Overlay content and aggregation of viewing data

• US 9,912,991 B1
• Filed: 04/10/2017
• Issued: 03/06/2018
• Est. Priority Date: 09/12/2014
• Status: Active Grant

• Current Assignee: Roku, Inc.
• Original Assignee: Sorenson Media, Inc. (Nielsen Holdings plc)
• Inventors: Cormie, Steven M., Liassides, Stefan
• Primary Examiner(s): Chowdhury, Sumaiya A
• Application Number:
  US15/483,762
• Time in Patent Office: 330 Days
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06V 20/47 Detecting features for summarising video content
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/21 Server components or server architectures
• CPC Class Codes: H04N 21/234 Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/44 Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/440245 the reformatting operation being performed only on part of the stream, e.g. a region of the image or a time segment
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/85 : Assembly of content; Generation of multimedia applications
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8583 : by creating hot-spots

Abstract

A processing device for generating a viewing data report is disclosed. The processing device may include a memory device and a processor. The memory device may store instructions. The processor may be operatively coupled to the memory device. The processor may execute the instructions to: determine first viewing data associated with a first ACR event; determine second viewing data associated with a second ACR event; determine that a data field of a plurality of data fields in the first viewing data is incomplete; derive new data for the data field using other data fields of the first viewing data; aggregate the first viewing data and the second viewing data into a single data model to obtain aggregated viewing data of viewing behavior of a first viewer and a second viewer; and create a viewing data report as a compilation of the aggregated viewing data.

Claims

1. A server device comprising:

a memory device configured to store instructions for a content manager; and

a processing device operatively coupled to the memory device, the processing device configured to execute the instructions for the content manager, the content manager configured to;

receive first automatic content recognition (ACR) event information from a first client device;

determine first viewing data associated with the first ACR event information;

receive second ACR event information from a second client device;

determine second viewing data associated with the second ACR event information;

determine that a first data field of a plurality of data fields of the first viewing data is incomplete, wherein the first data field is configured to store data indicating a location of a viewer or a designated market area (DMA) of the viewer, the first viewing data includes data indicating a zone improvement plan (ZIP) code of the viewer, and the first viewing data is complete when the first viewing data does not include data for one or more fields in a database of the content manager;

derive new data for the first data field using other data fields of the first viewing data;

derive location information or the DMA of the viewer using the ZIP code of the viewer;

determine whether a second data field of the plurality of data fields in the first viewing data is storing incorrect data;

when the second data field of the plurality of data fields in the first viewing data is storing incorrect data;

filter the incorrect data from the plurality of data fields; and

derive new data for the second data field using a third data field of the plurality of data fields;

determine whether the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field;

when the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field, derive the new data for the second data field from the second data field;

derive additional data from the first viewing data to normalize disparate data of the first viewing data;

aggregate the first viewing data and the second viewing data into a single data model to obtain aggregated viewing data of viewing behavior of multiple viewers; and

generate a viewing data report as a compilation of the aggregated viewing data.

2. The server device of claim 1, wherein the content manager is further configured to map one or more fields of the first viewing data to normalize the first viewing data.

3. The server device of claim 1, wherein the single data model is a data model with a single data format.

4. The server device of claim 1, wherein the content manager is further configured to reformat the first viewing data and the second viewing data to generate the single data model.

5. The server device of claim 1, wherein:

the first client device is a first internet connected media device; and

the second client device is a second internet connected media device.

6. The server device of claim 1, wherein the content manager is further configured to update the aggregated viewing data with demographic data from an external database.

7. A processing device comprising:

a memory device to store instructions; and

a processor operatively coupled to the memory device, the processor configured to execute the instructions to;

determine first viewing data associated with a first ACR event;

determine second viewing data associated with a second ACR event;

determine that a first data field of a plurality of data fields of the first viewing data is incomplete, wherein the first data field is configured to store data indicating a location of a viewer or a designated market area (DMA) of the viewer, the first viewing data includes data indicating a zone improvement plan (ZIP) code of the viewer, and the first viewing data is complete when the first viewing data does not include data for one or more fields in a database of the content manager;

derive new data for the first data field using other data fields of the first viewing data;

derive location information or the DMA of the viewer using the ZIP code of the viewer;

determine whether a second data field of the plurality of data fields in the first viewing data is storing incorrect data;

when the second data field of the plurality of data fields in the first viewing data is storing incorrect data;

filter the incorrect data from the plurality of data fields; and

derive new data for the second data field using a third data field of the plurality of data fields;

determine whether the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field;

when the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field, derive the new data for the second data field from the second data field;

derive additional data from the first viewing data to normalize disparate data of the first viewing data;

aggregate the first viewing data and the second viewing data into a single data model to obtain aggregated viewing data of viewing behavior of multiple viewers; and

generate a viewing data report as a compilation of the aggregated viewing data.

8. The processing device of claim 7, wherein:

the first viewing data is derived from a first type of the first ACR event; and

the second viewing data is derived from a second type of the second ACR event.

9. The processing device of claim 7, wherein the processor is further configured to execute the instructions to create the viewing data report using a subset of the first viewing data to indicate a viewing behavior of the viewer across a first client device and a second client device.

10. The processing device of claim 7, wherein the processor is further configured to execute the instructions to send the viewing data report to a user device.

11. A method comprising:

receiving, at data processing hardware, first automatic content recognition (ACR) event information from a first client device;

determining, by the data processing hardware, first viewing data associated with the first ACR event information;

receiving, at the data processing hardware, ACR event information from a second client device;

determining, by the data processing hardware, second viewing data associated with the second ACR event information;

determining, by the data processing hardware, that a first data field of a plurality of data fields in the first viewing data is incomplete, wherein the first data field is configured to store data indicating a location of a viewer or a designated market area (DMA) of the viewer, the first viewing data includes data indicating a zone improvement plan (ZIP) code of the viewer, and the first viewing data is complete when the first viewing data does not include data for one or more fields in a database of the content manager;

deriving, by the data processing hardware, new data for the first data field using other data fields of the first viewing data;

deriving, by the data processing hardware, location information or the DMA of the viewer using the ZIP code of the viewer;

determining, by the data processing hardware, whether a second data field of the plurality of data fields in the first viewing data is storing incorrect data;

when the second data field of the plurality of data fields in the first viewing data is storing incorrect data;

filtering, by the data processing hardware, the incorrect data from the plurality of data fields; and

deriving, by the data processing hardware, new data for the second data field using a third data field of the plurality of data fields;

determining, by the data processing hardware, whether the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field;

when the second data field of the plurality of data fields in the first viewing data is storing information associated with the first data field, deriving, by the data processing hardware, the new data for the second data field from the second data field;

deriving, by the data processing hardware, additional data from the first viewing data to normalize disparate data of the first viewing data;

aggregating, by the data processing hardware, the first viewing data and the second viewing data into a single data model to obtain aggregated viewing data of viewing behavior of multiple viewers; and

generating, by the data processing hardware, a viewing data report as a compilation of the aggregated viewing data.

12. The method of claim 11, wherein:

the first ACR event is in a first data format; and

the second ACR event is in a second data format, the first data format and the second data format being different formats.

13. The method of claim 11, wherein:

the first client device is a first smart television (TV) device; and

the second client device is a second smart TV device.