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Technique for effectively delivering targeted advertisements through a communications network having limited bandwidth

  • US 9,906,827 B2
  • Filed: 01/25/2016
  • Issued: 02/27/2018
  • Est. Priority Date: 08/12/2003
  • Status: Expired due to Term
First Claim
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1. A method for delivery of programming content to a plurality of user devices over a communications network, comprising:

  • detecting, during playback of the programming content, a data element indicative of an advertising event scheduled to occur at a first time;

    based at least on the detecting of the data element, identifying which ones of the plurality of user devices are currently tuned to the programming content;

    obtaining first data descriptive of at least one group of the identified ones of the plurality of user devices;

    based at least on the first descriptive data, identifying first targeted advertising content;

    identifying one or more unused transmission channels; and

    at the first time, providing, to the at least one group, the first targeted advertising content via at least one of the one or more identified unused transmission channels, the at least one unused transmission channel being allocated based at least on a priority, the priority based at least on (i) a quantity of the identified ones of the plurality of user devices that are currently tuned to the programming content relative to another programming content, and (ii) a quantity of the identified one or more unused transmission channels being greater than the quantity of the identified ones of the plurality of user devices that are currently tuned to the programming content.

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