Live branded dynamic mapping
First Claim
Patent Images
1. A method for personalized mapping, the method comprising:
- generating a dynamic map, the dynamic map representing a first map portion at a first scale and a second map portion at a second scale that is different from the first scale;
identifying a location of a mobile device within the dynamic map, wherein the location of the mobile device is identified via a Global Positioning System (GPS) receiver integrated with the mobile device;
generating a message to be overlaid over the dynamic map;
transmitting map data to the mobile device, the map data including the dynamic map and the message;
updating the dynamic map by moving at least the first map portion within the dynamic map, thereby changing scaling of the dynamic map based on the moving of the first map portion; and
transmitting map update data to the mobile device, thereby updating at least the dynamic map at the mobile device.
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Abstract
A live dynamic map that provides for increased convenience for a user at a venue is disclosed. The live dynamic map may be branded for a venue, shows points of interest and paths between locations, includes a messaging capability, and allows users to be social with one another as well as venue management. Live branded mapping may allow for similar engagement on a region-by-region, neighborhood-by-neighborhood, or even brand-by-brand basis. By engaging on a hyper-local level, the present mapping platform can better target user and payload delivering and improve upon business to consumer brand engagement.
177 Citations
18 Claims
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1. A method for personalized mapping, the method comprising:
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generating a dynamic map, the dynamic map representing a first map portion at a first scale and a second map portion at a second scale that is different from the first scale; identifying a location of a mobile device within the dynamic map, wherein the location of the mobile device is identified via a Global Positioning System (GPS) receiver integrated with the mobile device; generating a message to be overlaid over the dynamic map; transmitting map data to the mobile device, the map data including the dynamic map and the message; updating the dynamic map by moving at least the first map portion within the dynamic map, thereby changing scaling of the dynamic map based on the moving of the first map portion; and transmitting map update data to the mobile device, thereby updating at least the dynamic map at the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for personalized mapping, the system comprising:
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a communication transceiver that is communicatively coupled to a mobile device; a memory that stores instructions; and a processor coupled to the memory, wherein execution of the instructions by the processor causes the processor to; generate a dynamic map, the dynamic map representing a first map portion at a first scale and a second map portion at a second scale that is different from the first scale, identify a location of the mobile device within the dynamic map, wherein the location of the mobile device is identified via a Global Positioning System (GPS) receiver integrated with the mobile device, generate a message to be overlaid over the dynamic map, transmit map data to the mobile device, the map data including the dynamic map and the message, update the dynamic map by moving at least the first map portion within the dynamic map, thereby changing scaling of the dynamic map based on the moving of the first map portion, and transmit map update data to the mobile device, thereby updating at least the dynamic map at the mobile device. - View Dependent Claims (16, 17)
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18. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for personalized mapping, the method comprising:
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generating a dynamic map, the dynamic map representing a first map portion at a first scale and a second map portion at a second scale that is different from the first scale; identifying a location of a mobile device within the dynamic map, wherein the location of the mobile device is identified via a Global Positioning System (GPS) receiver integrated with the mobile device; generating a message to be overlaid over the dynamic map; transmitting map data to the mobile device, the map data including the dynamic map and the message; updating the dynamic map by moving at least the first map portion within the dynamic map, thereby changing scaling of the dynamic map based on the moving of the first map portion; and transmitting map update data to the mobile device, thereby updating at least the dynamic map at the mobile device.
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Specification