Enhanced shopping and merchandising methodology

• US 9,881,333 B2
• Filed: 01/11/2013
• Issued: 01/30/2018
• Est. Priority Date: 03/19/2008
• Status: Active Grant

• Current Assignee: Ashdan LLC
• Original Assignee: Ashdan LLC
• Inventors: Borom, Danielle Lynn, Borom, Michael Preston
• Primary Examiner(s): Zukanovich, Brandy A
• Application Number:
  US13/739,486
• Publication Number:
  US 20130211955A1
• Time in Patent Office: 1,845 Days
• Field of Search: 705 261, 705 271
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06Q 90/20 Destination assistance within a business structure or complex

Abstract

An enhanced shopping system for facilitating grocery shopping and in-store advertising is disclosed. The system utilizes uniquely changes (1) the way grocery retail industry captures and retains customers, (2) how customers organize their shopping efforts in grocery stores, (3) the approach to advertising and reaching customers, and (4) the information available to retailers and merchandisers related to customer (a) shopping patterns, (b) responses to merchandising and advertising, and (c) specific impact of discounting/coupons.

Claims

1. An electronic shopping list system for generating a shopping list, the system comprising:

a server configured to be connected to a wireless communication network which includes a database with individual consumer profile data, the server being programmed to;

(a) receive and store data representative of grocery items selected by a consumer by way of a wired or wireless communication link;

(b) generating an electronic shopping list for said consumer based upon selected grocery items transmitted to said server;

(c) switch selected grocery items on said electronic shopping list with alternative grocery items based upon one or more merchandising options, wherein said merchandising options are stored on said server and said server is programmed to switch a branded product on the shopping list selected by the consumer for which a merchandising option has not been purchased defining an unsponsored item with a generic equivalent for the unsponsored items and associating incentives to purchase an item for which a merchandising option has been purchased defining a sponsored item; and

(d) transmit said electronic shopping lists list to an electronic display media of said respective consumers by way of a wired or wireless communication link.

2. The electronic shopping list system as recited in claim 1, wherein step (d) comprises:

(d) transmit said shopping list to a tablet PC.

3. The electronic shopping list system as recited in claim 1, wherein step (d) comprises:

(d) transmit said shopping list to a PDA.

4. The electronic shopping list system as recited in claim 1, wherein step (d) comprises:

(d) transmit said shopping list to a cell phone.

5. The electronic shopping list system as recited in claim 1, wherein step (b) includes the step of receiving product bar code data associated with selected grocery items from said consumer.

6. The electronic shopping list system as recited in claim 1 wherein step (b) includes the step of generating as list of available items and generating a shopping list based upon items selected from said items selected from said list.