Method of compensating a provider for advertisements displayed on a mobile phone
First Claim
1. A method of advertising to a user on a mobile device viewed by the user, the method comprising:
- providing an advertisement for presentation to the user via the mobile device;
receiving input from the user selecting the advertisement presented on the mobile device to request additional information associated with the advertisement; and
billing the advertiser based on receiving the input from the user selecting the advertisement to request the additional information, wherein in response to receiving the input from the user selecting the advertisement, at least one web page is provided for presentation on the mobile device.
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Accused Products
Abstract
A method and apparatus for advertising on a mobile phone. In one embodiment the method includes the steps of downloading an advertisement to the mobile phone using an advertisement server; selecting the downloaded advertisement on the mobile phone by a user of the mobile phone; providing by a server additional information in response to the user selection; and tracking the selection and additional information by the server. In another embodiment the compensation provided is in response to the display screen of said advertisement. In another embodiment the step of providing additional information includes the step of using space reserved, in the user interface of the mobile phone, for advertisements. Another aspect the invention relates to a system for displaying advertisements on a mobile phone. In one embodiment the system includes a server; and a mobile phone in communication with said server.
57 Citations
19 Claims
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1. A method of advertising to a user on a mobile device viewed by the user, the method comprising:
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providing an advertisement for presentation to the user via the mobile device; receiving input from the user selecting the advertisement presented on the mobile device to request additional information associated with the advertisement; and billing the advertiser based on receiving the input from the user selecting the advertisement to request the additional information, wherein in response to receiving the input from the user selecting the advertisement, at least one web page is provided for presentation on the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for displaying advertisements to a user on a mobile device viewed by the user comprising:
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at least one first server capable of communicating with the mobile device, the at least one server configured to; provide an advertisement for display to the user via the mobile device and receive input from the user of the mobile device selecting the advertisement to request additional information related to the advertisement; and bill the advertiser for the advertisement based on receiving the input from the user selecting the advertisement to request the additional information, wherein in response to receiving the input from the user selecting the advertisement, at least one web page is provided for presentation on the mobile device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification