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Detecting compatible layouts for content-based native ads

  • US 9,880,994 B1
  • Filed: 06/20/2014
  • Issued: 01/30/2018
  • Est. Priority Date: 06/21/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • crawling a first page of a website and a second page of the website;

    generating first page information representing elements of the first page based on the crawling, wherein the first page information includes a first page structure vector that represents a structural layout of the elements of the first page;

    generating second page information representing elements of the second page based on the crawling, wherein the second page information includes a second page structure vector that represents a structural layout of the elements of the second page;

    determining, based at least in part on the first page structure vector and second page structure vector, that a native sponsored content template configured for use with the first page is compatible with the second page; and

    embedding the native sponsored content template in the second page.

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