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Techniques for communicating notifications to subscribers

  • US 9,883,389 B2
  • Filed: 12/14/2012
  • Issued: 01/30/2018
  • Est. Priority Date: 12/14/2012
  • Status: Active Grant
First Claim
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1. An apparatus, comprising:

  • a processor circuit;

    a hardware communications component;

    a channel component operative on the processor circuit to receive, via the hardware communications component, a first event from a social networking service to communicate to a subscriber of the social networking service, and to determine one or more channels of a plurality of channels to communicate the first event to the subscriber according to rankings associated with each channel, the rankings specific to the subscriber and determined according to a combined weight for each channel comprising a global weight of a particular channel and a weight specific to a type of the received first event, wherein the combined weight of the particular channel is reduced when the particular channel has a pending undelivered notification and a reduced combined weight correlates to a lower rank, the channel component operative to receive a second event associated with the subscriber and to determine to communicate the second event to the subscriber using the one or more determined channels; and

    a machine learning component operative to increase the global weight of the particular channel when a message delivered to the particular channel is responded to by the subscriber and to lower the global weight of the particular channel when a message delivered to the channel is not responded to by the subscriber.

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