Beacon based privacy centric network communication, sharing, relevancy tools and other tools

• US 9,883,326 B2
• Filed: 03/27/2015
• Issued: 01/30/2018
• Est. Priority Date: 06/06/2011
• Status: Expired due to Fees

• Current Assignee: Rally AG LLC (Teledisc Corporation)
• Original Assignee: AutoGraph Incorporated
• Inventors: Roundtree, Brian, Allan, Kevin
• Primary Examiner(s): Lu, Zhiyu
• Application Number:
  US14/672,007
• Publication Number:
  US 20150281878A1
• Time in Patent Office: 1,040 Days
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

The disclosed tools use a plurality of substantially low powered data signal transmitters and receiving tools, such as beacons to provide a location and contextually aware system. Specifically, the disclosed technology can greatly enhance personalization of information or advertising that is delivered to a user via analyzing the proximity data that is transmitted by a beacon.

Claims

1. A processor-based system comprising:

a receiver;

memory for storing instructions for a mobile device beacon application that are executable by processor electronics;

processor electronics configured to execute the instructions in order to;

in response to the receipt of a detection event caused by receiver detection of a beacon UUID and a beacon major transmitted from a beacon, forward the beacon UUID and the beacon major to a remote computer system;

receive a data matrix based on the beacon UUID and the beacon major, wherein

the data matrix comprises;

the beacon UUID for the beacon, a beacon minor for the beacon, a beacon characteristic for the beacon and a beacon statistical probability associated to the beacon characteristic;

calculate a beacon relevancy score for the beacon based upon a user profile and the beacon characteristic and the beacon characteristic statistical probability, wherein the user profile comprises a user characteristic and an associated characteristic statistical probability;

determine a movement, vector, of the system based on a geospatial position change of the system;

recalculate the beacon relevancy score based on the movement vector of the system;

determine if the recalculated beacon relevancy score is above or equal to a user relevancy threshold; and

if the recalculated beacon relevancy score is above or equal to the user relevancy threshold, then execute a predetermined action.

2. The system of claim 1, wherein the data matrix further comprises a conditional variable associated with the beacon.

3. The system of claim 2, wherein the instructions further cause the processor electronics to, update a conditional variable value associated with the beacon conditional variable.

4. The system of claim 1, wherein the predetermined action is a notification of a user of the mobile device application and wherein the data matrix further comprises a URL associated with the beacon.

5. The system of claim 4, wherein the instructions further cause the processor electronics to retrieve information from a website associated with the URL in response to the user being notified.

6. The system of claim 1, wherein the data matrix further comprises data associated with a plurality of different beacons, each of the plurality of beacons associated with the beacon major.

7. The system of claim 1, wherein the instructions further cause the processor electronics to project a path of the movement vector.

8. The system of claim 7, wherein the data matrix further comprises a plurality of different beacon minors, at least one of the beacon minors associated to a geospatial coordinate, and the instructions further cause the processor electronics to determine if the geospatial coordinate is substantially near to the projected path of the movement vector.

9. The system of claim 1, wherein the instructions further cause the processor electronics to recalculate the beacon relevancy score in response to a subsequent detection of the beacon minor.

10. The system of claim 1, wherein the predetermined action is a notification of a user of the mobile device application and wherein the instructions further cause the processor electronics to accept user affinity input after the notification is presented to the user.

11. The system of claim 10, wherein the instructions further cause the processor electronics to adjust the beacon relevancy score in response to the user affinity input.

12. The system of claim 10, wherein the instructions further cause the processor electronics to adjust the user relevancy threshold value in response to the user affinity input.

13. The system of claim 1, wherein the instructions further cause the processor electronics to recalculate the beacon relevancy score in response to the passage of a period of time.

14. The system of claim 1, wherein the instructions further cause the processor electronics to recalculate the beacon relevancy score in response to a change in the user profile.

18. The system of claim 1, wherein the associated characteristic statistical probability is representative of how likely it is that a user associated with the user profile has a user characteristic.

15. A processor-based system comprising:

a receiver;

memory for storing instructions that are executable by processor electronics;

processor electronics configured to execute the instructions in order to;

in response to the receipt of a detection event caused by the receiver detecting a beacon UUID and a beacon major from a beacon, forward the beacon UUID and the beacon major to a remote computer system;

receive a data matrix based on the beacon UUID and the beacon major, wherein the data matrix comprises;

the beacon UUID for the beacon, a beacon minor for the beacon, and a beacon characteristic for the beacon;

calculate a beacon relevancy score for the beacon at least based upon a user profile and the beacon characteristic, wherein the user profile comprises a user characteristic;

determine a movement vector of the system based on a change of location of the system;

recalculate the beacon relevancy score based on the movement vector of the system; and

determine if the recalculated beacon relevancy score is above or equal to a user relevancy threshold.

16. The system of claim 15, wherein the data matrix further comprises a URL associated with the beacon.

17. The system of claim 15, wherein the data matrix further comprises data associated with a plurality of different beacons, each of the plurality of beacons associated with the major.

19. A processor-based system comprising:

a receiver;

memory for storing instructions for a mobile device beacon application that are executable by processor electronics;

processor electronics configured to execute the instructions in order to;

in response to the receipt of a detection event caused by the receiver detecting a unique beacon identifier transmitted from a beacon, forward the unique beacon identifier to a remote computer system;

receive a data matrix based on the unique beacon identifier, wherein the data matrix comprises;

at least one beacon identifier for the beacon and a beacon characteristic;

calculate a beacon relevancy score for the beacon, at least based upon a user profile and at least a portion of data from the data matrix, wherein the user profile comprises a user characteristic;

determine a movement vector of the system based on a location change of the system; and

recalculate the beacon relevancy score based on the movement vector of the system.