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Adaptive location branding

  • US 9,883,344 B2
  • Filed: 11/23/2015
  • Issued: 01/30/2018
  • Est. Priority Date: 11/23/2015
  • Status: Active Grant
First Claim
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1. A method for changing the appearance and/or functionality of a location-aware application on a portable communication device based on a detected location, the method comprising the steps of:

  • detecting a location of the portable communications device by receiving a location signal from a location-defining device, the location-defining device comprising at least one of;

    a multiplicity of GPS satellites, a Wi-Fi local network, a near-field communication (NFC) device, an iBeacon, geo-fencing with locational beacons, a Bluetooth device, a radio-frequency identification (RFID) device, and a mobile cellular network device;

    interrogating a web-based service hosted by a third-party servicer for information pertaining to a college or university to be provided to the user, the information corresponding to the college or university located at the detected location and from a database of the third-party servicer populated with data provided to the third-party servicer by the college or university;

    receiving, by the portable communications device using the location-defining device, the information pertaining to the college or university from the web-based service hosted by the third-party servicer to be provided to the user; and

    modifying a graphical user interface of the location-aware application of the portable communication device with the information received from the web-based service hosted by the third-party servicer such that the graphical user interface of the location-aware application includes branding information associated with the college or university;

    in which the branding information associated with the college or university is selected from a group consisting of;

    a logo associated with the college or university, a slogan associated with the college or university, a color scheme associated with the college or university, and a mascot associated with the college or university;

    wherein the information to be provided to the user includes location-specific notifications; and

    wherein the information displayed to the user includes the location-specific notifications; and

    wherein the location-specific notifications includes information about upcoming events scheduled for the detected location.

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