Methods and systems for displaying information associated with a smart object

• US 9,904,943 B1
• Filed: 08/12/2016
• Issued: 02/27/2018
• Est. Priority Date: 08/12/2016
• Status: Active Grant

• Current Assignee: Trivver, Inc.
• Original Assignee: Trivver, Inc.
• Inventors: LaMontagne, Joel, Keating, Simon
• Primary Examiner(s): Li, Sun M
• Assistant Examiner(s): Cirnu, Alexandru
• Application Number:
  US15/236,323
• Publication Number:
  US 20180047067A1
• Time in Patent Office: 564 Days
• Field of Search: 705 1473
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06V 20/20 in augmented reality scenes

Abstract

Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user.

Claims

1. A method of displaying brand related information on a user interface displaying a three dimensional (3D) environment of a digital processing device, comprising:

receiving, by a computing device, Smart Object Identification Data (SOID) and Smart Object Metric Data (SOMD) of a set of smart objects displayed in the 3D environment, wherein the SOMD is based on user viewability or proximity to each smart object out of the set of smart objects, and wherein the SOMD of a smart object out of the set of smart objects is generated, by the digital processing device, using at least one event script, the at least one event script configured for;

evaluating whether the smart object is drawn on a culling mask of a camera of the 3D environment,

based on the evaluating, drawing, by ray casting, a line between the camera and the smart object,

determining that the line collides with a collidable mesh of the smart object,

calculating using a screen bound function, a proportion of the smart object on a user interface to obtain a percentage of the user interface that is covered by the smart object, and

generating SOMD for the smart object based on the percentage of the user interface that is covered by the smart object;

determining, by the computing device, that Brand Related Detailed Information (BRDI) associated with at least one smart object has been requested to be displayed on the user interface;

generating, by the computing device, a list of smart object associated Brand Identification Data (BID) from the set of smart objects, wherein the list is sorted based on the SOMD related to each smart object within the set of smart objects;

retrieving, by the computing device, BRDI of a first smart object out of the set of smart objects, wherein the first smart object has the highest SOMD;

transmitting, by the computing device, the BRDI of the first smart object and the sorted list of smart object BID to the user interface;

wherein the BRDI associated with the first smart object is displayed on the user interface along with the sorted list of smart object BID.

2. The method of claim 1, wherein BRDI associated with a second smart object can be requested by selecting the BID of the second smart object from the sorted list displayed on the user interface.

3. The method of claim 1, wherein the SOID and SOMD related data of the set of smart objects are transmitted upon determining the SOMD of the first smart object, wherein the first smart object is associated with a branded service or product.

4. The method of claim 1, wherein the list of smart object BID is sorted from highest to lowest based on SOMD of each smart object in the set of smart objects.

5. The method of claim 1, wherein retrieving BRDI further includes:

determining a presence of BID associated with a preferred advertiser within the set of smart objects; and

retrieving BRDI of the smart object associated with the preferred advertiser instead of the first smart object upon the determining.

6. The method of claim 1, wherein the transmitting of the BRDI includes transmitting engagement data, wherein the engagement data is selected by an advertiser, and wherein the engagement data includes at least one of a discount coupon, a social media web link, an email based link, a web link to visit a web page associated with the BRDI, or a web link to purchase a product or service associated with the at least one smart object.

7. The method of claim 1, wherein determining that BRDI associated with the first smart object has been requested on the user interface includes receiving an instruction that a tab or button within the user interface has been selected.

8. The method of claim 1, wherein the set of smart objects includes at least one of a number of smart objects within the 3D environment, a number of smart objects displayed on the user interface, a number of smart objects within a scene of the 3D environment, or a number of smart objects that have been rendered within the 3D environment.

9. A non-transitory computer readable medium comprising instructions which when executed by a processing system comprising at least one core performs a method of displaying brand related information on a user interface displaying a three dimensional (3D) environment, the method comprising:

receiving Smart Object Identification Data (SOID) and Smart Object Metric Data (SOMD) of a set of smart objects displayed in the 3D environment, wherein the SOMD is based on user viewability or proximity to each smart object out of the set of smart objects, and wherein the SOMD of a smart object out of the set of smart objects is generated using at least one event script, the at least one event script configured for;

evaluating whether the smart object is drawn on a culling mask of a camera of the 3D environment,

based on the evaluating, drawing, by ray casting, a line between the camera and the smart object,

determining that the line collides with a collidable mesh of the smart object,

calculating, using a screen bound function, a proportion of the smart object on a user interface to obtain a percentage of the user interface that is covered by the smart object, and

generating the SOMD for the smart object based on the percentage of the user interface that is covered by the smart object;

determining that Brand Related Detailed Information (BRDI) associated with at least one smart object has been requested to be displayed on the user interface;

generating a list of smart object associated Brand Identification Data (BID) from the set of smart objects, wherein the list is sorted based on the SOMD related to each smart object within the set of smart objects;

retrieving BRDI of a first smart object out of the set of smart objects, wherein the first smart object has the highest SOMD;

transmitting the BRDI of the first smart object and the sorted list of smart object BID to the user interface;

wherein the BRDI associated with the first smart object is displayed on the user interface along with the sorted list of smart object BID.

10. The non-transitory computer readable medium of claim 9, wherein BRDI associated with a second smart object can be requested by selecting the BID of the second smart object from the sorted list displayed on the user interface.

11. The non-transitory computer readable medium of claim 9, wherein the SOID and SOMD related data of the set of smart objects are transmitted upon determining the SOMD of the first smart object, wherein the first smart object is associated with a branded service or product.

12. The non-transitory computer readable medium of claim 9, wherein the list of smart object BID is sorted from highest to lowest based on SOMD of each smart object in the set of smart objects.

13. The non-transitory computer readable medium of claim 9, wherein retrieving BRDI further includes:

determining a presence of BID associated with a preferred advertiser within the set of smart objects; and

retrieving BRDI of the smart object associated with the preferred advertiser instead of the first smart object upon the determining.

14. The non-transitory computer readable medium of claim 9, wherein the transmitting the BRDI includes transmitting engagement data, wherein the engagement data is selected by an advertiser, and wherein the engagement data includes at least one of a discount coupon, a social media web link, an email based link, a web link to visit a web page associated with the BRDI, or a web link to purchase a product or service associated with the at least one smart object.

15. The non-transitory computer readable medium of claim 9, wherein determining that BRDI associated with the first smart object has been requested on the user interface includes receiving an instruction that a tab or button within the user interface has been selected.

16. The non-transitory computer readable medium of claim 9, wherein the set of smart objects includes at least one of a number of smart objects within the 3D environment, a number of smart objects displayed on the user interface, a number of smart objects within a scene of the 3D environment, or a number of smart objects that have been rendered within the 3D environment.

17. A computer system to display brand related information on a user interface displaying a three dimensional (3D) environment of a computing device, comprising:

a memory device;

a processing device coupled to the memory device, the processing device comprising at least one processing core configured to;

receive Smart Object Identification Data (SOID) and Smart Object Metric Data (SOMD) of a set of smart objects displayed in the 3D environment, wherein the SOMD is based on user viewability or proximity to each smart object out of the set of smart objects, and wherein the SOMD of a smart object out of the set of smart objects is generated using at least one event script, the at least one event script configured to;

evaluate whether the smart object is drawn on a culling mask of a camera of the 3D environment,

draw, by ray casting, a line between the camera and the smart object,

determine that the line collides with a collidable mesh of the smart object,

calculate, using a screen bound function, a proportion of the smart object on a user interface to obtain a percentage of the user interface that is covered by the smart object, and

generate the SOMD for the smart object based on the percentage of the user interface that is covered by the smart object;

determine that Brand Related Detailed Information (BRDI) associated with at least one smart object has been requested to be displayed on the user interface;

generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, wherein the list is sorted based on the SOMD related to each smart object within the set of smart objects;

retrieve BRDI of a first smart object out of the set of smart objects, wherein the first smart object has the highest SOMD;

transmit the BRDI of the first smart object and the sorted list of smart object BID to the user interface;

wherein the BRDI associated with the first smart object is displayed on the user interface along with the sorted list of smart object BID.

18. The computer system of claim 17, wherein BRDI associated with a second smart object can be requested by selecting the BID of the second smart object from the sorted list displayed on the user interface.

19. The computer system of claim 17, wherein the SOID and SOMD related data of the set of smart objects are transmitted upon determining the SOMD of the first smart object, wherein the first smart object is associated with a branded service or product.

20. The computer system of claim 17, wherein the list of smart object BID is sorted from highest to lowest based on SOMD of each smart object in the set of smart objects.

21. The computer system of claim 17, wherein to retrieve BRDI further includes to:

determine a presence of BID associated with a preferred advertiser within the set of smart objects; and

retrieve BRDI of the smart object associated with the preferred advertiser instead of the first smart object upon the determination of the presence of BID associated with a preferred advertiser.

22. The computer system of claim 17, wherein the transmit the BRDI includes transmitting engagement data, wherein the engagement data is selected by an advertiser, and wherein the engagement data includes at least one of a discount coupon, a social media web link, an email based link, a web link to visit a web page associated with the BRDI, or a web link to purchase a product or service associated with the at least one smart object.

23. The computer system of claim 17, wherein determining that BRDI associated with the first smart object has been requested on the user interface includes receiving an instruction that a tab or button within the user interface has been selected.

24. The computer system of claim 17, wherein the set of smart objects includes at least one of a number of smart objects within the 3D environment, a number of smart objects displayed on the user interface, a number of smart objects within a scene of the 3D environment, or a number of smart objects that have been rendered within the 3D environment.