System and method for identifying a link and generating a link identifier for the link on a webpage

• US 9,912,766 B2
• Filed: 03/23/2007
• Issued: 03/06/2018
• Est. Priority Date: 03/23/2007
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Inventors: Nagaraj, Sunil, Jayakumar, Nanda Kumar, Lim, Kian-Tat, Goldenberg, George, Rosen, Adam, Bae, Joonsuk
• Primary Examiner(s): Patel, Haresh N
• Application Number:
  US11/690,246
• Publication Number:
  US 20080235368A1
• Time in Patent Office: 4,001 Days
• Field of Search: 709217-228
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.

Claims

1. A method, comprising:

acquiring computer instructions from at least one memory of at least one computing device for execution on at least one processor of the at least one computing device;

executing the acquired computer instructions, stored in at least one memory of the at least one computing device, on the at least one processor of the at least one computing device; and

wherein the acquired computer instructions to be executed comprise instructions for generating a link identifier to monitor network traffic;

wherein the executing the acquired computer instructions further comprises;

in response to receiving digital signals comprising a request for a webpage from a client device and prior to generating digital signals to serve the webpage to the client device;

generating digital signals to identify a link on the webpage requested by the client device, wherein the link comprises first content;

determining that the link is to a predetermined webpage to be tracked and, at least partially in response to the determining, generating digital signals comprising the link identifier for the link at least partially in response to the determining whether the request for the webpage includes a cookie for the client device, the link identifier comprising;

a first link identifier type at least partially in response to the request for the webpage including the cookie for the client device, or

a second link identifier type, different from the first link identifier type, at least partially in response to the request for the webpage excluding the cookie for the client device;

generating digital signals to attach the link identifier to the link on the webpage, wherein at least partially in response to the attachment of the link identifier, the link comprises the first content and the link identifier;

generating digital signals to serve the webpage to the client device; and

at least partially in response to receiving digital signals comprising a request associated with the link, generating digital signals to store the link identifier in a log file in at least one memory based, at least in part, on the first or second link identifier type.

2. The method according to claim 1, wherein the first link identifier type has a format of a first size and the second link identifier type has a format of a second size.

3. The method according to claim 2, wherein the first size is between about twenty-one and about twenty-eight bytes.

4. The method according to claim 2, wherein the second size is between about eighteen and about twenty-four bytes.

5. The method according to claim 1, wherein the link identifier has a format which includes at least one of (i) a type identifier indicative of the format, (ii) a checksum, or (iii) a space identifier indicative of at least a portion of the webpage.

6. The method according to claim 5, comprising:

generating digital signals comprising the checksum as a hash of at least one of (i) at least one local group parameter, (ii) the browser cookie, (iii) a sub-cookie, (iv) a global parameter group name, or (v) at least one link parameter.

7. The method according to claim 5, comprising:

generating digital signals to store at least one of the checksum or the space identifier in a storage file.

8. The method according to claim 1, wherein the generation of digital signals to store includes:

generating digital signals to identify a component of the link identifier as a common component, the common component being included in a plurality of stored link identifiers; and

generating digital signals to store the link identifier with the plurality of stored link identifiers.

9. The method according to claim 1, wherein the second link identifier type has a format comprising at least one of (i) a type identifier indicative of the format, (ii) an Internet Protocol (IP) address of a web server, (iii) a timestamp, (iv) a process identifier indicative of a process executed by the web server, (v) a sequence number associated with the process executed by the web server, or (vi) a space identifier indicative of at least a portion of the webpage.