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Methods and systems for collecting driving information and classifying drivers and self-driving systems

  • US 9,898,759 B2
  • Filed: 05/12/2017
  • Issued: 02/20/2018
  • Est. Priority Date: 03/28/2014
  • Status: Active Grant
First Claim
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1. A method of collecting driving information and classifying drivers, including human drivers or self-driving systems, the method comprising:

  • collecting driving information using a device associated with a driver and a vehicle, the driving information including routes driven in the vehicle, geocoded locations, mileage, times of day, and speeds, the collection of driving information being enabled and disabled based on location and movement of the device to reduce use of power and bandwidth;

    encoding the driving information and transmitting the encoded driving information to a server;

    storing, in a database associated with the server, an identifier associated with the driver and the encoded driving information;

    determining, and storing in the database, predicted future typical route segments that the driver is likely to travel over a certain period of time and associated times of day based on the encoded driving information;

    classifying the driver into one or more groups based on the encoded driving information;

    associating an advertisement or promotional content with at least one of the typical route segments driven by the driver in the vehicle;

    determining a point along the associated route segment at which the advertisement or promotional content is to be presented to the driver to provide a sufficient amount of time for the driver to take an action associated with the advertisement or promotional content;

    presenting the advertisement or promotional content to the driver via the device when the driver drives along the associated route segment in the vehicle and reaches the point along the associated route segment at which the advertisement or promotional content is to be presented;

    enabling the driver to respond to the advertisement or promotional content; and

    providing the driver with a share of advertising revenue if the driver responds to the advertisement or promotional content.

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