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Determining the effects of advertising

  • US 9,904,929 B2
  • Filed: 05/09/2007
  • Issued: 02/27/2018
  • Est. Priority Date: 05/09/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by an apparatus via a network from at least one target user device, advertisement data including information identifying a physical location of at least one advertisement, global position system data of the at least one target user device at a first time point, and information identifying the at least one target user device;

    determining, by the apparatus, that the at least one target user device was proximate the physical location of the at least one advertisement at the first time point based on that the global position system data of the at least one target user device was proximate to the physical location of the at least one advertisement, wherein the at least one advertisement describes a commercial establishment and a physical location of the commercial establishment;

    receiving, by the apparatus, shopping data including information identifying the physical location of the commercial establishment and information identifying the at least one visiting user device;

    determining, by the apparatus, that at least one visiting user device was proximate the physical location of the commercial establishment at a subsequent time point based on the information identifying the at least one visiting user device that was pushed via a short range communications channel from the at least one visiting user device to a device located at the physical location of the commercial establishment;

    determining, by the apparatus, based on the information identifying the at least one target user device and the information identifying the at least one visiting user device that the at least one target user device is the at least one visiting user device; and

    determining, by the apparatus based on a correlation time frame between the first time point and the subsequent time point, that the at least one target user device proximate the physical location of the commercial establishment is a result of the at least one advertisement, without using purchase data of the commercial establishment,wherein the apparatus is embedded in a server.

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