System and method for collecting market research data

• US 9,881,310 B2
• Filed: 12/08/2014
• Issued: 01/30/2018
• Est. Priority Date: 12/06/2013
• Status: Active Grant

• Current Assignee: Charmaine Trottie, Dionne Trottie-Register, Thomas Lee Register
• Original Assignee: Charmaine Trottie, Dionne Trottie-Register, Thomas Lee Register
• Inventors: Register, Thomas Lee, Trottie-Register, Dionne, Trottie, Charmaine
• Primary Examiner(s): Coupe, Anita
• Assistant Examiner(s): Turner, Shelby A
• Application Number:
  US14/563,819
• Publication Number:
  US 20150161630A1
• Time in Patent Office: 1,149 Days
• Field of Search: 705 732
• CPC Class Codes: A63F 2009/242 Bar codes
• CPC Class Codes: A63F 2250/22 with advertising
• CPC Class Codes: A63F 2250/52 with a remote control
• CPC Class Codes: A63F 9/12 Three-dimensional jig-saw puzzles
• CPC Class Codes: A63H 30/00 Remote-control arrangements specially adapted for toys, e.g. for toy vehicles steering mechanisms for toy vehicles A63H17/36; for model railways A63H19/24, A63H19/28
• CPC Class Codes: A63H 33/42 Toy models or toy scenery not otherwise covered models or scenery for general purposes G09B
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

An eliciting system is provided. The eliciting system may embody a method for collecting market research data by eliciting customer input through an interactive, competitive game format. The eliciting system may provide the game format by including a controllable object, a control unit and a display platform, wherein the display platform provides a plurality of scan codes presented in an eye-catching manner. The control unit provides a user interface and is adapted to remotely control the controllable object as it hovers over the display platform. The controllable object may provide a scanner for reading the plurality of scan codes. Each scan code may provide a market association with a good and/or service. Each market association scanned by the scanner is represented on the user interface, whereby the user of the control unit can view and approve of or disapprove of it, while the user controls the controllable object hovering over the display platform.

Claims

1. A method for eliciting the preferences of a user exposed to a plurality of interactive market associations, comprising:

providing a display platform comprising a plurality of scan codes, wherein each scan code provides a readable market association;

providing a controllable object configured to controllably hover over the display platform;

disposing a scanner on the controllable object, wherein the scanner is configured to read each scan code;

providing a control unit configured to remotely control the controllable object, wherein the control unit provides a user interface;

electronically interconnecting the scanner and the user interface; and

configuring the control unit to capture the user'"'"'s preference for each market association electronically represented on the user interface, wherein the control unit prompts the user to approve each user'"'"'s preference read by the scanner as the controllable object hovers over the display platform for eliciting a preference at the time of hovering the controllable object over the display platform.

2. The method of claim 1, wherein the display platform defines a cityscape and the plurality of scan codes are operably disposed on a portion of model buildings of the cityscape.

3. The method of claim 1, wherein the controllable object is a flying object.

4. The method of claim 1, wherein the scanner provides a reading beam for the reading of the scan codes.

5. The method of claim 1, wherein the user interface is configured to receive the user'"'"'s preferences.

6. A system for eliciting the preferences of a user exposed to a plurality of interactive market associations, comprising:

a display platform comprising a plurality of scan codes, wherein each scan code provides a readable market association;

at least one controllable object configured to controllably hover over the display platform;

a scanner disposed on the controllable object, wherein the scanner is configured to read each sufficiently nearby scan code; and

a control unit configured to remotely control the controllable object, wherein the control unit provides a user interface configured to present electronic representations of input, wherein the user interface is electronically interconnected to the scanner to receive output thereof as input, and wherein the user interface is configured to capture the user'"'"'s preference for each market association electronically represented thereon, wherein the control unit prompts the user to approve each user'"'"'s preference read by the scanner as the controllable object hovers over the display platform for eliciting a preference at the time of hovering the controllable object over the display platform.

7. The system of claim 6, further including an established point scoring format.

8. The system of claim 6, wherein the display platform defines a cityscape and the plurality of scan codes are operably disposed on a portion of model buildings of the cityscape.