System and method for managing advertising in program streams
First Claim
1. A method for managing advertisement opportunities in a network environment, the method comprising:
- retrieving advertisement parameters supplied by an advertiser;
creating at least one program substream by dividing a program stream;
identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream;
retrieving subscriber characteristics related to viewers of the at least one program substream; and
correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.
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Accused Products
Abstract
Method and system for managing advertising in program streams. Advertisement opportunities (avails) in a program stream may be divided into sections (subavails) with the goal of directing advertising at a particular target audience (group). A program stream is split into one or more sub-streams to produce additional advertising avail sections (subavails) able to be targeted to a subgroup of subscribers. Subavails may also refer to various advertisement opportunities in different presentation streams (sub-streams). Each sub-stream may be targeted at a subgroup of subscribers with demographic and product preference characteristics. By correlating the subscriber characteristics with advertisement parameters supplied by an advertiser, the system/method determines which advertisement is best to display in the one or more subavails. Accordingly, such a subavail, or group of subavails may be sold to an advertiser, e.g., via an auction.
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Citations
20 Claims
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1. A method for managing advertisement opportunities in a network environment, the method comprising:
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retrieving advertisement parameters supplied by an advertiser; creating at least one program substream by dividing a program stream; identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream; retrieving subscriber characteristics related to viewers of the at least one program substream; and correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for managing advertisement opportunities in a network environment, the method comprising:
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retrieving, at the head end, advertisement parameters supplied by an advertiser and stored; creating, at the head end, at least one program substream by dividing a program stream; identifying, at the head end, avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream; retrieving subscriber characteristics related to viewers of the at least one program substream stored at the head end; and correlating, at the head end, the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. In a digital content delivery network environment, an advertisement management system for managing avails, the system comprising:
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a computer server for storing and communicating advertisement parameters supplied by an advertiser; avail opportunities module for creating at least one program substream by dividing a program stream, identifying avails that are positioned within the program stream, and dividing the avails into one or more subavails in the at least one program substream; an avail recognition module for recognizing advertising opportunities; and a subavail selection module for retrieving subscriber characteristics related to viewers of the at least one program substream and correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.
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Specification