Systems and methods to determine media effectiveness
First Claim
1. A system comprising:
- an electronic synchronizer to;
time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of the media, the first sensory component of the media to be observed by a first sense of the audience member and the second sensory component to be observed by a second sense of the audience member different from the first sense; and
time shift the second neuro-response data a second amount, the first amount different from the second amount, the first amount based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and the second amount based on a second cognitive delay of the brain of the audience member associated with the second neuro-response data; and
an electronic analyzer to;
determine an effectiveness of the media based on an amplitude change in the aligned data; and
output the effectiveness of the media for presentation via an electronic display device.
10 Assignments
0 Petitions
Accused Products
Abstract
Example systems and methods to determine media effectiveness are disclosed. An example system includes a synchronizer to time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of media. The synchronizer is to time shift the second neuro-response data a second amount. The first amount is based on a first cognitive delay of a brain of the audience member and the second amount is based on a second cognitive delay of the brain. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
-
Citations
20 Claims
-
1. A system comprising:
-
an electronic synchronizer to; time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of the media, the first sensory component of the media to be observed by a first sense of the audience member and the second sensory component to be observed by a second sense of the audience member different from the first sense; and time shift the second neuro-response data a second amount, the first amount different from the second amount, the first amount based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and the second amount based on a second cognitive delay of the brain of the audience member associated with the second neuro-response data; and an electronic analyzer to; determine an effectiveness of the media based on an amplitude change in the aligned data; and output the effectiveness of the media for presentation via an electronic display device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method comprising:
-
time shifting, by executing an instruction with a processor, first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of the media, the first sensory component of the media to be observed by a first sense of the audience member and the second sensory component to be observed by a second sense of the audience member different from the first sense; time shifting, by executing an instruction with the processor, the second neuro-response data a second amount, the first amount different from the second amount, the first amount based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and the second amount based on a second cognitive delay of the brain of the audience member associated with the second neuro-response data; determining, by executing an instruction with the processor, an effectiveness of the media based on an amplitude change in the aligned data; and outputting, by executing an instruction with the processor, the effectiveness of the media for presentation via an electronic display device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A tangible machine readable storage device or storage disc comprising instructions which, when executed by a machine, cause the machine to at least
time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of the media, the first sensory component of the media to be observed by a first sense of the audience member and the second sensory component to be observed by a second sense of the audience member different from the first sense; -
time shift the second neuro-response data a second amount, the first amount different from the second amount, the first amount based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and the second amount based on a second cognitive delay of the brain of the audience member associated with the second neuro-response data; determine an effectiveness of the media based on an amplitude change in the aligned data; and output the effectiveness of the media for presentation via an electronic display device. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification