Digital data insertion apparatus and methods for use with compressed audio/video data
First Claim
1. A method of generating ratings information, the method comprising:
- inserting audience measurement data in a compressed bitstream by;
eliminating a first type of data within the compressed data bitstream;
packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated; and
inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream; and
generating the ratings information based on the modified compressed data bitstream.
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Accused Products
Abstract
Methods and apparatus for inserting data a compressed data bitstream are disclosed. An example method includes inserting audience measurement data in a compressed bitstream by eliminating a first type of data within the compressed data bitstream, packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated, and inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream. The example method also includes generating the ratings information based on the modified compressed data bitstream.
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Citations
20 Claims
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1. A method of generating ratings information, the method comprising:
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inserting audience measurement data in a compressed bitstream by; eliminating a first type of data within the compressed data bitstream; packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated; and inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream; and generating the ratings information based on the modified compressed data bitstream. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for generating ratings information, the system comprising:
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a memory; and a processor coupled to the memory, the processor to; insert audience measurement data in a compressed bitstream by; eliminating a first type of data within the compressed data bitstream; packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated; and inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream; and generate the ratings information based on the modified compressed data bitstream. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A machine readable storage device or storage disk comprising instructions that, when executed, cause a machine to at least:
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insert audience measurement data in a compressed bitstream by; eliminating a first type of data within the compressed data bitstream; packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated; and inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream; and generate the ratings information based on the modified compressed data bitstream. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification