System and method for managing message campaign data

• US 9,892,420 B2
• Filed: 10/07/2014
• Issued: 02/13/2018
• Est. Priority Date: 10/09/2013
• Status: Active Grant

• Current Assignee: Selligent, Inc. (CM Group LLC)
• Original Assignee: Selligent, Inc. (CM Group LLC)
• Inventors: Sterns, Jeremy, Mayala, Tulsi Ram
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/508,873
• Publication Number:
  US 20150100408A1
• Time in Patent Office: 1,225 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A server system comprising one or more processors and memory initiates delivery of a plurality of message campaigns to a plurality of users. A respective message campaign of the plurality of message campaigns includes one or more messages addressed to at least a subset of the plurality of users. The server system receives, from a plurality of client devices associated with the plurality of users, campaign-feedback data, where the campaign-feedback data is indicative of user interaction with the messages transmitted to the plurality of client devices as part of the plurality of message campaigns. After receiving the campaign-feedback data, the server system conditionally transmits, when a transmission criterion is satisfied, to one or more remote storage systems, campaign-tracking data that is based on the campaign-feedback data.

Claims

1. A method, comprising:

at a server system comprising one or more processors and memory;

initiating delivery of a plurality of message campaigns to a plurality of client devices associated with a plurality of users, wherein a respective message campaign of the plurality of message campaigns includes one or more electronic-messages addressed to at least a subset of the plurality of users;

receiving, from the plurality of client devices associated with the plurality of users, campaign-feedback data, wherein the campaign-feedback data is indicative of user interaction via respective client devices with the electronic-messages transmitted to the plurality of client devices as part of the plurality of message campaigns, wherein the user interaction is at least one of;

opening, deleting, responding to, forwarding, and blocking the electronic-message;

after receiving the campaign-feedback data, generating campaign-tracking data based on the campaign-feedback data, wherein the campaign-tracking data is generated in a form that supports not-predefined newly-generated analytics;

conditionally transmitting, when a transmission criterion is satisfied, to one or more remote storage systems for archiving at the one or more remote storage systems, the generated campaign-tracking data; and

automatically generating one or more further electronic-messages based on the campaign-tracking data,

wherein, a respective remote storage system of the one or more remote storage systems has a plurality of performance levels and the method includes;

while using the respective remote storage system at a first performance level, determining that a different performance level for the respective remote storage system is needed;

in response to the determination that a different performance level for the respective remote storage system is needed, requesting a change in performance level of the respective remote storage system from the first performance level to a second, different performance level, wherein the performance level of the respective remote storage system includes values for one or more of;

an amount of storage space available at the respective remote storage system;

a speed of read access to the respective remote storage system;

a speed of write access to the respective remote storage system; and

shared use of storage servers at the remote storage system.

2. The method of claim 1, wherein the conditionally transmitting comprises:

determining whether the campaign-feedback data satisfies the transmission criterion, wherein satisfaction of the transmission criterion is determined by a set of campaign-archiving criteria, the set of campaign-archiving criteria including a criterion that is met when the campaign-feedback data corresponds to a message campaign for which campaign-feedback data is being archived;

in accordance with a determination that the campaign-feedback data satisfies the transmission criterion, transmitting, to the one or more remote storage systems, the campaign-tracking data that is based on the campaign-feedback data; and

in accordance with a determination that the campaign-feedback data does not satisfy the transmission criterion, forgoing transmission of the campaign-tracking data to the one or more remote storage systems.

3. The method of claim 1, comprising, after receiving the campaign-feedback data, storing at least a subset of the campaign-tracking data in a local storage system.

4. The method of claim 3, comprising deleting respective campaign-tracking data stored in the local storage system in accordance with predetermined criteria.

5. The method of claim 3, comprising:

receiving a request for a report generated using respective campaign-tracking data; and

in response to receiving the request;

in accordance with a determination that the respective campaign-tracking data is available in the local storage system, retrieving the respective campaign tracking data from the local storage system and generating the report based at least in part on the respective campaign-tracking data from the local storage system; and

in accordance with a determination that the respective campaign-tracking data is not available in the local storage system, retrieving the respective campaign tracking data from the remote storage system and generating the report based at least in part on the respective campaign-tracking data from the remote storage system.

6. The method of claim 1,

wherein the conditionally transmitting comprises determining whether the campaign-feedback data satisfies the transmission criterion, wherein the transmission criterion is a data transmission criterion;

and

in accordance with a determination that the campaign-feedback data meets the data transmission criteria, transmitting the campaign-tracking data to the remote storage system;

in accordance with a determination that the campaign-feedback data does not meet the data transmission criteria, forgoing transmission of the campaign-tracking data to the remote storage system.

7. The method of claim 1, wherein the campaign-tracking data includes at least a subset of the campaign-feedback data.

8. The method of claim 1, including, after receiving the campaign-feedback data, generating the campaign-tracking data based on the campaign-feedback data, wherein generating the campaign-tracking data includes one or more of:

removing personally identifiable information from the campaign-feedback data;

adding information stored at a local storage system that corresponds to the campaign-feedback data;

combining the campaign-feedback data with data received from other sources that are related to the one or more campaigns;

normalizing campaign-feedback data received from a plurality of different sources to a common format used for the campaign-tracking data; and

removing information that is not useful for tracking user interaction with the one or more campaigns.

9. The method of claim 1, wherein:

the server system has a respective amount of allotted storage at the remote storage system; and

the method includes;

monitoring the quantity of campaign-tracking data that is transmitted to the one or more remote storage systems; and

in response to determining that the respective amount of allotted storage at the one or more remote storage systems is not sufficient to store all of the campaign-tracking data, transmitting, to the one or more remote storage systems, a request to increase the allotment of storage for storing the campaign-tracking data at the one or more remote storage systems.

10. The method of claim 1, wherein:

the campaign feedback-data is associated with sensitive user data of a set of one or more users that is available to the server system; and

the campaign-tracking data includes information from the campaign-feedback data that is associated with the set of one or more users and excludes the sensitive user data.

11. The method of claim 10, including, after transmitting the campaign-tracking data to the remote storage system:

receiving a request to initiate a message campaign directed to users who meet campaign-targeting criteria;

transmitting a request to the remote storage system for campaign-targeting information enabling identification of users who meet the campaign-targeting criteria by the server system;

in response to the request, receiving the campaign-targeting information, wherein the campaign-targeting information enables identification a plurality of users who meet the campaign-targeting criteria but does not include sensitive user data for the plurality of users; and

after receiving the campaign-targeting information, initiating a message campaign that is targeted to the plurality of users based on the campaign-targeting information and the sensitive user data.

12. The method of claim 1, wherein, a respective message campaign of the plurality of message campaigns includes messages sent using a plurality of different message types.

13. The method of claim 1, wherein:

the server system has a set of message campaign capabilities, including one or more capabilities related to initiating message campaigns and one or more capabilities related to collecting campaign-feedback data; and

the method includes, before operating in accordance with a respective message campaign capability of the set of message campaign capability, communicating with a coordinating server system to verify that the server system is authorized to operate in accordance with the respective message campaign capability; and

in accordance with a determination that the server system is authorized to operate in accordance with the respective message campaign capability, enabling the respective message campaign capability; and

in accordance with a determination that the server system is not authorized to operate in accordance with the respective message campaign capability, disabling the respective message campaign capability.

14. A server system, comprising:

one or more processors;

memory; and

one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for;

initiating delivery of a plurality of message campaigns to a plurality of client devices associated with a plurality of users, wherein a respective message campaign of the plurality of message campaigns includes one or more electronic-messages addressed to at least a subset of the plurality of users;

receiving, from the plurality of client devices associated with the plurality of users, campaign-feedback data, wherein the campaign-feedback data is indicative of user interaction via respective client devices with the electronic-messages transmitted to the plurality of client devices as part of the plurality of message campaigns, wherein the user interaction is at least one of;

opening, deleting, responding to, forwarding, and blocking the electronic-message;

after receiving the campaign-feedback data, generating campaign-tracking data based on the campaign-feedback data, wherein the campaign-tracking data is generated in a form that supports not-predefined newly-generated analytics;

conditionally transmitting, when a transmission criterion is satisfied, to one or more remote storage systems for archiving at the one or more remote storage systems, the generated campaign-tracking data; and

automatically generating one or more further electronic-messages based on the campaign-tracking data,

wherein, a respective remote storage system of the one or more remote storage systems has a plurality of performance levels and the method includes;

while using the respective remote storage system at a first performance level, determining that a different performance level for the respective remote storage system is needed;

in response to the determination that a different performance level for the respective remote storage system is needed, requesting a change in performance level of the respective remote storage system from the first performance level to a second, different performance level, wherein the performance level of the respective remote storage system includes values for one or more of;

an amount of storage space available at the respective remote storage system;

a speed of read access to the respective remote storage system;

a speed of write access to the respective remote storage system; and

shared use of storage servers at the remote storage system.

15. The server system of claim 14, wherein the conditionally transmitting comprises:

determining whether the campaign-feedback data satisfies the transmission criterion, wherein satisfaction of the transmission criterion is determined by a set of campaign-archiving criteria, the set of campaign-archiving criteria including a criterion that is met when the campaign-feedback data corresponds to a message campaign for which campaign-feedback data is being archived;

in accordance with a determination that the campaign-feedback data satisfies the transmission criterion, transmitting, to the one or more remote storage systems, the campaign-tracking data that is based on the campaign-feedback data; and

in accordance with a determination that the campaign-feedback data does not satisfy the transmission criterion, forgoing transmission of the campaign-tracking data to the one or more remote storage systems.

16. The server system of claim 14, wherein the one or more programs comprise instructions for, after receiving the campaign-feedback data, storing at least a subset of the campaign-tracking data in a local storage system.

17. The server system of claim 16, wherein the one or more programs comprise instructions for deleting respective campaign-tracking data stored in the local storage system in accordance with predetermined criteria.

18. The server system of claim 16, wherein the one or more programs comprise instructions for:

receiving a request for a report generated using respective campaign-tracking data; and

in response to receiving the request;

in accordance with a determination that the respective campaign-tracking data is available in the local storage system, retrieving the respective campaign tracking data from the local storage system and generating the report based at least in part on the respective campaign-tracking data from the local storage system; and

in accordance with a determination that the respective campaign-tracking data is not available in the local storage system, retrieving the respective campaign tracking data from the remote storage system and generating the report based at least in part on the respective campaign-tracking data from the remote storage system.

19. A method, comprising:

at a computer system comprising one or more processors and memory;

transmitting instructions to a server system to initiate delivery of a plurality of message campaigns to a plurality of client devices associated with a plurality of users, wherein a respective message campaign of the plurality of message campaigns includes one or more electronic-messages addressed to at least a subset of the plurality of users;

requesting, from the server system, a report generated using respective campaign-tracking data that is indicative of user interaction via respective client devices with the electronic-messages transmitted to the plurality of client devices as part of the plurality of message campaigns, wherein the user interaction is at least one of;

opening, deleting, responding to, forwarding, and blocking the electronic-message;

in response to the request, receiving, from the server system, a report generated using the respective campaign-tracking data, wherein at least a portion of the respective campaign-tracking data was retrieved by the server system from a remote storage system that is separate from the server system, wherein the campaign-tracking data is archived at the remote storage system in a form that supports not-predefined newly-generated analytics; and

automatically generating one or more further electronic-messages based on the campaign-tracking data,

wherein, a respective remote storage system of the one or more remote storage systems has a plurality of performance levels and the method includes;

while using the respective remote storage system at a first performance level, determining that a different performance level for the respective remote storage system is needed;

in response to the determination that a different performance level for the respective remote storage system is needed, requesting a change in performance level of the respective remote storage system from the first performance level to a second, different performance level, wherein the performance level of the respective remote storage system includes values for one or more of;

an amount of storage space available at the respective remote storage system;

a speed of read access to the respective remote storage system;

a speed of write access to the respective remote storage system; and

shared use of storage servers at the remote storage system.