Determining the effects of advertising

• US 9,904,929 B2
• Filed: 05/09/2007
• Issued: 02/27/2018
• Est. Priority Date: 05/09/2007
• Status: Active Grant

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Technologies Oy (Nokia Corporation)
• Inventors: Nurminen, Jukka K.
• Primary Examiner(s): Miller, Alan S
• Application Number:
  US11/746,132
• Publication Number:
  US 20080281668A1
• Time in Patent Office: 3,947 Days
• Field of Search: 705 10, 705 26, 705 729, 705 144, 705 1441, 705 711- 742
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Apparatuses, methods, and computer program products for determining the effect of advertising are provided. Advertisement data is gathered at the location of an advertisement regarding the identity of the consumer exposed to the advertisement (the target), as well as the subject matter of the advertisement, by detecting the proximity of the target to the advertisement location, for example by using the target'"'"'s mobile terminal. Shopping data is gathered at the location of a commercial establishment regarding the identity of the consumer engaged in the shopping activity (the shopper), as well as the subject matter of the shopping activity, by detecting the proximity of the shopper to the commercial establishment location, for example by using the shopper'"'"'s mobile terminal. The data is received by a correlation server and analyzed to determine the effect of advertisements on a consumer.

Claims

1. A method comprising:

receiving, by an apparatus via a network from at least one target user device, advertisement data including information identifying a physical location of at least one advertisement, global position system data of the at least one target user device at a first time point, and information identifying the at least one target user device;

determining, by the apparatus, that the at least one target user device was proximate the physical location of the at least one advertisement at the first time point based on that the global position system data of the at least one target user device was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

receiving, by the apparatus, shopping data including information identifying the physical location of the commercial establishment and information identifying the at least one visiting user device;

determining, by the apparatus, that at least one visiting user device was proximate the physical location of the commercial establishment at a subsequent time point based on the information identifying the at least one visiting user device that was pushed via a short range communications channel from the at least one visiting user device to a device located at the physical location of the commercial establishment;

determining, by the apparatus, based on the information identifying the at least one target user device and the information identifying the at least one visiting user device that the at least one target user device is the at least one visiting user device; and

determining, by the apparatus based on a correlation time frame between the first time point and the subsequent time point, that the at least one target user device proximate the physical location of the commercial establishment is a result of the at least one advertisement, without using purchase data of the commercial establishment,

wherein the apparatus is embedded in a server.

2. A method of claim 1, further comprising:

causing, at least in part, a storage of a plurality of instances of advertisement and shopping data received over a predetermined period of time,

wherein the physical location of the at least one advertisement is different from the physical location of the commercial establishment.

3. The method of claim 1, wherein the short range communications channel involves either radio frequency, Bluetooth, or infrared.

4. The method of claim 1, further comprising:

repeatedly receiving the advertisement data associated with the at least one target user device and repeatedly receiving the shopping data associated with the at least one visiting user device; and

repeatedly determining based, at least in part, on the information identifying the at least one target user device and the information identifying the at least one visiting user device whether the at least one target user device is the at least one visiting user device.

5. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus located at a physical location of at least one advertisement to perform at least the following,

receive the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

render to a target user device via a short range communications channel between the target user device and the apparatus, a presentation of the at least one advertisement within a perceivable range of at least one user of the target user device that is proximate the physical location;

receive a device identifier identifying the target user device and global position system data of the target user device pushed via the short range communications channel at a first time point; and

transmit, to a server, an advertisement identifier of the at least one advertisement, the device identifier identifying the target user device, and the global position system data of the target user device,

wherein the target user device is determined as proximate the physical location of the at least one advertisement at the first time point based on the global position system data of the target user device,

wherein the device identifier is compared to another identifier identifying a visiting user device proximate the physical location of the commercial establishment at a subsequent time point to determine that the target user device is the visiting user device, the another identifier is pushed via a short range communications channel from the visiting user device to a second device located at the physical location of the commercial establishment, and

wherein the target user device proximate the physical location of the commercial establishment is determined as a result of the at least one advertisement based on a correlation time frame between the first time point and the subsequent time point, without using purchase data of the commercial establishment.

6. An apparatus of claim 5, wherein the presentation of the at least one advertisement to the target is rendered via a computer monitor, a television, a mobile terminal screen, a display screen, a billboard, or a combination thereof,

wherein the physical location of the at least one advertisement is different from the physical location of the commercial establishment.

7. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus embedded in a target user device to perform at least the following,

receive advertisement data including at least one advertisement and information identifying a physical location of the at least one advertisement;

initiate a presentation of the at least one advertisement on a display of a target user device;

determine that the target user device was proximate to the physical location of the at least one advertisement at a first time point based on that global position system data of the target user device at the first time point was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

receive shopping data including information identifying a physical location of a commercial establishment visited at a subsequent time point pushed via a short range communications channel from a device located at the physical location of the commercial establishment visited at the subsequent time point;

determine based on the information identifying the commercial establishment described in the at least one advertisement and the information identifying the commercial establishment visited at the subsequent time point that the commercial establishment described in the at least one advertisement is the commercial establishment visited at the subsequent time point;

determine, based on a correlation time frame between the first time point and the subsequent time point, that the target user device proximate the physical location of the commercial establishment at the subsequent time point is a result of the at least one advertisement, without using purchase data of the commercial establishment; and

initiate a transmission of the advertisement data and the shopping data to a server when determining that the target user device proximate the physical location of the commercial establishment at the subsequent time point is a result of the at least one advertisement.

8. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

receive, via a network from at least one target user device, advertisement data including information identifying a physical location of at least one advertisement, global position system data of the at least one target user device at a first time point, and information identifying the at least one target user device;

determine that the at least one target user device was proximate the physical location of the at least one advertisement at the first time point based on that the global position system data of the at least one target user device was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

receive shopping data including information identifying the physical location of the commercial establishment and information identifying the at least one visiting user device;

determine that at least one visiting user device was proximate the physical location of the commercial establishment at a subsequent time point based on the information identifying the at least one visiting user device that was pushed via a short range communications channel from the at least one visiting user device to a device located at the physical location of the commercial establishment;

determine based on the information identifying the at least one target user device and the information identifying the at least one visiting user device that the at least one target user device is the at least one visiting user device; and

determine, based on a correlation time frame between the first time point and the subsequent time point, that the at least one target user device proximate the physical location of the commercial establishment is a result of the at least one advertisement, without using purchase data of the commercial establishment,

wherein the apparatus is embedded in a server.

9. The apparatus of claim 8, wherein the apparatus is further caused to:

repeatedly receive the advertisement data associated with the at least one target user device and repeatedly receive the shopping data associated with the at least one visiting user device; and

repeatedly determining based on the advertisement data and the shopping data whether the at least one target user device is the at least one visiting user device,

wherein the physical location of the at least one advertisement is different from the physical location of the commercial establishment.

10. An apparatus of claim 8, wherein the advertisement data is received from the target user device when the target user device is proximate the physical location of the at least one advertisement, and the shopping data is received from the at least one visiting user device when the at least one visiting user device is proximate the physical location of the commercial establishment.

11. An apparatus of claim 10, wherein the apparatus is further caused to:

receive the advertisement data and the shopping data from the at least one target user device when the shopping data relates to a subject matter of the advertisement data.

12. An apparatus of claim 8, wherein the apparatus is further caused to:

cause, at least in part, a storage of multiple instances of advertisement data and shopping data for a plurality of target user devices and visiting user devices.

13. A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:

receiving, via a network from at least one target user device, advertisement data including information identifying a physical location of at least one advertisement, global position system data of the at least one target user device at a first time point, and information identifying the at least one target user device;

determining that the at least one target user device was proximate the physical location of the at least one advertisement at the first time point based on that the global position system data of the at least one target user device was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

receiving shopping data including information identifying the physical location of the commercial establishment and information identifying the at least one visiting user device;

determining that at least one visiting user device was proximate the physical location of the commercial establishment at a subsequent time point based on the information identifying the at least one visiting user device that was pushed via a short range communications channel from the at least one visiting user device to a device located at the physical location of the commercial establishment;

determining based on the information identifying the at least one target user device and the information identifying the at least one visiting user device that the at least one target user device is the at least one visiting user device; and

determining, based on a correlation time frame between the first time point and the subsequent time point, that the at least one target user device proximate the physical location of the commercial establishment is a result of the at least one advertisement, without using purchase data of the commercial establishment,

wherein the apparatus is embedded in a server.

14. A non-transitory computer-readable storage medium according to claim 13, wherein the apparatus is caused to further perform:

causing, at least in part, storage of multiple instances of advertisement data and shopping data for a plurality of target user devices and visiting user devices,

wherein the physical location of the at least one advertisement is different from the physical location of the commercial establishment.

15. A method comprising:

receiving, at an apparatus located at a physical location, at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

rendering, to a target user device by the apparatus via a short range communications channel between the target user device and the apparatus, a presentation of the at least one advertisement within a perceivable range of at least one user of the target user device that is proximate the physical location;

receiving, by the apparatus, a device identifier identifying the target user device and global position system data of the target user device pushed via the short range communications channel at a first time point; and

transmitting, by the apparatus to a server, an advertisement identifier of the at least one advertisement, the device identifier identifying the target user device, and the global position system data of the target user device,

wherein the target user device is determined as proximate the physical location of the at least one advertisement at the first time point based on the global position system data of the target user device,

wherein the device identifier is compared to another identifier identifying a visiting user device proximate the physical location of the commercial establishment at a subsequent time point to determine that the target user device is the visiting user device, the another identifier is pushed via a short range communications channel from the visiting user device to a second device located at the physical location of the commercial establishment, and

wherein the target user device proximate the physical location of the commercial establishment is determined as a result of the at least one advertisement based on a correlation time frame between the first time point and the subsequent time point, without using purchase data of the commercial establishment.

16. A method of claim 15, wherein the presentation of the at least one advertisement is rendered via a computer monitor, a television, a mobile terminal screen, a display screen, a billboard, or a combination thereof,

wherein the physical location of the at least one advertisement is different from the physical location of the commercial establishment.

17. A method comprising:

receiving, by an apparatus, advertisement data including at least one advertisement and information identifying a physical location of the at least one advertisement;

initiating, by the apparatus, a presentation of the at least one advertisement on a display of a target user device;

determining, by the apparatus, that the target user device was proximate to the physical location of the at least one advertisement at a first time point based on that global position system data of the target user device at the first time point was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

receiving, by the apparatus, shopping data including information identifying a physical location of a commercial establishment visited at a subsequent time point pushed via a short range communications channel from a device located at the physical location of the commercial establishment visited at the subsequent time point;

determining, by the apparatus, based on the information identifying the commercial establishment described in the at least one advertisement and the information identifying the commercial establishment visited at the subsequent time point that the commercial establishment described in the at least one advertisement is the commercial establishment visited at the subsequent time point;

determining, by the apparatus based on a correlation time frame between the first time point and the subsequent time point, that the target user device proximate the physical location of the commercial establishment at the subsequent time point is a result of the at least one advertisement, without using purchase data of the commercial establishment and

initiating, by the apparatus, a transmission of the advertisement data and the shopping data to a server when determining that the target user device proximate the physical location of the commercial establishment at the subsequent time point is a result of the at least one advertisement,

wherein the apparatus is embedded in the target user device.