System for managing dynamic placement of advertisements in electronic information pages
First Claim
Patent Images
1. A system, comprising:
- a hardware server operable to execute instructions stored in memory to;
determine to serve an electronic advertisement;
determine a real-time availability status of contact agents associated with the advertisement prior to serving the advertisement;
embed one or more contact objects in the advertisement based on the determined availability status of the contact agents prior to serving the advertisement; and
serve the advertisement via a packet data network for presentation on a user device.
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Abstract
A system for serving electronic advertisements over a data packet network has a node connected to the data packet network, data storage accessible to the node for holding advertisements for service and associated data, and a software instance running on the node for selecting and causing placement of advertisements including selected associated data. The system is characterized in that the advertisements are selected and served base on some real time information accessible to the software instance and wherein the associated data may be individually or collectively embedded into or deployed with the advertisements based at least in part on evaluation of the information accessed.
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Citations
14 Claims
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1. A system, comprising:
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a hardware server operable to execute instructions stored in memory to; determine to serve an electronic advertisement; determine a real-time availability status of contact agents associated with the advertisement prior to serving the advertisement; embed one or more contact objects in the advertisement based on the determined availability status of the contact agents prior to serving the advertisement; and serve the advertisement via a packet data network for presentation on a user device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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determining, by a server operable to execute instructions stored in a memory, to serve an electronic advertisement; determining, by the server, information related to a real-time availability status of contact agents associated with the advertisement prior to serving the advertisement; embedding in the advertisement, by the server, one or more contact objects based on the determined availability status of the contact agents prior to serving the advertisement; and serving the advertisement via a packet data network for presentation on a user device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification