Multidimensional personal behavioral tomography
First Claim
1. A method comprising:
- organizing, by a computer based system, consumer attributes and change attributes according to correlations of the consumer attributes and the change attributes, to create a set of composite dimensions,wherein the change attributes comprise trends,wherein the change attributes comprise extent of change and rates of change of the consumer attributes;
wherein the composite dimensions are established based on a positive correlation between the consumer attributes and the change attributes;
plotting, by the computer based system, consumers relative to the set of composite dimensions on a multi-dimensional space;
grouping consumers, by the computer based system, according to location within the multidimensional space to create a consumer group within the multidimensional space; and
providing, by the computer based system, a chart that includes the plotting and the grouping.
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Accused Products
Abstract
A method and computer program product for identifying attributes of customers and potential customers, allowing marketing to be directed at such consumers. Information is received regarding each of a number of consumers. This information can include demographic information, data regarding spending habits, and information as to how such attributes may have changed over time. Once attributes have been determined, and any changes over time to such attributes have been determined, a correlation of the attributes is performed. Such combined attributes are denoted as composite dimensions. Given the composite dimensions, as well as attributes that may not have been correlated with any other attributes, consumers are plotted in the resulting multi-dimensional space. Sets of consumers that appear to be grouped in this multi-dimensional space are then identified. Common attributes of this consumer group are identified. Unique attributes of a given consumer in such a group are also identified.
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Citations
20 Claims
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1. A method comprising:
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organizing, by a computer based system, consumer attributes and change attributes according to correlations of the consumer attributes and the change attributes, to create a set of composite dimensions, wherein the change attributes comprise trends, wherein the change attributes comprise extent of change and rates of change of the consumer attributes; wherein the composite dimensions are established based on a positive correlation between the consumer attributes and the change attributes; plotting, by the computer based system, consumers relative to the set of composite dimensions on a multi-dimensional space; grouping consumers, by the computer based system, according to location within the multidimensional space to create a consumer group within the multidimensional space; and providing, by the computer based system, a chart that includes the plotting and the grouping. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer based system, comprising:
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a computer network communicating with a memory; the memory communicating with a processor, and the processor, when executing a computer program is configured to perform the following operations; organizing, by the processor, consumer attributes and change attributes according to correlations of the consumer attributes and the change attributes, to create a set of composite dimensions, wherein the change attributes comprise trends, wherein the change attributes comprise extent of change and rates of change of the consumer attributes; wherein the composite dimensions are established based on a positive correlation between the consumer attributes and the change attributes; plotting, by the processor, consumers relative to the set of composite dimensions on a multi-dimensional space; grouping consumers, by the processor, according to location within the multidimensional space to create a consumer group within the multidimensional space; and providing, by the processor, a chart that includes the plotting and the grouping. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A non-transitory computer-readable storage medium having stored thereon a plurality of instructions, when executed by a computer based system, are configured to cause the computer based system to perform operations comprising:
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organizing, by the computer based system, consumer attributes and change attributes according to correlations of the consumer attributes and the change attributes, to create a set of composite dimensions, wherein the change attributes comprise trends, wherein the change attributes comprise extent of change and rates of change of the consumer attributes; wherein the composite dimensions are established based on a positive correlation between the consumer attributes and the change attributes; plotting, by the computer based system, consumers relative to the set of composite dimensions on a multi-dimensional space; grouping consumers, by the computer based system, according to location within the multidimensional space to create a consumer group within the multidimensional space; and providing, by the computer based system, a chart that includes the plotting and the grouping.
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Specification