Apparatus and methods for multimedia coordination
First Claim
1. A user device configured to obtain data relating to interaction by a user thereof with one or more secondary content elements associated with a first program stream, said user device comprising:
- a network interface configured to receive said one or more secondary content elements associated with said first program stream;
a storage device; and
a processor apparatus in data communication with said network interface, said processor apparatus configured to execute at least one computer program thereon, said computer program comprising a plurality of instructions which are configured to, when executed;
obtain data relating to behavior of said user, said user behavior comprising an initiation or an absence of said initiation of a trick mode functionality with respect to a first one of said one or more secondary content elements associated with said first program stream;
evaluate said obtained data relating to said user behavior to determine a portion thereof for forwarding to a network entity, said portion being associated with said initiation or said absence of said initiation of said trick mode functionality during a period of interest, with respect to the first one of said one or more secondary content elements;
forward said portion of said obtained data to said network entity via said network interface;
receive a determination from said network entity that said first one of said secondary content elements does not meet a prescribed value standard based, at least in part, on said portion of said obtained data with relation to said initiation or said absence of said trick mode functionality; and
based, at least in part, on said reception of said determination that said first one of said secondary content elements associated with said first program stream does not meet said prescribed value standard, receive a second program stream configured to have said first one of said one or more secondary content elements replaced with a second one of said one or more secondary content elements.
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0 Petitions
Accused Products
Abstract
Methods and apparatus for providing coordination between two or more different media distribution channels. In one embodiment, the apparatus includes a server and associated client processes disposed of various components of a managed content distribution network (e.g., cable or satellite network). The server process coordinates with the client processes to obtain user interactivity data useful is assessing the efficacy of certain secondary content (e.g., advertisements). In one variant, input is received from, and provided to, other associated media campaigns (e.g., print, online, and/or telephonic) so as to allow rapid and effective coordination between the campaigns. Mechanisms for improving user engagement to the secondary content are also disclosed.
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Citations
22 Claims
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1. A user device configured to obtain data relating to interaction by a user thereof with one or more secondary content elements associated with a first program stream, said user device comprising:
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a network interface configured to receive said one or more secondary content elements associated with said first program stream; a storage device; and a processor apparatus in data communication with said network interface, said processor apparatus configured to execute at least one computer program thereon, said computer program comprising a plurality of instructions which are configured to, when executed; obtain data relating to behavior of said user, said user behavior comprising an initiation or an absence of said initiation of a trick mode functionality with respect to a first one of said one or more secondary content elements associated with said first program stream; evaluate said obtained data relating to said user behavior to determine a portion thereof for forwarding to a network entity, said portion being associated with said initiation or said absence of said initiation of said trick mode functionality during a period of interest, with respect to the first one of said one or more secondary content elements; forward said portion of said obtained data to said network entity via said network interface; receive a determination from said network entity that said first one of said secondary content elements does not meet a prescribed value standard based, at least in part, on said portion of said obtained data with relation to said initiation or said absence of said trick mode functionality; and based, at least in part, on said reception of said determination that said first one of said secondary content elements associated with said first program stream does not meet said prescribed value standard, receive a second program stream configured to have said first one of said one or more secondary content elements replaced with a second one of said one or more secondary content elements. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of obtaining data relating to interaction by a user thereof with one or more secondary content elements associated with a first program stream, said method comprising:
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obtaining data relating to an initiation of a trick mode functionality with respect to a first one of said one or more secondary content elements, said first one of said one or more secondary content elements being associated with a first advertising campaign; forwarding said obtained data to a network entity; receiving data relating to a determination from said network entity that said first one of said secondary content elements does not meet a prescribed value standard, said determination being based at least in part on said obtained data relating to said initiation of said trick mode functionality; and based at least in part on said receiving of said data relating to said determination that said first one of said secondary content elements does not meet said prescribed value standard, causing a replacement, via a second program stream, of said first one of said one or more secondary content elements with a second one of said one or more secondary content elements in a second advertising campaign, said second one of said secondary content elements being configured for delivery via a different advertisement mode than an advertisement mode of the first advertising campaign. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-readable apparatus comprising media configured to store a computer program thereon, said computer program comprising a plurality of instructions which are configured to, when executed by a processor apparatus:
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obtain data relating to user behavior with respect to a first one of one or more secondary content elements associated with a first program stream; identify a first portion of said obtained data relating to said user behavior, said first portion corresponding to one or more tuning events performed by a user; identify a second portion of said obtained data relating to said user behavior, said second portion corresponding to non-tuning interactive events performed by said user; forward said first portion and said second portion of said obtained data to a network entity via a network interface; receive data from said network entity indicative that said first one of said secondary content elements does not meet a prescribed value standard, said received data being generated based at least on a determination that said first portion of said obtained data meets one or more statistical criteria; and based, at least in part, on said data indicative that said first one of said secondary content elements does not meet said prescribed value standard, receive a second program stream configured to replace said first one of said one or more secondary content elements with a second one thereof. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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Specification