System, method and apparatus for increasing website relevance while protecting privacy
First Claim
1. A computerized method for increasing relevance of a content provided to a visitor by a content provider, the method comprising the steps of:
- providing a server computer and at least one data storage communicably coupled to the server computer;
receiving at least a portion of a visitor token and at least a portion of a content provider token at the server computer from a content provider device, wherein the visitor token and the content provider token were previously created and sent by the server computer;
the server computer performs the following steps solely in response to receiving the visitor token and the content provider token from the content provider device without any request from the visitor;
determining whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage;
updating the visitor token and the content provider token to include one or more reason codes when the release is not authorized;
updating the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, wherein the portion of the anonymous unfilled demand for the visitor does not reveal an identity of the visitor; and
sending the updated visitor token and the updated content provider token to the content provider device.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention provides a system, method and apparatus for increasing relevance of a content provided to a visitor by a content provider by providing one or more server computers and at least one data storage communicably coupled to the one or more server computers, receiving at least a portion of a visitor token and at least a portion of a content provider token at the one or more server computers from a content provider device, determining whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage, and sending at least a portion of the anonymous unfilled demand for the visitor to the content provider device when the release is authorized.
-
Citations
26 Claims
-
1. A computerized method for increasing relevance of a content provided to a visitor by a content provider, the method comprising the steps of:
-
providing a server computer and at least one data storage communicably coupled to the server computer; receiving at least a portion of a visitor token and at least a portion of a content provider token at the server computer from a content provider device, wherein the visitor token and the content provider token were previously created and sent by the server computer; the server computer performs the following steps solely in response to receiving the visitor token and the content provider token from the content provider device without any request from the visitor; determining whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage; updating the visitor token and the content provider token to include one or more reason codes when the release is not authorized; updating the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, wherein the portion of the anonymous unfilled demand for the visitor does not reveal an identity of the visitor; and sending the updated visitor token and the updated content provider token to the content provider device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. An apparatus for increasing relevance of a content provided to a visitor by a content provider comprising:
-
a server computer; at least one data storage communicably coupled to the server computer; and the server computer (a) receive at least a portion of a visitor token and at least a portion of a content provider token at the server computer from a content provider device, wherein the visitor token and the content provider token were previously created and sent by the server computer, and the following steps are performed solely in response to receiving the visitor token and the content token from the content provider device without any request from the visitor;
(b) determine whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage, (c) updating the visitor token and the content provider token to include one or more reason codes when the release is not authorized, (d) update the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, wherein the portion of the anonymous unfilled demand for the visitor does not reveal an identity of the visitor, and (e) send the updated visitor token and the updated content provider token to the content provider device.
-
-
25. A system for increasing relevance of a content provided to a visitor by a content provider comprising:
-
a network; one or more visitor devices communicably coupled to the network; one or more content provider devices communicably coupled to the network; server computer communicably coupled to the network; at least one data storage communicably coupled to the server computer; and the server computer (a) receive at least a portion of a visitor token and at least a portion of a content provider token at the server computer from a content provider device, wherein the visitor token and the content provider token were previously created and sent by the server computer, and the following steps are performed solely in response to receiving the visitor token and the content token from the content provider device without any request from the visitor;
(b) determine whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in the at least one data storage, (c) updating the visitor token and the content provider token to include one or more reason codes when the release is not authorized, (d) update the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, wherein the portion of the anonymous unfilled demand for the visitor does not reveal an identity of the visitor, and (e) send the updated visitor token and the updated content provider token to the content provider device.
-
-
26. A non-transitory computer readable medium for increasing relevance of a content provided to a visitor by a content provider comprising program instructions when executed by a processor causes the processor to perform the steps of:
-
receiving at least a portion of a visitor token and at least a portion of a content provider token at the processor from a content provider device, wherein the visitor token and the content provider token were previously created and sent by the server computer; determining whether a release of an anonymous unfilled demand for the visitor is authorized based on the visitor token, the content provider token and one or more preferences stored in at least one data storage communicably coupled to the processor; the processor performs the following steps solely in response to receiving the visitor token and the content provider token from the content provider device without any request from the visitor; updating the visitor token and the content provider token to include one or more reason codes when the release is not authorized; updating the visitor token and the content provider token to include at least a portion of the anonymous unfilled demand for the visitor when the release is authorized, wherein the portion of the anonymous unfilled demand for the visitor does not reveal an identity of the visitor; and sending the updated visitor token and the updated content provider token to the content provider device.
-
Specification