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Systems and methods to determine media effectiveness

  • US 9,894,399 B2
  • Filed: 01/06/2017
  • Issued: 02/13/2018
  • Est. Priority Date: 10/02/2007
  • Status: Active Grant
First Claim
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1. A system comprising:

  • an electronic synchronizer to;

    time shift first neuro-response data gathered from an audience member exposed to media a first amount to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member to form aligned data, the first neuro-response data representing a first response to a first sensory component of the media and the second neuro-response data representing a second response to a second sensory component of the media, the first sensory component of the media to be observed by a first sense of the audience member and the second sensory component to be observed by a second sense of the audience member different from the first sense; and

    time shift the second neuro-response data a second amount, the first amount different from the second amount, the first amount based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and the second amount based on a second cognitive delay of the brain of the audience member associated with the second neuro-response data; and

    an electronic analyzer to;

    determine an effectiveness of the media based on an amplitude change in the aligned data; and

    output the effectiveness of the media for presentation via an electronic display device.

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