Identifying a characteristic of an individual utilizing facial recognition and providing a display for the individual

• US 9,875,719 B2
• Filed: 12/23/2009
• Issued: 01/23/2018
• Est. Priority Date: 12/23/2009
• Status: Active Grant

• Current Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Original Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Inventors: Eckhoff, Philip A., Gates, William, Hagelstein, Peter L., Hyde, Roderick A., Ishikawa, Muriel Y., Kare, Jordin T., Langer, Robert, Leuthardt, Eric C., Lieberman, Erez, Myhrvold, Nathan P., Schnall-Levin, Michael, Tegreene, Clarence T., Wood, Jr., Lowell L.
• Primary Examiner(s): MA, CALVIN
• Application Number:
  US12/655,194
• Publication Number:
  US 20110148753A1
• Time in Patent Office: 2,953 Days
• Field of Search: 345156, 345157, 705110, 706 52, 706 45, 382118, 382190
• CPC Class Codes: G06F 3/1423 controlling a plurality of local displays, e.g. CRT and flat panel display
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: G09G 2354/00 Aspects of interface with display user
• CPC Class Codes: G09G 5/00 Control arrangements or circuits for visual indicators common to cathode-ray tube indicators and other visual indicators image data processing or generation, in general G06T

Abstract

A method may include automatically remotely identifying at least one characteristic of an individual via facial recognition; and providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual. A system may include a facial recognition module configured for automatically remotely identifying at least one characteristic of an individual via facial recognition; and a display module coupled with the facial recognition module, the display module configured for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual.

Claims

1. A method, comprising:

automatically remotely identifying at least one characteristic of an individual via facial recognition;

providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

selecting the individual at least partially based on an orientation of the individual;

automatically remotely identifying at least one characteristic of a second individual that is in view of the display via facial recognition;

automatically remotely identifying the second individual that is in view of the display as a higher priority individual than the individual based on at least one user-specified criterion;

ceasing to provide the content of the display to the individual at least partially based on the identified at least one characteristic of the second individual that is in view of the display when the second individual that is in view of the display is automatically remotely identified as the higher priority individual; and

providing a second content via the display to the second individual, the second content at least partially based on the identified at least one characteristic of the second individual that is in view of the display.

2. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the at least one characteristic of the individual utilizing a database.

3. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying a demographic for the individual.

4. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the at least one characteristic of the individual utilizing individual tracking.

5. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

providing a display having an informational content targeted to the individual.

6. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

providing an advertising content targeted to the individual via the display.

7. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual further comprises:

providing a focused audio message audible to the individual, the focused audio message having a content at least partially based on the identified at least one characteristic of the individual.

8. The method of claim 1, further comprising:

documenting the provision of the content of the display for the individual.

9. The method of claim 1, wherein the at least one characteristic of the individual comprises at least one of a payment or a charge associated with the individual.

10. The method of claim 1, wherein selecting the individual at least partially based on an orientation of the individual comprises:

selecting the individual at least partially based on at least one of a location in an environment, a location with respect to an environmental feature, a line of sight, a field of vision, or a direction of movement of the individual.

11. The method of claim 1, further comprising:

automatically remotely identifying at least one characteristic of a second individual via facial recognition; and

providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual.

12. The method of claim 1, wherein ceasing to provide the content of the display to the individual at least partially based on the identified at least one characteristic of the second individual that is in view of the display includes:

ceasing to provide an entirety of the content of the display to the individual at least partially based on the identified at least one characteristic of the second individual.

13. A system, comprising:

means for automatically remotely identifying at least one characteristic of an individual via facial recognition;

means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

means for selecting the individual at least partially based on an orientation of the individual;

means for automatically remotely identifying at least one characteristic of a second individual that is in view of the display via facial recognition;

means for automatically remotely identifying the second individual that is in view of the display as a higher priority individual than the individual based on at least one user-specified criterion;

means for ceasing to provide the content of the display to the individual at least partially based on the identified at least one characteristic of the second individual that is in view of the display when the second individual that is in view of the display is automatically remotely identified as the higher priority individual; and

means for providing a second content via the display to the second individual, the second content at least partially based on the identified at least one characteristic of the second individual that is in view of the display.

14. The system of claim 13, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the at least one characteristic of the individual utilizing a database.

15. The system of claim 13, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying a demographic for the individual.

16. The system of claim 13, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the at least one characteristic of the individual utilizing individual tracking.

17. The system of claim 13, further comprising:

means for selecting the content for the individual at least partially based on an attire of the individual.

18. The system of claim 13, further comprising:

means to cease providing the display to the individual at least partially based on an attire of the individual.

19. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having an entertainment content targeted to the individual.

20. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing an advertising content targeted to the individual via the display.

21. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having a content preselected for the individual by the individual.

22. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having an interactive content for the individual.

23. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing a display having directions to a location for the individual.

24. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual further comprises:

means for providing a focused audio message audible to the individual, the focused audio message having a content at least partially based on the identified at least one characteristic of the individual.

25. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual further comprises:

means for providing a focused audio message audible to the individual, the focused audio message having voice characteristics determined to be pleasing to the individual.

26. The system of claim 13, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for directly projecting a visual content from the display into an eye of the individual.

27. The system of claim 13, further comprising:

means for automatically remotely identifying a second individual; and

means for selecting the content for the individual at least partially based on the identified second individual.

28. The system of claim 13, further comprising:

means for identifying at least one of a relative, a friend, or an associate of the individual; and

means for selecting the content for the individual at least partially based on the identity of the at least one of the relative, the friend, or the associate of the at least one of the individual.

29. The system of claim 13, further comprising:

means for documenting the provision of the display for the individual.

30. The system of claim 13, further comprising:

means for documenting the provision of the content of the display for the individual.

31. The system of claim 13, further comprising:

means for determining the individual is moving out of range of the display based on an action of the individual; and

means for providing a second display for the individual, the second display having a second content at least partially based on the identified at least one characteristic of the individual.

32. The system of claim 13, wherein the display comprises at least one of a fixed direction display or a redirectable display.

33. The system of claim 13, wherein the first display and a second display comprise at least one shared component.

34. The system of claim 13, wherein the at least one characteristic of the individual comprises at least one of a payment or a charge associated with the individual.

35. The system of claim 13, further comprising:

means for automatically remotely identifying at least one characteristic of a second individual via facial recognition; and

means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual.

36. The system of claim 35, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having an entertainment content targeted to the first individual or a second display having an entertainment content targeted to the second individual.

37. The system of claim 35, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having an advertising content targeted to the first individual or a second display having an advertising content targeted to the second individual.

38. The system of claim 35, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual comprises:

means for providing at least one of a first display having directions to a location for the first individual or a second display having directions to a location for the second individual.

39. The system of claim 35, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual or the means for providing a second display for the second individual, the second display having a second content at least partially based on the identified at least one characteristic of the second individual further comprises:

means for providing a focused audio message audible to at least one of the first individual or the second individual, the focused audio message having a content at least partially based on at least one of the identified at least one characteristic of the first individual or the identified at least one characteristic of the second individual.

40. The system of claim 35, further comprising:

means to cease providing the first display to the first individual at least partially based on the identified at least one characteristic of the second individual.

41. A method, comprising:

automatically remotely identifying at least one characteristic of an individual via facial recognition;

providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual;

selecting the individual at least partially based on an orientation of the individual;

automatically remotely identifying at least one characteristic of a second individual via facial recognition; and

ceasing to provide an entirety of the content of the display to the individual at least partially based on the identified at least one characteristic of the second individual.