Media exposure and verification utilizing inductive coupling

• US 9,894,171 B2
• Filed: 02/12/2016
• Issued: 02/13/2018
• Est. Priority Date: 12/16/2011
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Jain, Anand, Stavropoulos, John, Neuhauser, Alan, Lynch, Wendell, Kuznetsov, Vladimir, Crystal, Jack
• Primary Examiner(s): Tran, Tuan A
• Application Number:
  US15/043,164
• Publication Number:
  US 20160164989A1
• Time in Patent Office: 732 Days
• Field of Search: None
• CPC Class Codes: H04B 5/24 Inductive coupling
• CPC Class Codes: H04B 5/45 Transponders
• CPC Class Codes: H04B 5/72 for local intradevice communication
• CPC Class Codes: H04B 5/79 for data transfer in combination with power transfer
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 76/14 Direct-mode setup

Abstract

Examples disclosed herein collect a cookie at a first device based on media accessed via a web page at the first device, obtain user information from a second device via communicative coupling between the first device and the second device, and in response to an instruction embedded in the media, send a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the user information, and information identifying exposure to the media.

Claims

1. A method to collect media exposure data, comprising:

collecting, by executing a first instruction with a processor, a cookie at a first device based on media accessed via a web page at the first device;

obtaining, at the first device by executing a second instruction with the processor, user information from a second device via communicative coupling between the first device and the second device; and

in response to executing with the processor a third instruction embedded in the media, sending a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the user information, and information identifying exposure to the media.

2. The method as defined in claim 1, wherein the communicative coupling between the first device and the second device is inductive coupling.

3. The method as defined in claim 2, further including presenting a message to request communicative coupling of the second device to the first device when the second device is not inductively coupled to the first device.

4. The method as defined in claim 2, wherein the obtaining of the user information from the second device is to occur in response to detecting that the second device is inductively coupled to the first device.

5. The method as defined in claim 1, wherein the information identifying exposure to the media is indicative of exposure to the media throughout an entire media session.

6. The method as defined in claim 1, wherein the information identifying exposure to the media is indicative of partial exposure to the media throughout an entire media session.

7. The method as defined in claim 1, wherein the cookie, the user information, and the information identifying exposure to the media are to cause the server to credit a person associated with the user information as being exposed to the media.

8. A first device, comprising:

a memory including instructions; and

a processor to execute the instructions to;

collect a cookie based on media accessed via a web page;

obtain user information from a second device via communicative coupling between the first device and the second device; and

in response to instructions embedded in the media, send a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the user information, and information identifying exposure to the media.

9. The first device as defined in claim 8, wherein the communicative coupling between the first device and the second device is inductive coupling.

10. The first device as defined in claim 9, wherein the processor is to execute the instructions to present a message to request communicative coupling of the second device to the first device when the second device is not inductively coupled to the first device.

11. The first device as defined in claim 9, wherein the processor is to execute the instructions to obtain the user information from the second device in response to detecting that the second device is inductively coupled to the first device.

12. The first device as defined in claim 8, wherein the information identifying exposure to the media is indicative of exposure to the media throughout an entire media session.

13. The first device as defined in claim 8, wherein the information identifying exposure to the media is indicative of partial exposure to the media throughout an entire media session.

14. The first device as defined in claim 8, wherein the cookie, the user information, and the information identifying exposure to the media are to cause the server to credit a person associated with the user information as being exposed to the media.

15. A storage device comprising computer readable instructions that, when executed, cause a processor to at least:

collect a cookie based on media accessed via a web page;

obtain user information from a second device via communicative coupling between the first device and the second device; and

in response to instructions embedded in the media, send a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the user information, and information identifying exposure to the media.

16. The storage device as defined in claim 15, wherein the communicative coupling between the first device and the second device is inductive coupling.

17. The storage device as defined in claim 16, wherein the instructions, when executed, further cause the processor to present a message to request communicative coupling of the second device to the first device when the second device is not inductively coupled to the first device.

18. The storage device as defined in claim 16, wherein the instructions, when executed, further cause the processor to receive the user information from the second device in response to detecting that the second device is inductively coupled to the first device.

19. The storage device as defined in claim 15, wherein the information identifying exposure to the media is indicative of partial exposure to the media throughout an entire media session.

20. The storage device as defined in claim 15, wherein the cookie, the user information, and the information identifying exposure to the media are to cause the server to credit a person associated with the user information as being exposed to the media.