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System and method for selecting personalities to facilitate the completion of an online auction

  • US 9,881,335 B2
  • Filed: 03/13/2014
  • Issued: 01/30/2018
  • Est. Priority Date: 03/15/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for completing a live auction in an auction forum, the method performed by a network system and comprising:

  • providing, by the network system, a bidder interface for display on a computing device operated by an auction participant of the auction forum, the computing device being remote to the network system and communicatively coupled to the network system via one or more networks;

    determining one or more characteristics of the auction, the auction having a reserve price for an item set by a seller which has not been met by a current highest bid;

    determining, based on the one or more characteristics, a predictive indicator indicating whether the auction will complete without the reserve price being met;

    based on the predictive indicator indicating that the auction will complete without the reserve price being met, selecting one or more virtual personalities for presentation on the bidder interface, wherein the one or more virtual personalities are selected based, in part, on a user profile maintained for the user of the auction forum; and

    in response to selecting the one or more personalities, automatically causing the one or more virtual personalities to be presented within the bidder interface displayed on the computing device.

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