Automated agent for social media systems

• US 9,892,416 B2
• Filed: 09/14/2012
• Issued: 02/13/2018
• Est. Priority Date: 01/22/2010
• Status: Expired due to Fees

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Shoham, Yoav
• Primary Examiner(s): Mccormick, Garbrielle A
• Application Number:
  US13/617,824
• Publication Number:
  US 20130013713A1
• Time in Patent Office: 1,978 Days
• Field of Search: 705319
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services

Abstract

A method to automatically process social media data includes capturing captured data, describing actions and/or context relating a user across multiple social media systems. The captured data is stored within a database. One or more interfaces are provided in order to provide access to the stored captured data. A rules database is configured to store multiple social media rules (e.g., behaviors) that may be associated with a user. A behavior engine is configured to perform autonomous activities, on behalf of a user with respect to multiple social media platforms, based on the social medial rules and/or the captured data.

Claims

1. A computer-implemented method comprising:

receiving, by a server, data describing a first set of one or more actions performed by a user on a first social media system of a plurality of social media systems resulting in a first outcome associated with the first social media system;

identifying, by the server, one or more social media rules associated with the user and stored in a rules database, the one or more social media rules specific to a second social media system of the plurality of social media systems;

automatically identifying, by the server, a second set of one or more actions to perform on the second social media system on behalf of the user by processing a portion of the data describing the first set of one or more actions performed by the user on the first social media system in view of the one or more social media rules specific to the second social media system; and

automatically providing, by the server, instructions that when implemented cause a fully autonomous, virtual agent to perform, on behalf of the user, the second set of one or more actions on the second social media system based on the data describing the actions performed by the user on the first social media system, wherein performing the second set of one or more actions results in a second outcome associated with the second social media system that is similar to the first outcome associated with the first social media system.

2. The method of claim 1, further comprising:

comparing the data with stored data associated with the user to identify at least a portion of the data being non-duplicative of the stored data.

3. The method of claim 2, wherein comparing further comprises identifying a remaining portion of the data as being duplicative in view of the stored data, the method further comprising:

identifying a first autonomous, virtual agent associated with the data;

identifying a second autonomous, virtual agent associated with the stored data; and

associating the remaining portion of the data with the second autonomous, virtual agent.

4. The method of claim 1, further comprising:

identifying a condition associated with the one or more social media rules; and

providing instructions that when implemented cause the fully autonomous, virtual agent to perform the second set of one or more actions on the second social media system based on the condition.

5. The method of claim 4, wherein the condition comprises at least one of a user activity reflected in the data, a temporal condition, a third-party action relating to the second social media system, and an automated action relating to the second social media system.

6. The method of claim 1, wherein the instructions cause the fully autonomous, virtual agent to perform, on behalf of the user, a third set of one or more actions on a third social media system based on the data describing the first set of one or more actions performed by the user on the first social media system.

7. The method of claim 1, wherein the one or more social media rules are embodied in an autonomous, virtual agent that functions as a representative of the user across the plurality of social media systems.

8. The method of claim 1, wherein a specific social media rule of the one or more social media rules is applicable to the first social media system of the plurality of social media systems.

9. The method of claim 1, wherein a specific social media rule of the one or more social media rules is applicable across multiple social media systems of the plurality of social media systems.

10. The method of claim 1, further comprising modifying the one or more social media rules based on the data.

11. A system, comprising:

a computing device; and

a computer-readable storage device coupled to the computing device and having instructions stored thereon which, when executed by the computing device, cause the computing device to perform operations comprising;

receiving data describing a first set of one or more actions performed by a user on a first social media system of a plurality of social media systems resulting in a first outcome associated with the first social media system;

identifying one or more social media rules associated with the user and stored in a rules database, the one or more social media rules specific to a second social media system of the plurality of social media systems;

automatically identifying a second set of one or more actions to perform on the second social media system on behalf of the user by processing a portion of the data describing the first set of one or more actions performed by the user on the first social media system in view of the one or more social media rules specific to the second social media system; and

automatically instructing a fully autonomous, virtual agent to perform, on behalf of the user, the second set of one or more actions on the second social media system based on the data describing the actions performed by the user on the first social media system, wherein performing the second set of one or more actions results in a second outcome associated with the second social media system that is similar to the first outcome associated with the first social media system.

12. The system of claim 11, the operations further comprising:

comparing the data with stored data associated with the user to identify at least a portion of the data being non-duplicative of the stored data.

13. The system of claim 12, wherein comparing further comprises identifying a remaining portion of the data as being duplicative in view of the stored data, the operations further comprising:

identifying a first autonomous, virtual agent associated with the data;

identifying a second autonomous, virtual agent associated with the stored data; and

associating the remaining portion of the data with the second autonomous, virtual agent.

14. The system of claim 11, the operations further comprising:

identifying a condition associated with the one or more social media rules; and

providing instructions that when implemented cause the fully autonomous, virtual agent to perform the second set of one or more actions on the second social media system based on the condition.

15. The system of claim 14, wherein the condition comprises at least one of a user activity reflected in the data, a temporal condition, a third-party action relating to the second social media system, and an automated action relating to the second social media system.

16. The system of claim 11, wherein the operations further comprise:

instructing the fully autonomous, virtual agent to perform, on behalf of the user, a third set of one or more actions on a third social media system based on the data describing the first set of one or more actions performed by the user on the first social media system.

17. The system of claim 11, wherein the one or more social media rules are embodied in an autonomous, virtual agent that functions as a representative of the user across the plurality of social media systems.

18. The system of claim 11, wherein a specific social media rule of the one or more social media rules is applicable to the first social media system of the plurality of social media systems.

19. The system of claim 11, wherein a specific social media rule of the one or more social media rules is applicable across multiple social media systems of the plurality of social media systems.

20. The system of claim 11, the operations further comprising modifying the one or more social media rules based on the data.