Determining relevant content for keyword extraction
First Claim
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1. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of internet-based traffic comprising:
- analyzing analytics data associated with internet-based navigation by a plurality of users;
for a user interaction associated with a webpage in the internet-based navigation, identifying content on the webpage experienced by each user who performed the user interaction;
identifying one or more keywords from the identified content experienced by each user who performed the user interaction; and
generating a report for the internet-based navigation, wherein the report is based, at least in part, on an association of the user interaction with the identified one or more keywords.
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Abstract
The present disclosure is directed toward systems and methods for analyzing user-specific information and determining content within one or more web pages that has been experienced by one or more users. Furthermore, the present disclosure is directed toward identifying and providing actionable data based on keywords experienced by one or more users.
12 Citations
20 Claims
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1. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of internet-based traffic comprising:
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analyzing analytics data associated with internet-based navigation by a plurality of users; for a user interaction associated with a webpage in the internet-based navigation, identifying content on the webpage experienced by each user who performed the user interaction; identifying one or more keywords from the identified content experienced by each user who performed the user interaction; and generating a report for the internet-based navigation, wherein the report is based, at least in part, on an association of the user interaction with the identified one or more keywords. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. In a digital media environment for analyzing web traffic, a method for enhancing analytics of internet-based traffic comprising:
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analyzing analytics data associated with internet-based navigation by a plurality of users; for each user interaction in the internet-based navigation, identifying content experienced by each user who performed the user interaction; identifying one or more keywords from the identified content experienced by each user who performed the user interaction; and generating a report for the internet-based navigation that indicates identified keywords experienced in connection with each user interaction in the internet-based navigation. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. In a digital medium environment for analyzing web traffic, a system for enhancing analytics of internet-based traffic comprising:
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at least one server; and at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one server, cause the system to; analyze analytics data associated with internet-based navigation by a plurality of users; for a user interaction associated with a webpage in the internet-based navigation, identify content on the webpage experienced by each user who performed the user interaction; identify one or more keywords from the identified content experienced by each user who performed the user interaction; and generate a report for the internet-based navigation, wherein the report is based, at least in part, on an association of the user interaction with the identified one or more keywords. - View Dependent Claims (20)
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Specification