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System and method for managing advertising in program streams

  • US 9,918,117 B1
  • Filed: 10/04/2016
  • Issued: 03/13/2018
  • Est. Priority Date: 12/28/2000
  • Status: Expired due to Term
First Claim
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1. A method for managing advertisement opportunities in a network environment, the method comprising:

  • retrieving advertisement parameters supplied by an advertiser;

    creating at least one program substream by dividing a program stream;

    identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream;

    retrieving subscriber characteristics related to viewers of the at least one program substream; and

    correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.

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