Measuring content consumption
First Claim
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1. A content consumption measurement system, comprising:
- a communication interface; and
a processor coupled to the communication interface and configured to;
receive via the communication interface content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page;
use the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed;
generate and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and
generate and display for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated.
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Abstract
Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.
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Citations
18 Claims
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1. A content consumption measurement system, comprising:
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a communication interface; and a processor coupled to the communication interface and configured to; receive via the communication interface content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page; use the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed; generate and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and generate and display for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method to measure content consumption, comprising:
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receiving at a content consumption measurement system, via a communication interface, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset s comprising the content page; using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed; generating and displaying for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and generating and displaying for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated. - View Dependent Claims (16, 17)
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18. A computer program product to measure content consumption, the computer program product being embodied in a non-transitory computer readable storage medium and comprising is computer instructions for:
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receiving content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page; using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed; generating and displaying for each of one or more content pages comprising said at least a subset of content pages, a content consumption map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset; and generating and displaying for each content page a demographically-specific content consumption map, each map indicating visually for each of a plurality of content assets comprising the content page, a content performance metric value computed for that content asset with respect to a demographic group with which the demographically-specific content consumption map is associated.
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Specification