Context-based queryless presentation of recommendations

• US 9,910,923 B2
• Filed: 09/20/2016
• Issued: 03/06/2018
• Est. Priority Date: 03/08/2013
• Status: Active Grant

• Current Assignee: OpenTable, Inc. (Booking Holdings, Inc., fka Priceline Group Inc.)
• Original Assignee: OpenTable, Inc. (Booking Holdings, Inc., fka Priceline Group Inc.)
• Inventors: Reese, Corey Layne, Westervelt, Brett Matthew, Wang, Yige, Schiff, Jeremy Ryan, Schlansker, Steven Charles
• Primary Examiner(s): SYED, FARHAN M
• Application Number:
  US15/270,713
• Publication Number:
  US 20170011130A1
• Time in Patent Office: 532 Days
• Field of Search: None
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Techniques for context-based queryless presentation of items are described. Without receiving an explicit query, an inferred query is determined based on a first set of context signals associated with a triggering event. Items matching the inferred query are selected based on a second set of one or more context signals associated with the triggering event. One or more results items identifying the one or more matching items are caused to display. Result items may be displayed in association with an explanation that identifies context values used to select an item or one or more attributes of the item that are relevant to a user or the inferred query.

Claims

1. A computer system comprising:

one or more processors;

one or more computer-readable storage media coupled to the one or more processors and storing one or more sequences of instructions which when interpreted cause;

receiving data indicating that instructions for an application have begun executing on a computer device;

receiving from the computer device data regarding a triggering event that occurred when the instructions for the application were executed on the computer device,

the triggering event being a user request for a recommendation that specifies a first set of parameters of the recommendation;

in response to receiving the data regarding the triggering event, causing the computer device to transmit a first set of context signals that were gathered at the computer device, wherein the first set of context signals comprise at least location information specifying a location of the computer device when the triggering event occurred;

receiving, from the computer device, the first set of context signals at the computer system;

without receiving an explicit query from the computer device, determining an inferred query that specifies a second set of parameters of the recommendation based at least in part on the location information from the first set of context signals associated with the triggering event,

the second set of parameters being different from the first set of parameters;

selecting one or more items matching the inferred query based on at least in part on the first set of context signals associated with the triggering event; and

causing display of one or more results items identifying the one or more matching items at the computer device.

2. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

selecting an explanation type from a plurality of explanation types based on the first set of context signals associated with the triggering event; and

based on the selection of the explanation type, causing display of explanation text corresponding to the selected explanation type in association with a result item identifying a particular item matching the inferred query, wherein the explanation text identifies one or more particular context signals of the first set of context signals that were a basis for a selection of the particular item as an item matching the inferred query.

3. The computer system of claim 2 wherein the one or more sequences of instructions which when interpreted further cause:

receiving from the computer device information that a context signal of the one or more particular context signals has been modified;

determining a modified query based at least in part on the first set of context signals associated with the triggering event and the information that the context signal has been modified;

selecting an item matching the modified query.

4. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

determining information to include with the inferred query, wherein the information is associated with an identity of a user logged onto the computer device when the triggering event occurred and provided by the user before the triggering event;

wherein the selecting one or more items further comprises selecting, based at least in part on the information included with the inferred query, the one or more items matching the inferred query.

5. The computer system of claim 4 wherein the information to include with the inferred query comprises an indication of items previously selected or liked by the computer device that caused the occurrence of the triggering event.

6. The computer system of claim 4 wherein the information to include with the inferred query comprises an indication of items previously selected by other client devices when presented with results based on certain context signals that belong to the first set of context signals.

7. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

determining, based on text analysis of information provided by a user, mood data specifying a mood of the user associated with a client device that caused the occurrence of the triggering event; and

identifying one or more items matching the inferred query based on the mood data for the user.

8. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

determining, based on information from at least one of a user'"'"'s messages, location data, transaction history, demographic data, or personal calendar, intention data specifying an intention of the user associated with a client device that caused the occurrence of the triggering event based on transaction data; and

identifying one or more items matching the inferred query based on the intention data for the user.

9. The computer system of claim 8 wherein the one or more sequences of instructions which when interpreted further cause:

causing display of a prompt identifying the determined intention and requesting verification of the determined intention; and

identifying one or more items matching the inferred query based on a response to the prompt.

10. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

causing presenting of results of the inferred query at a particular client device;

receiving feedback associated with a particular result; and

using the received feedback in selecting additional items for the particular client device or other client devices.

11. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

selecting a media item from a plurality of media items associated with a particular item of the one or more items matching the inferred query; and

causing display of the selected media item in association with a result item identifying the particular item.

12. The computer system of claim 11 wherein the one or more sequences of instructions which when interpreted further cause:

selecting the media item from the plurality of media items associated with the particular item based on information determined about a user associated with a client device that caused the occurrence of the triggering event, selection history information indicating result items selected by other client devices after receiving items, and information determined about users of the other client devices.

13. The computer system of claim 1 wherein the one or more sequences of instructions which when interpreted further cause:

causing reservation of a particular result item of the one or more result items; and

causing display of a prompt identifying the particular item and requesting confirmation of the reservation.

14. A computer-implemented method comprising:

receiving data indicating that instructions for an application have begun executing on a computer device;

receiving from the computer device data regarding a triggering event that occurred when the instructions for the application were executed on the computer device,

the triggering event being a user request for a recommendation that specifies a first set of parameters of the recommendation;

in response to receiving the data regarding the triggering event, causing the computer device to transmit a first set of context signals that were gathered at the computer device, wherein the first set of context signals comprise at least location information specifying a location of the computer device when the triggering event occurred;

receiving, from the computer device, the first set of context signals at the computer system;

without receiving an explicit query from the computer device, determining an inferred query that specifies a second set of parameters of the recommendation based at least in part on the location information from the first set of context signals associated with the triggering event,

the second set of parameters being different from the first set of parameters;

selecting one or more items matching the inferred query based on at least in part on the first set of context signals associated with the triggering event; and

causing display of one or more results items identifying the one or more matching items at the computer device.

15. The computer-implemented method of claim 14, further comprising:

selecting an explanation type from a plurality of explanation types based on the first set of context signals associated with the triggering event; and

based on the selection of the explanation type, causing display of explanation text corresponding to the selected explanation type in association with a result item identifying a particular item matching the inferred query, wherein the explanation text identifies one or more particular context signals of the first set of context signals that were a basis for a selection of the particular item as an item matching the inferred query.

16. The computer-implemented method of claim 15, further comprising:

receiving from the computer device information that a context signal of the one or more particular context signals has been modified;

determining a modified query based at least in part on the first set of context signals associated with the triggering event and the information that the context signal has been modified;

selecting an item matching the modified query.

17. The computer-implemented method of claim 14, further comprising:

determining information to include with the inferred query, wherein the information is associated with an identity of a user logged onto the computer device when the triggering event occurred and provided by the user before the triggering event;

wherein the selecting one or more items further comprises selecting, based at least in part on the information included with the inferred query, the one or more items matching the inferred query.

18. The computer-implemented method of claim 14, further comprising:

determining, based on information from at least one of a user'"'"'s messages, location data, transaction history, demographic data, or personal calendar, intention data specifying an intention of the user associated with a client device that caused the occurrence of the triggering event based on transaction data; and

identifying one or more items matching the inferred query based on the intention data for the user.

19. One or more storage media storing instructions which, when executed by one or more processors, cause:

receiving data indicating that instructions for an application have begun executing on a computer device;

receiving from the computer device data regarding a triggering event that occurred when the instructions for the application were executed on the computer device,

the triggering event being a user request for a recommendation that specifies a first set of parameters of the recommendation;

in response to receiving the data regarding the triggering event, causing the computer device to transmit a first set of context signals that were gathered at the computer device, wherein the first set of context signals comprise at least location information specifying a location of the computer device when the triggering event occurred;

receiving, from the computer device, the first set of context signals at the computer system;

without receiving an explicit query from the computer device, determining an inferred query that specifies a second set of parameters of the recommendation based at least in part on the location information from the first set of context signals associated with the triggering event,

the second set of parameters being different from the first set of parameters;

selecting one or more items matching the inferred query based on at least in part on the first set of context signals associated with the triggering event; and

causing display of one or more results items identifying the one or more matching items at the computer device.

20. The one or more storage media storing instructions of claim 19 which, when executed by one or more processors, further cause:

selecting an explanation type from a plurality of explanation types based on the first set of context signals associated with the triggering event; and

based on the selection of the explanation type, causing display of explanation text corresponding to the selected explanation type in association with a result item identifying a particular item matching the inferred query, wherein the explanation text identifies one or more particular context signals of the first set of context signals that were a basis for a selection of the particular item as an item matching the inferred query.