within an advertiser-specified geographic region, wherein a total number of recorded impressions based on the tracked amount of time is different than a total number of impressions counted against the total ad buy.

10. The system of claim 9, wherein the advertisement is further associated with a parameter specifying a minimum play time within the portion of the play length concerning the advertised product, and the impression is recorded when the tracked amount of play time meets the minimum play time.

11. The system of claim 9, wherein the advertisement is further associated with a parameter allowing for start-stop loops, and the tracking of the amount of play time is cumulative.

12. The system of claim 11, wherein the advertisement is further associated with a parameter specifying that the tracked amount of play time occur within a predefined time frame in order to be cumulative.

13. The system of claim 11, wherein the advertisement is further associated with a parameter specifying a sequential order for the start-stop loops in order to be cumulative.

14. The system of claim 13, further comprising determining the sequential order based on an index of one or more tags associated with the advertisement.

15. The system of claim 9, wherein the advertisement is further associated with a parameter specifying that a line-of-sight to the advertisement is not obstructed in order for the play time to be tracked.

16. The system of claim 9, wherein the advertisement is further associated with a parameter specifying that a viewing angle relative to a surface of the advertisement in order for the play time to be tracked.

17. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor for performing a method for tracking advertisement impressions, the method comprising:

storing an advertisement having a play length, wherein only a portion of the play length concerns an advertised product;

receiving a request from a user of an end-user device, the request concerning a digital content title and including an identified geographic location of the end-user device;

providing the end-user device with access to the requested digital content title;

inserting the advertisement into the digital content title based on one or more tags within the digital content title, wherein the advertisement is played when a trigger event occurs during play of the digital content title;

tracking an amount of play time that the advertisement is played;

determining whether the portion of the play length concerning the advertised product has been played;

recording an impression based on the tracked amount of time and the determination that the portion of the play length has been played, wherein the recorded impression is associated with the identified geographic location of the end-user device at a time the impression is recorded, and

counting the recorded impression against a total ad buy when the identified end-user device location is within an advertiser-specified geographic region, wherein a total number of recorded impressions based on the tracked amount of time is different than a total number of impressions counted against the total ad buy.