×

Apparatus and method for media detection and replacement

  • US 9,906,826 B2
  • Filed: 12/11/2015
  • Issued: 02/27/2018
  • Est. Priority Date: 09/30/2009
  • Status: Active Grant
First Claim
Patent Images

1. A server, comprising:

  • a processing system including a processor; and

    a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

    receiving a batch file feed, wherein the batch file feed comprises a plurality of media programs identified by equipment of a viewer;

    determining media content of interest based on a selection obtained from equipment of the viewer;

    detecting the media content of interest within an audio portion of a media program in the plurality of media programs; and

    inserting an indicator into the audio portion of the media program, wherein the indicator comprises a pointer to replacement content,wherein the indicator is inserted in the media program in response to the detecting of the media content of interest and points to the replacement content stored separately from the media program, wherein the replacement content is based on another selection obtained from the equipment of the viewer,wherein the inserting of the pointer comprises placing the pointer at a start point of the media content of interest within the media program to enable retrieval of the replacement content stored separately from the media program based on the pointer and replacement of the media content of interest of the media program with the replacement content, wherein the replacement of the media content of interest with the replacement content begins at the start point to obtain modified media content, andwherein the replacement of the media content of interest occurs prior to packetization of the modified media content for transport to a media processor for presentation at the equipment of the viewer.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×